one of the words are coming to you. We get it. So we’ve taken the liberty of putting together a series of car sales email templates for every occasion. Trust us, bookmark this. Next time you have a car sales email to send and writer’s block hits (or you’re just pressed for time), these templates are all yours to use.
Car Sales Email Templates: Introductory Emails
And introductory email should get sent to anyone who fills out a website form asking for information, but the fact that they initiated the contact doesn’t mean it’s time to put the pedal to the metal. And introductory email is brief, friendly, and very low-pressure.
Car Sales Email Template: Introductory – General
Thank you for visiting our website! I’m glad your car search has brought you to [Dealership] and I look forward to offering you any information I can about the fantastic [vehicle make and model] we have on the lot.
Do you have any specific questions about the [vehicle make and model], or is there anything else that I can help you with?
Car Sales Email Template: Introductory – Casual
I’m happy to hear that you’re interested in more information about the [vehicle make and model] that we have on the lot right now at [dealership]. That’s a great car!
I’m here to help, so if there are any specific questions you have about the car, or there is any information I can get for you, just shoot me an email or drop me a line at [phone number].
Looking forward to chatting with you,
Car Sales Email Templates: Service Reminder Email
A service reminder should be a friendly and subdued check-in, not an opportunity to swing for the fences on up-sells. However, that doesn’t mean you can’t advocate for your dealership’s parts and service department. Feel free to discuss coupons or other offers that you can give them to make their experience better. Without further ado, car sales email templates about service reminders:
Car Sales Email Template: Service Reminder – Special Program
It looks like your [car purchased] is almost due for a tune up so I just wanted to reach out and see how things are doing. Are there any problems or issues with you vehicle that you’ve noticed? Please let me know if there’s anything about servicing your car that I can help you with. I’m here to help!
[Special Program Section Example] If you are planning some vehicle maintenance but just can’t get the time, I’d like to let you know about our Complementary Executive Experience Service. We know you’re really busy, so we’ll pick up your car from your place of work, service it, and return it to you before the day is over. It’s a totally free service we offer to our awesome customers.
Give me a call at [phone number] to schedule a service appointment whenever is convenient, and feel free to let me know if there’s anything I can help you with.
Car Sales Email Template: Service Reminder – Coupon or Deal
I’m emailing to remind you that your [recently purchased car] is due for some maintenance pretty soon and to let you know that your next tune up is 50% off, on us.
Naturally, we’d love to help you with your vehicle maintenance down at [Dealership Name], and so I wanted to share an offer we have going right now:
Just schedule an appointment online [LINK TO YOUR WEBSITE] or give me a call at [phone number], and show the coupon at your next service appointment.
As always, please give me a call if there is anything I can help you with or let you know.
Have great day!
Car Sales Email Templates: Trade-In Email
Trade-Ins can be extremely difficult to get, and one solid way that dealers often overlook is via emails. Say your system notifies you that a customer has had a car now for about 4 years. Maybe it’s time for an email about the potential for a trade-in. Send one out with an easy car sales email template for trade-in emails.
Car Sales Email Template: Trade In
I’m [Your Name], [Job Title] at [Dealership] and I wanted to say congratulations on your [vehicle model]’s upcoming 5th birthday!
Now, I’m sure you and your [vehicle model] had some awesome times together, but I also know that needs change over the years.
That’s why I’m reaching out to ask if you’ve ever considered a trade-in. It’s a great way to get a new vehicle to suit your needs without the trouble of multiple transactions at different businesses.
Right now, we are offering [Custom Dealership Trade In Offer], so it’s a great time to change the car you’re driving. Let me know if you have any questions or if there is anything I can do for you.
Car Sales Email Templates: After-Sale Follow Up Email
An after-sale follow up allows you to capitalize on the energy and chemistry of the sale and begin setting up the foundations of a long relationship, or to preempt any bad reviews, angry calls, or unsatisfied grumblings, if there is something making the customer unhappy. We’ve created a couple car sales email templates for quick and effective after-sale follow-up emails.
Car Sales Email Template: After-Sales Follow Up – General
Thank you for being a [Dealership] customer! We’re proud to be the car people you chose to do business with.
