hen I saw our New Car Sales Manager was a woman! It gave me hope that the automotive business isn't just a man's world and women are just as good at it! And I agree---we shouldn't be focused on how tight our dress is but on wooing our customers by our knowledge and personality. Great article!…
and sold 250-350 cars depending on the month every month to be a top 10 wards e-dealer. Point is Many that the man or dealership that does just a little bit more is always 1 step ahead. You might be able to sell cars without reviews but the dealership that is utilizing best practices will always eventually win out as laziness catches up to everyone eventually.…
ards may seem like common sense, but there are many regulations that must be complied with in general Dealership Housekeeping. Small details in housekeeping can add up to very large fines for your dealership. The overall feeling that a regulator gets when they step into your facility will set the stage for the rest of their compliance visit. Learn how to make this first impression a good one. Above and beyond all of the compliance needs, having a well-kept dealership will also help you leave a positive lasting impression with your customers. So don’t “Sweep It Under the Rug” and join this webinar to learn how to stay compliant at your facility.
Presented by: Amanda Rawls, Team Leader, KPA
Amanda is KPA’s South Central Team Leader based out of Austin Texas. Amanda came to KPA in May of 2008. She specializes in compliance procedures and serves as a Project Group Leader for various large and small auto groups. Prior to KPA, Amanda earned a Master of Environmental Management (MEM) and a BS degree in Environmental Science from Texas Christian University. She has worked as an Environmental Consultant for five years including emergency disaster response following Hurricane Katrina in New Orleans, Louisiana.…
Walter, email@example.com, titled the Next Generation Automotive CRM.
Their discussions on "Integrating processes, people, operations and marketing capabilities to maximize retention, acquisition and productivity" should draw most members of ADM to what they describe as "America's biggest gathering of automotive CRM professionals" to be hosted in California on August 13th and 14th at the Westin South Coast Plaza, Costa Mesa, CA.
Frankly, I am embarassed that prior obligations won't allow me to attend but that is my fault since the schedule was set a long time ago and I should have adjusted my calendar for it. That said, I wanted to share some events that are still far enough away for other dissapointed ADM members whose schedules are booked for next week so they can adjust their October schedules while there is still time!!
The 5th Digital Dealer Conference is scheduled in Grapevine Texas at the Gaylord Palms October 6th through the 8th and the JD Powers Seminars are scheduled in California October 7th - 9th. I am speaking at the 5th Digital Dealer conference and my schedule has me limited to just that event, however I understand that dedicated professionals like Raplh Paglia intend to hop a plane mid-meeting and attend both so they can spread the word over a larger audience.
My seminar is on CPOV Vehicles vs. New and Pre-Owned and more details on my subject and the conference is available at the following llink:
My point, book early but BOOK IT! Your investment in time is more valued than the small fees associated but both provide an R.O.I. that is proven and critical to stay competitive in the challenging world of the auto industry - real and virtual.
Of course if you have other forums to suggest and share - please reply with them. I for one am keeping my calendar open!…
ased their first ever Automotive Retail Playbook at the end of summer, and now we’re bringing you all the goods direct from Facebook!
Facebook’s Gabrielle Garrison is back… and this time she’s bringing the fire! She will break down all of the facets of this playbook which highlights the critical factors, strategies and best practiceswhen approaching your Facebook marketing initiatives. From setting up a page for the first time, to full-funnel best practices, to proper measurement – there is valuable information for all levels of Facebook advertising.
Literally, EVERYTHING you need is in this Playbook…and it’s specifically tailored to dealerships!
Get your hands on this must-have FACEBOOK AUTOMOTIVE RETAIL PLAYBOOK!
If you are ready to step up your advertising game like a boss and have the highest levels of marketing success on Facebook, then don’t you dare miss this must-see presentation! Register Now!
PRESENTER: GABRIELLE GARRISON is on Facebook’s Partner Manager Team where she focuses on digital advertising for Tier 3 Automotive Marketers. With 8 years in the media business, Gabrielle has held positions in all aspects of the advertising space ranging from radio to traditional media and currently digital media. An alumnus of the University of South Florida in Tampa, Gabrielle got her start in advertising helping small businesses in Tampa succeed in their marketing objectives, and later moved to digital advertising for eBay.com helping brands such as Progressive, Ford, The Chrysler Group, Ronald McDonald House and State Farm just to name a few. Currently living in Austin, Texas, Gabrielle can be reached at www.linkedin.com/in/gabriellegarrison.…
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