history, and so was a New Hope in '77 - just on pre-hype. A few auto brands may have a rock star on deck that they can get creative with branding (Acura NSX, BMW I8, every Aston in a Bond film), but how do you propose to create hype around the next Chevy Spark or Kia Reo?Not even the manufacturers can come close to what Disney did with Star Wars, and honestly most other movies can't, either. On the other hand, certain lifestyle brands can - and should - look for co-branding in the community. MINI, Fiat, Porsche all have a natural social media draw, and I see few dealers leveraging that appeal, and the manufacturers seem a bit flatfooted helping the dealers, as well. …
b when someone took the time to process a commendation on their heroism. Many never received their deserved recognition, yet they still did their job, heroically. They were in the Protection of Life, Liberty, Democracy and Freedom business. Thank God they kept their focus. There is something to be learned there about focus and energy. We are not in the review business. The consumer is. They own that one.…
esults, potentially driving countless visitors to websites. Those mastering this power represent contrasting strategies that search engines would consider "good and evil." Historically, we've called this white hat and black hat SEO... But what fun is that?!
If you're skilled and brave enough to master the Force [of magnetic content], it's time to drop that lame cowboy hat and pick up a lightsaber! Yes, SEOs, it's time to embark on a "Star Wars" journey...
A long time ago at a search marketing conference far, far away... Well, actually, a few weeks ago at the SES San Francisco Conference, folks attended the "Black Hat, White Hat" event. Upon entering, SEOs had to choose between a black or white cowboy hat, and, interestingly, many were conflicted. For some it was just a fashion thing, but for others choosing a color seemed to present a real conflict. Since a definitive line between black hat and white hat doesn't really exist, many SEOs are left with somewhat of an identity challenge. Fear not, young padawans, a solution for you I may have... Welcome to SEO Wars!
8 Reasons to Toss Your Cowboy Hat and Pick Up a Lightsaber
Lightsabers are the coolest weapon ever.[Darth Vader:] "Search your feelings; you know it to be true!"
Lightsabers represent how "experts" in the field wage combat while wielding the Force of the light or dark side to gain or retain optimal search rank. [Supreme Chancellor:] "The Sith and the Jedi are similar in almost every way, including their quest for greater power."
The rainbow of lightsaber colors provides more identity options for those wanting more than the polar extremes of black or white hat.[Anakin Skywalker:] "Something's happening... I'm not the Jedi I should be. I want more, and I know I shouldn't."
Red lightsabers were made by Siths from synthetic crystals. (i.e., Hack options for those not wanting to create quality content to naturally boost SEO.)[Supreme Chancellor:] "The dark side of the Force is a pathway to many abilities some consider to be unnatural."
Many have been lured by the path of the black hat dark side, only to endure great suffering. (e.g., JCPenney and Overstock)[Yoda:] "Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering."
White hat tactics can compete with the black hat dark side if wielded correctly.[Luke:] "Is the dark side stronger?" [Yoda:] "No, no, no. Quicker, easier, more seductive."
SEO is a dangerous battlefield. Legitimate weapons are needed.[Darth Vader:] "Your powers are weak, old man."
White hats improve search rankings via accessible, quality content that web visitors would value. Black hats improve search rankings via deceptive content (hidden text, cloaking, link farms, etc.) that search engines would value [until they know better].[Anakin Skywalker:] "The Sith rely on their passion for their strength; they think inward, only about themselves. The Jedi are selfless; they only care about others."
What Color Is Your Lightsaber?
The similarities between SEO and "Star Wars" can no longer be denied. It's time for SEOs to claim their rightful weapon for battle, but what color lightsaber will you choose?
(Custom SEO Wars lightsaber badge downloads available below!)