We’re dedicated to making sure that our customers leave our dealership happy with their new vehicle, and so I’m just checking in to make sure that everything is great with your brand new [vehicle make and model].
If something isn’t living up to your expectations, please let me know via email or phone [phone number]. You can also schedule a service appointment online [LINK] or by calling [phone number]. For the first six months, any tune ups are on us. The service team is happy to help, so please don’t hesitate to get in touch if they can do anything for you.
Car Sales Email Template: After-Sale Follow Up – Specific
I wanted to reach out and tell you what a pleasure it was helping you out on [the day of the sale]. I hope that you [insert any other family members who were involved in the sale – ex: you, Deborah, and the kids] are loving your new [vehicle make and model].
If there is anything that is keeping you from fully enjoying your new vehicle, please let me know and I’ll do my best to help resolve any issue I can.
Our service department is also at your disposal, so when the time comes for a little maintenance, or you need something fixed, you can call [phone number] or go online [LINK].
Car Sales Email Templates: Review Request Email
We’ve mentioned time and again that reputation management is extremely important. One of the steps we always recommend is reaching out to your happy customers for reviews, and if they aren’t in the reviewing mood, to fix what ever problem they have so you don’t have a source of bad word of mouth. Here are a few car sales email templates for these types of email.
Car Sales Email Template: Car Purchase Review Request #1
Thank you once again for being a [dealership] customer! It was a pleasure getting to set you [and other relation’s name (if applicable- wife, boyfriend, daughter, etc)] up with your new [recent car purchase].
We want to make certain that all our customers have an exceptional experience at our dealership. If you have a minute, please give [dealership] a review online on Facebook [linked], Google [linked], or Yelp [linked].
And of course, if there is anything that is keeping your from enjoying your car, or you weren’t 100% satisfied with your experience in our store, I am here to help. Please shoot me an email, call me at [phone number], or drop by the dealership, let me know what is wrong, and I will do everything in my power to resolve the issue.
Thank you again for taking the time to leave your feedback!
Car Sales Email Template: Car Purchase Review Request #2
I’m sure you’re pretty busy enjoying your new [recent purchase], but I just wanted to reach out and thank you for being a [dealership] customer.
At [Dealership], we want all of our customers to have the best possible experience when they come into the store – and we want to hear about it! If you find yourself with a couple minutes to spare, please share your thoughts in an online review [linked to best site].
If, for any reason, you aren’t fully satisfied with your time at our dealership, please get in touch with me at [phone number] or [email address] or come by and see me on the lot, and I’ll get it taken care of.
Thank you again for taking the time to leave your feedback!
Car Sales Email Template: Parts & Service Review Request #1
Thank you so much for your recent visit to our Parts and Service department at [dealership]!
We are obsessed with making sure all our customers have the best possible customer experience and we’d love to hear about your visit. If you have the time, please give us a quick online review [linked to best site]!
If anything about your experience didn’t live up to your expectations, please let me know and I’ll do everything I can to resolve the issue.
Car Sales Email Templates: Click Follow Up Email
This car sales email template is for an underappreciated type of email: the click follow-up. A follow-up email can be sent when someone clicks an email link about an event, offer, or incentive. Following up on a click can be difficult to not make awkward. It’s like trying to flirt after catching a cute person’s eye at a bar – it might mean that they’re really interested in you, but it also might mean they were trying to avoid looking at someone they don’t like on the other side of the room and accidentally made eye contact with you. The best strategy is to be friendly and subtle, not creepy or invasive.
Car Sales Email Template: Click Follow Up
We have an awesome [category of deal user indicated interest in] going on right now and I wanted to reach out and let you know about it personally.
Right now, at [dealership], you can get . It’s a great opportunity I wouldn’t want you to miss out on.
If you’re curious about this [category of deal], you have questions, or you’d like to come in and take advantage of this, please don’t hesitate to reply to this email or give me a call at [phone number].
Spice It Up!
