prefer to personalize and shoot their own videos. However, it does appear to be somewhat labor intensive and frankly does not appear to provide a scalable solution for dealers who need 400 videos from day one with 20 plus shot every day to keep current with turnover which are then distributed to multiple online video channels in addition to their own website. Add weather and staging requirements and the time it takes to plan out the audio and wordtracks if desired and the solution exhibits some additional shortfalls vs. some more scalable, efficient and automated solutions that currently exist.
For example, Argistics cutomer interaction platform combined with SiSTeR Technologies Video CarLot provide an instant live two way video chat with site visitors with complete push/pull capabilities linked directly to all data posted on the DMS with seamless CRM/ILM integration for all required steps to the sale without interruption or the need to disconnect for an email or phone call after the initial contact.
The vehicle videos use human voice, video running footage within the produced video structured from existing pictures posted on the dealers site, multi-schema layered information sourced from unlimited third party resources such as CarFax and they are completely interactive from within the video providing multiple conversion points linked back to simuilar vehicles and videos in the dealer's inventory to expand the online shopping options for the customer -- again, without having to disconnect from the initial contact. Of course the videos are also distributed thorugh a dedicated API with You Tube as well as all third party marketing platforms selected by the dealer to enhance the S.E.O. -- or more properly termed vS.E.O..
But most relevantly, all 400 hundred vehicles can be produced and distributed in one day and ongoing videos can be applied as the vehicles are added to the site with no dealer staff or facility requirements for just a few hundered dollars per month. It can be argued that a one of a kind video can provide a superior video but when you factor in the added feature functionality provided by today's new and improved automated services the difference in production quality does not compensate for the enhanced customer experience of the added information at the click of a mouse.
Obviously, every solution has its strengths, as does yours so I appreciate the update and I will certainly add it to my list of possible solutions for our auto dealer clients.
After all, what are friends -- and ADM -- for!…
Added by Todd Smith at 7:38am on February 26, 2019
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