I also appreciate the time to respond and clarify these items; it does shed a slightly different light on the situation. We agree on many things, not all, and we have respectfully competed in this industry for years. I always felt that we were "the other guys"...not the "one-size-fits-all" solutions and I just didn't want to see that be the main take away from the session.
I believe we all bring great/different offerings to the table to serve all types of dealers. That's the beauty of free enterprise and competition. By removing that autonomy of competition, I feel something is lost. I guess my main argument is for the dealers, leaning toward a "right to choose" solution as long as it adheres to the OEM compliance.
Regardless, there is a new road ahead for all of us and the industry will be changing before our eyes. It is up to all of us to adapt and evolve to meet these times, stay competitive, and give dealers choices, options and new ways of doing business on-line. Ultimately giving the dealers the very best on-line tools they can have, regardless of who they work with. Again, there's never one road to success, and just wanted to be sure we leave all roads open for all dealers.
Thanks, Mike, I look forward to working with you in the future to continue forging new paths in this industry. Our competition can only be good for the industry and raising the bar for all internet vendors.
We can certainly maintain our gentleman’s agreement to do so in the most credible and ethical fashion.
Back to work, I need to sell some websites!
See you on the streets and I'll always buy the first round.
joy the nicer things in life and the only way to get there is by working my @ss off. This way when I am in my 60's I won't need to work anymore and I can enjoy the fruits of my labor. People get ahead by working harder not easier. That's a major problem with our country right now, people expect handouts when they should be providing for themselves.
If you and I went on an interview for a sales position, and we both expressed our views, I guarantee you I would get the job over you 99% of the time.
Now in no way am I trying to tell you how to live your life. That's the beauty of where we live, we each have the ability to live our lives as we want. So I have no problem with the way you live your life, but when you start preaching to others how they should mimic your life style choice, well that's when I say you've crossed the line.
Now the funniest thing I've seen all week was when I logged on to your profile to learn more about you and I noticed that Grant sent you a "Band Aid." That's some funny stuff right there.…
your wife and family). It's so 20th century, don't you think? I said nothing about work produced and the quality of that work.
By the way Jerry, I hope you live to your 60s or 70s to enjoy the fruits of your labor. As far as working your @ss off... do you think any of us goes home without his job? Most of us live their job and think about it day and night. Some people are actually more creative and productive when they are away from the office and constant interruptions for trivial and meaningless things.
"Now in no way am I trying to tell you how to live your life. That's the beauty of where we live, we each have the ability to live our lives as we want. So I have no problem with the way you live your life, but when you start preaching to others how they should mimic your life style choice, well that's when I say you've crossed the line."
BTW, Grant gave me a band-aid. What you didn't know, becuase I am not so obvious, is that I gave him one back. My job is not to put others down or make fun of them. It is to build people up and make more of them. I do that in my personal and professional life.…
ng effort, and as such we should expect some folks to not come back for a second time. And using the restaurant example from the article, if they run a coupon in the paper for a discounted meal, the tip issue comes up, as well.
The beauty of Groupon is that it DOES tell you where your $'s go. Not just for return business, but for the folks coming in. If we use the old $250 number for car sales advertising, for example, if you could actually create Groupons selling at $50 for a car sale at your dealership that are a guaranteed $500 off--well, you've covered your original advertising plus in most cases (all, if your smart) you've let less off the margin ($250) than a real negotiation often does. Taken to extreme at a hypothetical dealership that ran coupons that had to be redeemed before 3pm to beat a closing time of 6pm, you'd also save labor, lights, a/c, water, etc.
We live in the real and chase the hypothetical that will make us money. Groupon is showing a new way to control marketing costs to a known amount, and that's just the start. New car sales may never get there, even legally, but service can today and should.
My $.02 on what I consider the greatest marketing tool to come along in many verticals since the original newspaper ads.
e done $50.00 for $25.00. Minimum of 50 Groupons, Sold 498. Groupon takes 50%. So 500 X $12.50 = $7,500 for Groupon. So if the offer is $199.00 gets you $500 and it takes 25 to start and 150 is the max (which I would go 50 starts the deal and no max, your going to discount the car anyway. Just put in the fine print "must present groupon for test drive") Think groupon won't negotiate from that potential $15,000.
My proposal would go something like this:
25 Groupons sold starts the deal:
25 - 50 sold groupon gets their 50% (50 = $5,000.00)
51 - 100 sold = 33% (100 = $6,600.00)
101 - 200 sold = 25% (200 = $10,000.00)
200 + = 20% (and Groupon eats the merchant fees) (300 = $12,000.)
400 = $16,000.00, I think Groupon would take that????
If you sell 150 at a value of $500 for $200 that cost you $18,750.00. Let's play devils advocate and say 1/2 of them were going to buy from you anyway??? That 75 captured sales in the last six months of the year for $250.00 a piece....worth it???? It's a set of floor mats folks!! And as Robin says..."The beauty of this is that customers are committing to a purchase while thinking they are getting a deal." Would you leave $200.00 in the drawer????
