dollars on ineffective advertising efforts. It is vitally important that your dealership employ a strong comprehensive advertising strategy focused on targeting and converting as many car buyers as possible.
But how do you tell what’s real, what’s proven, and where to advertise???
Not to fear — The expert is here and he is ready to help! In this exciting 1 hour webinar presentation, Paul Caldwell of Moore & Scarry will show you where to effectively place your advertising efforts, and how to decipher what new products are real — and which ones are bullsh!t. He will also discuss how much you should dedicate to your advertising budget and what percentage you should allocate to other mediums to get the biggest bang for your buck.
Stop wasting your money! If you are finally ready to learn about Cutting through the Advertising Bullsh!t – What REALLY Works, then this is one webinar you simply can’t afford to miss!
PRESENTER: PAUL CALDWELL is a Co-Owner and Partner of Moore and Scarry Advertising, the nation’s largest Tier 3 automotive advertising agency with over 250 franchised dealerships across the country. Hailed as the pioneers of digital advertising, Moore and Scarry is now enjoying its 20th year in the business. Paul has served key roles in several automotive agencies, direct marketing shops and media outlets. Prior to serving as co-owner of Moore & Scarry, Paul worked at prominent companies such as McGee & Starr, Clear Channel, ABC, and Virtual Lending Source, along with owning a cluster of radio stations. As owner/partner of Moore and Scarry, Paul’s broad experience and insight into so many different dealerships from every type of market, gives him a unique but focused perspective. He has the objectivity and expertise to know what works – and what doesn’t – and where a dealership should wisely invest their advertising dollars. Paul is a highly respected member of the Automotive community and he can be reached at PCaldwell@MooreAndScarry.com.…
tive Bermuda Triangle, the dreaded place where dealerships flounder with their advertising strategy, languish in mediocre to low ROI and virtually disappear in an ocean of their competitors.
Are you there now?
Not to worry — Jim Flint is here to help you navigate through the mysterious advertising waters. In this 1 hour webinar, he will discuss how to prioritize your dealership budget so that you stay ahead of the competition and don’t get lost at sea. You will learn how to:
Gain more control over advertising expenditures
Determine if advertising dollars are being spent effectively
Prioritize ad spending to maximize ROI
Properly allocate resources given that cost per sale has become more important than cost per lead
If you are finally ready to maximize your advertising strategy, then this is one webinar you simply can’t afford to miss!
PRESENTER: Jim Flint is the President and Founder of Local Search Group which develops innovative automotive sales and marketing strategies for the 21st century. Flint’s experience while working at the OEM level for Nissan and Toyota and his many years of retail automotive experience provide him with a unique insight and foundation for creating real strategies dealers can put in place today! With his eye for meaningful detail and the ability to bring it all back to real retail implications, Jim Flint is widely recognized as a thought leader in automotive sales, marketing and advertising. Jim can be reached at Jim@LocalSearchGroup.com.…
Adwords that are more precise than ever before. This new strategy will save time and increase your ROI tremendously.
In this 1-hour webinar, Brian Pasch is going to sum it all up for you. He will clarify the changes, explain the importance, and walk you through this new way of marketing to customers. Be the first in your market to leverage this exciting new marketing channel and learn about the pitfalls of doing it the wrong way!
This is your chance to learn how to increase the ROI of your digital advertising campaigns with social media advertising. Don’t miss it!
PRESENTER: Brian Pasch, CEO of PCG Consulting and PCG Digital Marketing, has over 20 years of Information Technology and Marketing leadership. Pasch founded PCG Digital Marketing in 2005 to assist growing companies with their digital marketing strategy. Brian’s ability to speak authoritatively to business leaders and their technical teams on business architecture, marketing, and sales helped to catapult their growth and in 2011, Inc. Magazine named PCG Digital Marketing one of the Fastest Growing Private Company in the US. In 2012 he also founded PCG Consulting which provides vendor neutral advice to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media. Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops. He is also an avid writer and blogger and his commentary on SEO and Digital Marketing can be easily found on the Internet.…
e long gone and have been replaced with multi-million dollar penalties, lawsuits, 20-year consent decrees and negative publicity. Inadvertent, trivial and easily overlooked missteps in digital marketing initiatives can result in costly and devastating consequences for the dealerships that haven’t adhered to the existing compliance regulations.
