prefer to think of myself as one of the "Argonauts" from a real world version of the old movie cult classic "Jason and the Argonauts". Why? I have seen a lot of stuff in the world where information technology, the car business and the Internet converge. And some of it has been as funky, freakin' outrageous as those weird monsters and situations encountered by Jason and his crew in the movie!
I am sitting here chuckling and thinking about those wild days from 1985 to 1991 before there was a World Wide Web, but when we were DOS wizards and my most important piece of "IT" was the list of 82 Corporate BBS's with phone numbers, logins and passwords (kept in a plastic sleeve)... Then there was the "Other" BBS lists, that led to early forms of "meetups" at the "Waterfront Bar and Grill" on Kettner, and at "Fat City" down on Pacific Coast Highway.... Taking that F&I Princess from "Down the Road Motors" from the online world to Fat City, to a lifeguard tower on Pacific Beach... MMmmmmm... I digress.
OK, so how long did any of you use Mosaic after the Web came into existence in 1991? Man, did that browser suck!
And to Paul; How come you were on the Compuserve hourly rate? That was a rip and most people got hammered. Being a "Compuserve Charter Member" I did the unlimited package with annual payments in advance... Heck, I was hitting home runs with gray market European cars that "Scorpio" my Rotterdam connection was shipping to me... Ever hear of any actual cars getting crushed by DOT? I actually had one that did after the Feds chased it for 3 years... Anyways the gross on those Euro-Trash gray market benzes and beemers were the stuff legends are made of.
HHmmmm... Too scattered this Easter evening, getting back to the questions I posed, HERE ARE THE ANSWERS:
Q1: "What were the years of the "Prehistoric Internet" and what event marked the transition from Prehistoric to the "Information Superhighway" years that lasted 4 years and transitioned into the "Website" period?"
A1: 1985 to 1991, and the event that marked the "Information Superhighway" period was the launching of the World Wide Web in 1991.
Q2: "What was the year and Internet Marketing strategy used to generate the first "Internet Sales Leads" for a car dealer?"
A2: 1986, and the strategy was to get BBS dial-in info and setups from San Diego area defense contractor employees who bought cars from us by using the retired military that worked in our dealership as salespeople... Then dial in via modem and work through your new and used car inventory stock books to post text based "liners", classified ad listings on the military contractor corporate Bulletin Board Systems (BBS). We received "Leads" as emails in response to the BBS listings and every once in awhile, we got a phone call.
Q3: "What is the name of the first publicly traded "Dot Com" that supplied digital marketing services (sort of) to car dealers, and what year did they issue their IPO?"
A3: Autobytel (3rd Party Internet Leads), IPO was in 1995.
Q4: "List the names of the search engines that made up the aggregated SERP for Mamma.com in 1999?"
A4: Altavista, Yahoo!, Excite, Dogpile, Lycos, GoTo.com, Infoseek, LookSmart, Thunderstone, WebCrawler and Mamma's own... "Mamma is an unusual meta search engine in that it only searches a few major indexes -- the rest of the sites queried are directories or paid-placement services." -- SearchEngineWatch 2004
"Mamma.com, "The Mother of All Search Engines," is recognized as one of the top Meta Search Engines on the Internet today. Mamma.com has been experiencing explosive growth since its inception in 1996 and presently services approximately 4.9 million unique users on a monthly basis. Mamma.com is the largest independently owned Meta Search Engine on the Internet. The continued popularity and fast growth of the Mamma.com Meta Search Engine is testament to the superior value it provides the end user. Mamma.com is a "Smart Meta Search Engine." When the user enters a query at the Mamma.com website, Mamma's powerful proprietary technology simultaneously queries 10 of the major Search Engines and properly formats the words and syntax for each source being probed. Mamma then creates a virtual database, organizes the results into a uniform format and presents them by relevance and source. In this manner, Mamma.com provides the end user with a highly relevant and comprehensive set of search results." -- LexisONE 2001
Q5: "What is the specific service category of the "Digital Marketing Service" that comprises the single largest source of complaints from defrauded businesses, according to the national association of Attorneys General for the past 5 years in a row?"
A5: Search Engine Optimization (SEO) Service Providers…
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