Great post as always Keith. Now where is my owner. I've got something to discuss with him.…
can women for the first time in 1920... She also had a Ph.D. and 6 children fathered by 6 different men. My mother was raised by her maternal grandfather and a French Speaking former nun who left the order to marry him. My mother was an accomplished artist who also taught Art Appreciation, Art History and other courses at the University of Buffalo, and when she passed away from cancer, she was married to her 4th husband... She had kicked the previous 3 to the curb, including my father, against each of their wishes. My cousin, Camille Paglia is a fairly well known author of multiple feminist books, controversial enough in her approach to feminist issues to merit dozens of network TV talk show appearances, and she also became a tenured Professor at Harvard University. I raised my two daughters as a single father when their mom abandoned them at the ages of 6 and 4... To say I am a man with sensitivity towards, and awareness of women's issues would be fair and not an exaggeration.
Yes, my wife is a professional feminist, author and Professor of Women and Gender Studies at ASU.
Not only does she like this article, but it has also made the rounds among the 100% female faculty staff at the Department of Women and Gender Studies at ASU and met with overwhelming approval...
Why? Because REAL feminists celebrate the success of women and are eager to showcase role models that provide a healthier and more realistic alternative to what is considered "Beauty" for young women that competes with the generally unrealistic and less than optimum health habits of the typical models shown on magazine covers such as Glamour, Vogue, Cosmopolitan, Maxim, Marie Claire, etc.…
l be your highest gross salesperson".
I knew a couple of his referances and hired him on the spot.
To the frustration of several of my managers, he worked his own schedule, didn't attend meetings and when a customer asked for help, he would say, "I'm sorry, but I don't know you". He surfaced in the afternoons usually followed by one or more appointments. I can't remember a customer coming in and not purchasing a vehicle. He sold twenty to thirty cars every month and was by far the highest gross salesman. His CSI was perfect. He took off Saturdays because his blues band played every weekend in the French Quarter.
I asked him where he spent his mornings and he would tell me Barber Shops, Beauty Parlors, his church, City Parks, everywhere his friends congregated. He must have had a lot of friends.
He never took off his "selling shoes".
When I left Baton Rouge, the GM that replaced me, fired Reggie for being late to his first meeting. Reggie went accross the street and for three years, in a row, was the number one Mitsubishi salesman in the nation. …
Added by Doug Davis at 12:24pm on September 27, 2012
ooking great and being smart. If it's ok to be ugly and smart it oughta be just as ok to be good looking and smart. (like anyone can control their brains or the beauty they are born with)
2. --Ralph's quote ""Sexy" is a lot more complex than physical attractiveness alone, although it certainly helps!" ---is so true & subjective and sometimes has very little to do with looks. That goes for turns offs too, but that's not part of the discussion, so moving on...
3. I don't think it was the best idea to use the subject line that was used. It does sound a bit food-like to me. I don't think that was intended to be offensive. It was not a good judgement call, but as a person who says what she thinks when she thinks it, I know sometimes it happens. There are so many times I do and say things that I don't think twice about then when someone points out my insensitivity I'm shocked that I hadn't considered it at all. I do try to learn from it and become more sensitive (to the degree that I can tolerate. I'm not going to sugar coat something because some people are to sensitive to take a breath without whining about it) :) So I ain't mad at you, but it might suit you better to be more sensitive on your next go at it.
be taken? Who is the person you want to take take the action? What stage in the cycle are they? What is going to happen when they take the requested action? How did they get to the page? What info is on the page? The answers to these questions will affect the success of your CTA.
Obviously, research is very important, but I wonder how insightful the research is when all of the websites used in the collection of the data are built the same way. Dealership websites have been, by and large, built to be easily repeatable, not easily customized. They are not designed for conversion optimization. User expectations are low, because the bar is set low. If we built better websites, with insightful information that spoke to the persona, would the expectations change? Would the research show that consumers were looking for more than just price? Just Curious.
When you consider must haves...Here is my (over-simplified) list:
Continuity. Meet and exceed the expectations of the UX.
Lead Them. You wouldn't let someone walk the lot without greeting and leading them...Why would you do it on your website?
Live the promise. Everyone always wants a USP. All you have to do is set expectations for the relationship and meet it.
Test, Analyze, Measure, Adjust.
IMHO - All the other pieces are only going to be a successful as the commitment to them. Chat, social, video, button copy, coupons, payments, etc. Execution is everything.
Last thing...Sites that are voted the best...The best what? This isn't a beauty pageant...It's a UFC fight. The BEST site is the one that converts the most traffic into leads.
vvy business owners are able to separate their business needs from their more personal desires. I've met a lot of really smart guys at shows like Digital Dealer, GM's eSummit, etc. and I don't think many of them are buying products they don't want just because the hot blonde tells them to.I think that many of you are correct in making the point that training and product knowledge make a great rep - not the length of her skirt. The problem is that many of the solutions offered at trade shows today have become increasingly complicated, and it takes quite a bit of familiarity with both dealership operations AND the solution itself to speak intelligently about it. This isn't something you can get from a talent agency a few days before the show. (Like Cathy said - Maybe the better strategy is to find beauty and brains, and hire her full-time.)Jeff made the point early in the comment section that Chen's study in the article was conducted at consumer electronics shows, and that car dealers are not as likely to be intimidated by a beautiful girl. Now that I think about it, he might be on to something. At the events I've attended, car guys tend to be outgoing, confident, and preoccupied with thoughts from their other head.And by the way Jeff, I'd love to write a piece for the DealerRefresh blog sometime. Let's make that happen.…
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