dealerships or maybe acquiring a piece of successful regional dealers and implementing changes to the buying process, the marketing, the technology, analytics and compensation in those stores.
Yes, your comment about dealers knowing how to sell cars is spot on, but on a larger scale it’s knowing how to take care of the customer and look at the long term goals and plans.
I was unsurprised at the amount of bogus followers that it had gotten. Like you said, the system CAN be gamed.
But these fake likes exist in the States, too. I've personally paid for Facebook ads, selected a target audience, and gotten the same problem of a large following with zero engagement. I think that Facebook's real crime was one of inaction. Even though the social network didn't facilitate the click farms directly, it certainly profited from their existence.
I think that Facebook's real crime was one of inaction. Once you have acquired a following of fraudulent accounts - regardless of the source - it's impossible to reach organic fans without paying Facebook more money. I have it on good information from some friends who work within social media agencies that a lot of brands are beyond upset about this. Walmart, as an example, has paid hundreds of millions of dollars on useless fans.
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