I also appreciate the time to respond and clarify these items; it does shed a slightly different light on the situation. We agree on many things, not all, and we have respectfully competed in this industry for years. I always felt that we were "the other guys"...not the "one-size-fits-all" solutions and I just didn't want to see that be the main take away from the session.
I believe we all bring great/different offerings to the table to serve all types of dealers. That's the beauty of free enterprise and competition. By removing that autonomy of competition, I feel something is lost. I guess my main argument is for the dealers, leaning toward a "right to choose" solution as long as it adheres to the OEM compliance.
Regardless, there is a new road ahead for all of us and the industry will be changing before our eyes. It is up to all of us to adapt and evolve to meet these times, stay competitive, and give dealers choices, options and new ways of doing business on-line. Ultimately giving the dealers the very best on-line tools they can have, regardless of who they work with. Again, there's never one road to success, and just wanted to be sure we leave all roads open for all dealers.
Thanks, Mike, I look forward to working with you in the future to continue forging new paths in this industry. Our competition can only be good for the industry and raising the bar for all internet vendors.
We can certainly maintain our gentleman’s agreement to do so in the most credible and ethical fashion.
Back to work, I need to sell some websites!
See you on the streets and I'll always buy the first round.
e done $50.00 for $25.00. Minimum of 50 Groupons, Sold 498. Groupon takes 50%. So 500 X $12.50 = $7,500 for Groupon. So if the offer is $199.00 gets you $500 and it takes 25 to start and 150 is the max (which I would go 50 starts the deal and no max, your going to discount the car anyway. Just put in the fine print "must present groupon for test drive") Think groupon won't negotiate from that potential $15,000.
My proposal would go something like this:
25 Groupons sold starts the deal:
25 - 50 sold groupon gets their 50% (50 = $5,000.00)
51 - 100 sold = 33% (100 = $6,600.00)
101 - 200 sold = 25% (200 = $10,000.00)
200 + = 20% (and Groupon eats the merchant fees) (300 = $12,000.)
400 = $16,000.00, I think Groupon would take that????
If you sell 150 at a value of $500 for $200 that cost you $18,750.00. Let's play devils advocate and say 1/2 of them were going to buy from you anyway??? That 75 captured sales in the last six months of the year for $250.00 a piece....worth it???? It's a set of floor mats folks!! And as Robin says..."The beauty of this is that customers are committing to a purchase while thinking they are getting a deal." Would you leave $200.00 in the drawer????
Great post as always Keith. Now where is my owner. I've got something to discuss with him.…
can women for the first time in 1920... She also had a Ph.D. and 6 children fathered by 6 different men. My mother was raised by her maternal grandfather and a French Speaking former nun who left the order to marry him. My mother was an accomplished artist who also taught Art Appreciation, Art History and other courses at the University of Buffalo, and when she passed away from cancer, she was married to her 4th husband... She had kicked the previous 3 to the curb, including my father, against each of their wishes. My cousin, Camille Paglia is a fairly well known author of multiple feminist books, controversial enough in her approach to feminist issues to merit dozens of network TV talk show appearances, and she also became a tenured Professor at Harvard University. I raised my two daughters as a single father when their mom abandoned them at the ages of 6 and 4... To say I am a man with sensitivity towards, and awareness of women's issues would be fair and not an exaggeration.
Yes, my wife is a professional feminist, author and Professor of Women and Gender Studies at ASU.
Not only does she like this article, but it has also made the rounds among the 100% female faculty staff at the Department of Women and Gender Studies at ASU and met with overwhelming approval...
Why? Because REAL feminists celebrate the success of women and are eager to showcase role models that provide a healthier and more realistic alternative to what is considered "Beauty" for young women that competes with the generally unrealistic and less than optimum health habits of the typical models shown on magazine covers such as Glamour, Vogue, Cosmopolitan, Maxim, Marie Claire, etc.…
be taken? Who is the person you want to take take the action? What stage in the cycle are they? What is going to happen when they take the requested action? How did they get to the page? What info is on the page? The answers to these questions will affect the success of your CTA.
Obviously, research is very important, but I wonder how insightful the research is when all of the websites used in the collection of the data are built the same way. Dealership websites have been, by and large, built to be easily repeatable, not easily customized. They are not designed for conversion optimization. User expectations are low, because the bar is set low. If we built better websites, with insightful information that spoke to the persona, would the expectations change? Would the research show that consumers were looking for more than just price? Just Curious.
When you consider must haves...Here is my (over-simplified) list:
Continuity. Meet and exceed the expectations of the UX.
Lead Them. You wouldn't let someone walk the lot without greeting and leading them...Why would you do it on your website?
Live the promise. Everyone always wants a USP. All you have to do is set expectations for the relationship and meet it.
Test, Analyze, Measure, Adjust.
IMHO - All the other pieces are only going to be a successful as the commitment to them. Chat, social, video, button copy, coupons, payments, etc. Execution is everything.
Last thing...Sites that are voted the best...The best what? This isn't a beauty pageant...It's a UFC fight. The BEST site is the one that converts the most traffic into leads.
traffic, sales, and leads from web 2.0 sites. Below is the blog post that explains everything very well, and a picture representation of the new platform I have designed.
One of the many hassles in buying an automobile has been driving to a dealer (or calling them) to see what they have in their inventory. In either case you usually have to dodge a salesman who really wants to get your name and phone number. All I want to know is whether you have a silver Eclipse, okay?
An automobile dealership in New Jersey has not only decided to put their inventory online, but they’re even offering an RSS feed of their newest arrivals.
The feed has a simple XSLT stylesheet for friendly browser display, and each item has information along these lines:
2006 MITSUBISHI ECLIPSE $30,334.00 - Contact Triplex BDC @ 888-880-3499
Status: New | Trim: 3DR GS-T 5 SPD | Color: TITANIUM PEARL | Miles: N/A
The beauty of this service is that you can create a custom feed based on the criteria you enter on their inventory page. (New or used, make, model, and price range.) The resulting feed will contain only the vehicles you’re actually interested in.
Lets hope this is the start of a new trend among dealerships. It may not make buying a car easier, but it might at least help you find one.
My new system distributes a RSS feed to 30 or so social networks, to profiles that are located and connected with people in their local area. Here is the representation of what I mean.
Dealerships site publishes new inventory, it then goes to the profiles, each with contacts automatically.
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