You may have noticed that these are not completed car sales email templates. There are things to fill in. We don’t need to tell you not to skip the filling-in-the-details step, but it isn’t a bad idea for us to mention that these car sales email templates also don’t have any color. We haven’t added images, links, bolded any text, etc. So please feel free to spice up these car sales email templates with colorful imagery, your dealership logo, and more. These car sales email templates are yours to do with as you please.
o The Alpha Dawg... GET THIS Yesterday I had a customer call in and ask why when she found a vehicle online on Cars.com and went to the Finance tab and filled out the credit application she was immediately sent an email telling her to please contact the preferred ROADLOANS/Cars.com dealership in her area and proceeded to give her all the contact information for a dealership a few miles away. She then called Roadloans to ask about the mix up and they told her to just go to the preferred dealer anyway and they would be able to help her find a similar car. When she explained to them that she wanted OUR car, she was told that she would need to call and have us sign up with Roadloans in order to purchase the car... So basically if I'm getting this correctly, We are paying thousands of dollars a month to advertise on Cars.com. They have partnered with Roadloans to provide credit approval on Cars.com and Roadloans is then reselling those leads to other dealerships... That's what the dealer tells me... anyone have a similar situation?
The following are a few of the many responses that Jim Ziegler received... This could also be titled "Day 1 Diary of a Public Relations Disaster":
James A. Ziegler Is Cars.com double-crossing dealers through their finance affiliation?
January 31 at 6:36am
James A. Ziegler Okay, I want to hear from all of you on this one.. what is happening here? Time for the entire tribe to check in on this now.
Michael Anthony Brett Trekell Checking on it right now. Call your local cars.com representative. Cars.com is a Gannet company and they have a lot of companies in that group.
Allen Geissler I'm curious ..ill fill out an online app when I get to work.
Robert Stewart I am sure everyone would like to know what really happens. So lets try it out I own a few dealerships in Columbus ohio and my cars are listed with cars.com and we are not signed up with road loans. http://www.stewartautogroup.com/ the first customer with sub prime credit that comes into the dealership we will try it out.
Bob Scheetz I've dealt with this before. Customer on my lot had picked a car and then went online to find a loan. Roadloans approved her and tried to send her to a dealership 20 miles away. They do have a policy of only sending customers to their approved dealers, but if they are re-directing customers from cars.com, then dealers who pay for these leads and advertising are essentially giving up their business to others.
Shane Seys Is it any different than the Credit Bureaus selling leads to dealerships? We pay a fee to pull a bureau then they immediately sell that lead to another dealership. Yet we are required by law to pull that bureau so in turn we have to do business with them.
Robert Stewart This makes me sick! We are the only reason these companies are in business. We stopped all of our ads with car-fax now no one even asks for one we sold over 100 used this month and only one customer asked after you take down all the car-fax advertising around the dealership its done.
James A. Ziegler Wow This is a heated issue... my phones and private messages and emails are going nuts. You guys are really onto this subject.
Gary S. Hart Sounds like a class action lawsuit in the making. Are you also buying leads from Cars.com? Has anyone read the TOA for advertisers? I wonder if they've attempted to cover their tails.
My suggestion, even they you did not ask. Have someone go through the same process on Cars.com and take screen shot. This will prove the theory and can also be used as evidence.
James A. Ziegler Amazing! I know a lot of dealers were pissed off at AutoTrader for various things BUT this is the first time Cars.com has came up on my radar screen. I've been aware of multiple sales of the same leads but this issue today is way over the top. I hope all of you will test it with the same circumstances and get back with me concerning Cars.com paying customers allegedly having leads diverted to Roadloans preferred dealers. This could become a major AlphaDawg Blog like the TrueCar blogs last year. Okay Tribe, get on the case!
David Vatland Cars.com and autotrader all use roadloans. If you are not a roadloans dealer then you cannot process any paperwork the customer has. I just went thru it. We signed up as road loans dealer so leads would not be sent to other dealers.
Megan S Barto Autotrader's credit apps come directly to me - I then log into autotrader's backed using 2 separate passwords & pull the credit apps.
Kevin Mullins I've heard nothing like this before but have a call into my cars rep right now....I am skeptical of the claim because it would be a pretty open and shut law suit for the dealers...in my opinion..