It’s important to understand that advertising violations are easy to find yet difficult to defend against – especially in the digital age. In spite of this, there is good news for dealers. Employing a comprehensive compliance program will not only protect dealerships from liability, but also greatly enhance the dealership’s reputation, increase sales and profitability, and increase customer satisfaction and retention.
In this crucial 1 hour webinar, automotive compliance expert Jim Radogna will teach you how to definitively defend yourself against this onslaught and ensure that your digital marketing compliance is “bulletproof”.
If you are ready to learn how to defend your dealership against the Advertising Compliance War, then don’t miss this very important presentation.
PRESENTER: Jim Radogna is the Director of Compliance for The College of Automotive Management where they have developed a unique, no-nonsense compliance and career training solutions for automobile dealerships of all sizes. Before that, Jim was the Founder and President of Dealer Compliance Consultants, Inc., a national automotive compliance resources and training firm. He developed a strong background in dealership operations, having spent over 15 years in dealership management in diversified roles including sales manager, F&I director, general manager, and training director. Jim is a sought-after speaker and frequent contributor to several automotive industry publications including Dealer Magazine, Automotive News, WardsAuto, Auto Dealer Monthly, DrivingSales Dealership Innovation Guide, AutoSuccess, and F&I Magazine and he can be reached at firstname.lastname@example.org.…
hen you are missing an enormous opportunity! If your dealership has been holding off from trying Video Pre-Roll then wait no longer! The experts are here and they are ready to help!
Shalini Jariwala from Google and Phil “Mr. Video” Sura from Unity Works have teamed up to present a powerful 1 hour webinar on how Video Pre-Roll and Google’s latest release, Lightbox advertising, can drive swift and dramatic results for your dealership.
This amazing presentation will focus on Google tools, video enriched landing pages, website video strategies and best practices that dealers should use to drive conversion and sell more cars. Not only will attendees hear from a Google expert and a video expert, to drive the point home, attendees will also hear from a dealer group using these strategies and how it has successfully impacted his operation.
Don’t miss this opportunity to hear how Google + Lightbox Advertising + Video Pre-Roll will help sell more cars!
PRESENTERS: Shalini Jariwala is Strategic Partner Manager of Channel Sales at Google based out of the Google NYC office. Shalini has been working in high tech for the past 10 years and has held various marketing, sales enablement and business development roles at companies such as Google, Ooyala, Salesforce.com and Evernote. This year, Shalini has already spoken at the Innovative Dealer Summit and at a Digital Dealer Workshop and Conference and she is always looking to provide actionable takeaways to position dealerships for success tomorrow and beyond.
Joining Shalini Jariwala is Phil Sura who started the automotive division of UnityWorks Media, a web video company supporting over 2000 dealers and recognized as the video pioneer in the automotive space. Spending the last 10 years developing cutting-edge video strategies for dealers across the country, Phil has earned the nickname “Mr. Video” from his peers. Furthermore, Phil has presented at 14 of the 15 Digital Dealer Conventions, various regional sessions and numerous webinars. He has been a regular contributor to Digital Dealer magazine for the past 6 years and Phil can be reached at email@example.com.
To share a real-world overview of how video pre-roll has impacted his operation, we will also hear from Francisco Diez-Rivas (Pancho) — a true car guy. Pancho has been in the retail automotive space for 20 years, (17 as a General Manager). Pancho runs Esserman International in Miami, Dade County Florida which is consistently #1 in sales and CSI for all three brands that they represent: Acura, Kia and VW. Pancho has been married for 33 years and has two adult children, one who is following his father in the car business.…
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