ng to be a bully, because that was not my intent. Looking at your profile and seeing what you previously contributed, and after watching the Phone Ninja video presentation on your site, I never thought you were the type to feel bullied.
Disagreeing with a recommendation, and then stating in often times NOT politically correct debating points is something that most members of this community expect to see on occassion. In fact, if we all agreed with each other, not only would that make many of us liars, it would also make the community an absurdity!
Spirited debate, arguing your points and at times agreeing to disagree is the real world. I still stand by my statement that anyone advising commissioned sales people on sales process owes it to the people they are advising to validate their guidance with empirical data covering a big enough sample size, a consistent validation model and over a long enough time period to discount incentive impact, supply factors and seasonality.
Again, there is no mystery as to what works, the variance is how each dealership and ISS executes those response attributes. Over the long run, responding to leAds is like Las Vegas... Play long enough and the odds will have their intended effect.
Executing the 5 Key Drivers as promptly as possible works.…
are a dealer provider, hired by dealers. Don't consumers (in this case dealers are the consumers of TrueCars services) have a right to communicate dissatisfaction with a company's products or services?…
Added by Tom Gorham at 6:23am on September 26, 2014
in this contest. If you win, I will personally take you out to dinner and listen to your situation, then consult and advise you based on over 20 years of automotive digital marketing experience... Create and submit your video today!…
tem. There is a big difference.
As you are aware, I do not set the dealerships (I work with) lead procurement policy. I advise them, they make their own decisions. My opinions are mine alone based on my overall view of the automotive business and in favor of the dealer.
It is bad mojo to have these partnerships / affiliations involved with AutoUSA's offering proposed here. AutoNation and TrueCar have their fingers in this and I believe any dealer considering participation should be aware of that fact. It is worth reviewing the business plans of these companies to determine how healthy they are for the consumer or dealers in the short, mid and long term.
"If you feel that validates True Car's business model than you have bigger issues than I can solve." I am not sure I understand. In my case, the dealership I am working with did cut off TrueCar from their direct DMS as soon as I advised them. Additionally, reviewing posts like these they cancelled TrueCar as well.
I admire the way this thread is being handled. Facts. Opinions. Statements. Readers can make up their own minds based on the same.
Good Selling All!
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