etween people working in the dealership and the people on the social web that represent their customer base and pool of prospective customers. He consistently refers to the citizens of the social web as if none of them are the people that work for the dealerships that use social media. I do not disagree with the aspect of social media he is focused on, I just see it as one of 5 areas where social media marketing is used by the best dealers to generate return on investment (ROI).…
is one benefit of 3rd party leads... Access to prospective buyers that have not contacted your dealership on a direct basis.
However, I always encourage dealers to clearly specify in email templates used for such automation a reference to the customer's original lead source as a way of eliminating the exact distraction created in the customers mind that you witnessed first hand... ie: "...a while back we received an inquiry from you that was referred to our dealership by Dealix. We noticed that you recently visited our website and wanted to thank you for doing so..."…
in the 21st Century
Methods, Programs, Marketing and Advertising Secrets to Drive Floor Traffic and Phone Traffic
Video Search Engine Maximization
How to turn your dealership into an Internet Sales Powerhouse
Facebook, Twitter, YouTube and LinkedIn… the guys will show you how to create dealership Social Community marketing programs that yield incredible returns
Growing Sales Volume... Integrating Prospective and Lead Generation Programs into Day-to-Day Activities
Tips, Tools and Techniques that Produce Immediate Results
Customer Relationship Management and CSI Engineering Projects that Lead to High Average Profitability and Top-Rated CSI Scores... building Value at ALL Levels for Customer Retention and Referrals!…
out of me - I already gave you the reasons why (kitties and giraffes!). My business page is another story altogether. I like, want and respect 100% of them and their comments. They comment about our inventory, the 'tips and tricks' of car maintenance I post, copies of reviews and they love the auto related posts I provide them. I have two "No-No's"........religion and POLITICS. Other than those, it's ANYTHING GOES and I adore all of my "Likes". My page is highly diversified and you'll never find a GIRAFFE!! ;) I actually sold a car via Facebook last week and am working on another.....this isn't part of my job description nor do I get paid for it. But it's a way to have ongoing conversations with the prospective buyer that other fans read. As I said......'anything goes'!…
nt was addressed, resolved and the consumer posted an addendum stating how happy they were with the resolution. The primary reason these complaints can become so powerful is that negative reviews attract more attention than positive reviews from prospective customers...
HOWEVER, after slogging away responding on behalf of the dealers I work with, there are certain types of negative commentary that I do feel deserves deletion and the user being banned, especially when posted to a dealer's Facebook Page... The type of complain I am referring to is when it is primarily a string of expletives and cuss words calling somebody in the dealership a bunch of curse words and without much, or any description of an actual complaint. I have seen more than my share of such posts, alleging everything from the dealership owner or GM's sexual orientation to the generic "all Fords suck" type of comment. In my opinion, these merit immediate deletion and a banning of the user's privileges, blocking, etc. if and where possible.…
to do Business
•Dealing with Credit Realities in the 21st Century
•Methods, Programs, Marketing and Advertising Secrets to Drive Floor Traffic and Phone Traffic
•Video Search Engine Maximization
•How to turn your dealership into an Internet Sales Powerhouse
•Facebook, Twitter, YouTube and LinkedIn… the guys will show you how to create dealership Social Community marketing programs that yield incredible returns
•Growing Sales Volume... Integrating Prospective and Lead Generation Programs into Day-to-Day Activities
•Tips, Tools and Techniques that Produce Immediate Results
•Customer Relationship Management and CSI Engineering Projects that Lead to High Average Profitability and Top-Rated CSI Scores... building Value at ALL Levels for Customer Retention and Referrals!
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