Lightsaber Color Theory
In its simplicity, the "Star Wars" lightsaber colors make up a rainbow. In the Old Republic, thelightsaber colors were symbolic of Jedi Class order - Jedi Sentinel (Yellow), Jedi Consular (Green), and Jedi Guardian (Blue). For the George Lucas films, lightsaber colors were merely intended to tell the bad and good guys apart. The Original Trilogy [episodes 4, 5, 6] lightsabers were red, green, and blue, and the Prequel Trilogy [episodes 1, 2, 3] added purple and red-orange.
Note: A purple lightsaber wasn't part of the original "Star Wars" script. Samuel L. Jackson requested purple (his favorite color) to help his character, Mace Windu, stand out on the battlefield. In this honor, I made up the title "Jedi Fashionista" for the appearance- and trend-conscious SEOs choosing to wield the purple lightsaber.
Technically, the crystal used in construction of a lightsaber determines its color. Jedi guarded the caverns where these organic crystals grew, so Siths grew synthetic crystals which always produced red sabers. In the "Star Wars" Expanded Universe (comics, games, books, etc.) a myriad of lightsaber colors are used and basically all color symbolism behind good/bad buys or Jedi Class order is pretty much disregarded. What do you expect? They were children of the Rebellion!
Will You Join the Rebellion or the Empire?
It's time to choose, and the battle is real. Will you uphold the righteous values of quality content and serve as a SEO Light Jedi, or do you long to be a master of deception as a SEO Sith Lord? Perhaps you're a SEO Dark Jedi - once believing in white hat tactics and now thirsting for the dark side. Or perhaps you're a SEO Jedi Fashionista - knowledgeable of both sides, but discreet in practices to keep up appearances.
Whatever your identity, it's time to flaunt it! Select and vote for the lightsaber badge that best represents your SEO identity - Share it, tweet it (#SEOwars), and post it on your website or blog!
SEO Wars - Lightsaber Badges
SEO Sith Lord - Red Lightsaber
SEO Dark Jedi - Bronze Lightsaber
SEO Jedi Sentinel - Yellow Lightsaber
SEO Jedi Consular - Green Lightsaber
SEO Jedi Guardian - Blue Lightsaber
SEO Jedi Fashionista - Purple Lightsaber
there can be more influence (and exposure) when you create ways in which others can share your brand message for you rather than relying on doing it yourself. Your customers and employees are a great place to start.…
Douglas MacArthur personally awarded Irving Silver with The Bronze Star Medal for "Heroic achievement in connection with military operations against the enemy." General MacArthur also awarded Mr. Silver a Battlefield Commission from the enlisted rank of Corporal to the commissioned rank of Captain- 1949 - First salesman in Atlanta, GA to earn $50,000 in one year- 1950's - Number One National Salesman for Dodge & Plymouth- 1960's - Number One Salesman for Nash Rambler- 1960's - Member of the Chevrolet "Legion of Leaders"- 1980's - Number One World-Wide Salesman for Jaguar, (Over 837 Jags in Three Years)- Top Earning of $21,000 in a Single Day, (Commission, not sales)- Founder of the First Automotive Sales Institute Accredited by the State of Georgia - Led the Board for over 47 Yearshttp://IrvingSilver.com has had a "face-lift" and contains some excellent videos and other material...(I turned disk 1 of the DVD set we produced in 2006 into 14 video clips that are currently on the site. *Really good sales stuff here* - Disk 2 will be up as soon as possible).I feel EXTREMELY honored to have met and spent time with Mr. Silver and his wonderful family. His stories are simply AMAZING.Example... ON TOP of setting world sales records, he found the time to invent and patent the "turbine operated wet/dry shaver" that he eventually sold to NASA!…
it out there for my current customers as well as potential customers to see.
And if there was something that they did not agree with I would then listen to their concerns and make the appropriate adjustments or changes.
If this was to be to be such a big benefit to the dealers you would think that Cars.com would have had press releases and have their reps presenting it to their dealers. I know I would as well as any business person would. Why didn’t this happen? This is my question.
These forums and discussions are just that. We need to stop all the accusations, insinuations and name calling and just agree to disagree like professionals should.
