o your point, the return email address could be the dealer's ILM tool, and of course all emails would be pushed into the dealer's choice of ILM tool as well. We envision something that makes use of inventory data and pricing rules, but supplements the dealer's CRM/ILM tool, whatever it is.…
After seeing the series of facts and figures presented in this clip, only an absolute moron would deny the allocation of adequate resources towards capitalizing on this variation of Internet based media.…
strategy in place.
Media Buyer seconded as the Social Person. They had one Facebook, Twitter, FourSquare (ridiculous based upon 18 rooftops), Pinterest, Google+ account with different physical location (nightmare).
Website was a chopped up piece of mess, which I couldn't manage easily, poorly designed CMS.
Horrendous CRM, I'll not mention their name. Couldn't adequately send E-mail blasts, dB issues galore.
Failed to spend adequate money on core digital marketing concepts (SEM, SEO =backlinking, blogs, social signal promotions, etc.). Definitely lost revenue in that world, fairly easy to guesstimate, probably in the millions per year.
CEO / Owner was hand's off, except for complaints to me.
Poorly designed inventory vehicle detail pages. Lack of clear calls-to-action.
Now that doesn't mean I'll fail to go back to the dealership world. I very well might be, especially with salaries in the upper $100K range for larger groups. I'm much more solid at this stuff because of people like you, Ralph Paglia and J.D. Rucker, etc.…
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