James A. Ziegler I don't know Kevin that's why I am listening and not commenting too much. BUT, I have to tell you I'm hearing some similar stories this morning. That's why I asked the question. The letter at the top is exactly the way it came to me.
Kevin Mullins Thanks for bringing this issue to the forefront....
Kevin Mullins I just went to one of our car on cars.com and clicked on a sponsored link and this is what it took me too...https://www.roadloans.com/apply?p=cars&LoanType=used&campaignname=VDP_Calc&ad=Bad&medium=Sponsor
Bad Credit Auto Loans, Car Loans & Auto Loan Refinance Car Loan
Login to check the status of your RoadLoans.com car loan or auto refinance application. Haven't applied yet? Whether time is your challenge, or low payments, or both, RoadLoans can help you get your new car now. Just apply online and in less than 30 seconds you receive a credit decision that could g...
James A. Ziegler Okay Kevin, if you went to Roadloans off the link on one of your cars on Cars.com, would Roadloans refer your customer to another dealer to find a similar car? I seem to think they may if you're not signed with them?????
Kevin Mullins I would think so too
James A. Ziegler Okay, we all know what needs to happen next. Start tweeting and blogging to all your car peeps and call somebody too. Direct everyone to this discussion on this page, its public and anyone can post here. Let's blow it up now!
Matthew Heath You're welcome James A. Ziegler. Didn't think it was going to blow up like this. Wow.
James A. Ziegler Everybody hit the "SHARE" button on this thread and put it on your own page.
Roe Roe I have done both Auto Trader and Cars Applications online and with autotrader, I have not recieved any sponsoring dealerships or phone calls from other dealerships HOWEVER with the cars application, it routed me to a dealership 65 miles away and I already recieved a phone call from that dealership itself. I am still awaiting for a response from my rep and his supervisor. next up will be a call to our legal team.
Matthew Heath I've been on the phone with a Cars.com rep this morning. They're are telling me that this rolled out over the summer and was "such a small part" of what they bring to the table that they didn't bother dealers with it. I was also told that for $300 a month I could purchase their secure credit application that would take it's place...
Chris Spensley I have this discussion in different ways with dealers every day- 3rd party leads being sourced through your dealership effort and then resold back to you. This is even worse and a real "hand in the cookie jar" moment!
Robert Stewart I just had a meeting with my staff and they found out this was going on two weeks ago they said a customer of ours was upset about it and complained. Our managers confronted cars.com and they said they are working on fixing the problem. Still not fixed.
James A. Ziegler Thanks, we'll get it fixed quicker I promise you
James A. Ziegler How many of you are getting phone calls and messages from Cars.com about this Facebook discussion????
James A. Ziegler Wonder if I'm still going to be invited to their party at the NADA Convention?
Robert Stewart You sure will get invited but when you arrive you will find out that you have been sent to the dealers united party.
James A. Ziegler Robert what is disconcerting to me is that, from what you told me three posts ago, they are aware of this happening and haven't fixed it... if they actually intend to fix it, or could it possibly be a play to force you to roadloans? I don't know but we're talking about an alleged technology company that can't fix their technology?
Robert Stewart They fixed the problem at one of our two locations. So the location that complained got the problem fixed and the other location the leads still goes to road loans.
James A. Ziegler My phones , emails, tweet messages and Private messages are on overload... this is going viral! Of course Robert, this leads one to ask how many of their customers don't know this is happening to them? (if it is that is) AND the larger question is, what makes us thinks it's accidental if they were able to turn off the complaining dealer? Does this mean they only stop when caught ? I'm asking the questions, I think every dealer should spot check your own Cars.com paid entries to see if you get rerouted by roadloans.
Brian Davis Folks - I'm a good friend of Matthew Heath and his former cars.com rep. I can assure you the social pitchfork riot that some folks are interested in starting will do nothing to help you sell more cars today. Our marketing, partnership, and solutions folks will be happy to address to the world with the reasoning and value behind what is being questioned here in terms of Roadloans and Cars.com. My colleague Alex Vetter might be able to help us get the info moving more quickly.
Thanks for your business and your patience everyone!
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