This isn’t Star Wars and even if it was Darth Vader never showed up for the fight so it makes no sense to be exuding such animosity. They are probably enjoying the infighting that is going on because it distracts everyone from the real issue that caused all this in the first place. This is a maneuver that has been used for centuries.
I admit that and I am not happy with these Mega Companies buying up the vertical in this Industry. Because these are the things that happen when companies get so large that they feel they know what’s better for their customers than the customers do and if you don’t agree I am so big that I don’t need your business.
This type of arrogance is littered with tales of economic Goliaths that were slain by the David’s that listened, respected and cooperated with their customers. …
Media. Five of the top 10 videos used humor to get their message across.
‘Angry Birds’ Go Live
Topping the list was a promotional video from T-Mobile highlighting the phenomenally popular “Angry Birds” mobile video games. Purportedly actual video of a promotional event held in Barcelona, Spain in May, the clip shows Angry Birds players at a kiosk in a public square which broadcasts their gameplay on a giant screen, followed by the eruption of large plastic bird heads into the square (this video is better watched than explained).
Number two was a commercial featuring the wisecracking baby from online stock brokerage E-Trade which originally aired during the 2011 Super Bowl broadcast in February. E-Trade has had success with these ads during the years, going through at least two baby “spokesmen” who discourse on subjects such as golf wagers and juggling multiple girlfriends, and several of these commercials have landed on top 10 viral video lists compiled by both Unruly Media and goviral.
Another video featuring a baby supposedly playing a guitar-based video game from Rocksmith also made the top 10 list, as well as a clip promoting the British musical “Two Boys” which shows a man wandering London acting out online social networking in real life, showing strangers picture albums, asking to write on their walls and literally “following” Twitter members.
In addition, a promotional video for the new “Star Wars”-themed Star Tours attraction at Disney World shows Darth Vader and two Stormtrooper bodyguards enjoying a day at Disney before Vader forces open the Star Tours ride using mental telepathy. It is worth noting that a Darth Vader-themed clip promoting Volkswagen was on the Unruly top 10 viral video list for the first few months of this year.
Sports Surprisingly Absent
Typically humorous videos occupy several spots on the Unruly Media list, but also sports-themed videos often fill five to six spots. In June, only one strictly sports-themed video, a promotion for BMW featuring some impressive stunt driving, made the list.
A clip promoting the Samsung Galaxy touchscreen tablet with a young man showing extreme flexibility with his arms and hands could also loosely be considered sports-themed in nature.
Melanoma Still a Hot Topic
Fittingly, as beach weather approaches, a powerful video from the David Cornfield Melanoma Fund makes the list for the second straight month, falling from first to third place. It begins with a series of adults advising their 16-year-old selves to do things like avoid whiskey and the new “Star Wars” trilogy. However, the video quickly reveals that all the adults are melanoma survivors, through graphic footage of spots on their bodies where melanoma lesions had to be surgically removed. The real message to 16-year-olds – don’t be foolish when it comes to sun exposure.
Bieber, Violent Video Games Return
In May, promotional videos for a Justin Bieber fragrance and the violent video game “Call of Duty” were on the top 10 list. In June, Justin Bieber returned in a video spot for the Google Chrome browser, while a clip showcasing the violent medieval video game “Assassin’s Creed” also got a nod.
Top 10 Most-shared Online Videos June 2011
1. T-Mobile – Angry Birds Live2. E-Trade – Super Bowl Commercial w/Baby3. David Cornfield Melanoma Fund – Dear 16-Year-Old Me4. BMW – Walls – M-Powered Performance Part 15. Samsung – Unleash Your Fingers6. Rocksmith – Guitar Baby7. E3 – Assassin’s Creed Revelations8. Two Boys – Can I Be Your Friend?9. Disney – Star Tours: Darth Vader Goes to Disneyland10. Google Chrome – Justin Bieber
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