y mouth or my brain (not that fast anyway)...but I would like to add that these issues that you so eloquently discuss perhaps could be solved by allowing "in business" participation. I know that we will shortly be seeing the DOING-A-REVIEW-IN-STORE-IS-COERCION-AND-YOU-AND-YOUR-SALESPEOPLE-WILL-GO-TO-HELL-FOE-PLACING-THE-PISTOL-TO-YOUR-CUSTOMER'S-HEAD-AND EVERYONE-WILL-THINK-THEY-ARE-FAKE-AND-NEVER-DO-BUSINESS-WITH-YOU-AGAIN-STARTING-TOMORROW-AND-CONTINUING-FOR-4-6-YEARS (EVEN THOUGH THEY NEVER TRIED IT OR WORKED IN RETAIL-can you tell I'm fed up with "experts") crowd showing up soon, but truly this does solve a lot of the issues with Yelp outside of the algo.
When you mention the substandard model (sampling), part of the failure is it (the model) encourages angry, unsatisfied people more than happy ones. Life gets in the way! Good reviews often do not get done. Best intentions are shot. How is the sampling fair if you do not allow a customer to do a review at all stages of the experience? One minute or one year? Argue fairness of either and you have a problem. Allow both and you have an average.
Yelp and other anti in-store platforms do not allow for a fair sampling. Notice I did not say a perfect, algo specific, spot on formula. There is no such thing in the review business. It will always be imperfect...always. Instead they hide behind the nonsense I mentioned above with NO STATS WHATSOEVER to back up their position. Just hunches and agendas.
And as far as this (Yelp) community goes, how is that a fair sampling of society? A pack of people with so much free time that their mission in life is to get a Yelp Elite badge and show up at Yelp specific parties (yes they exist and that is part of the original growth strategy of Yelp...a merry band of "somethings" dedicated to finding every mac and cheese stand in America and providing a Pulitzer prize winning review of them)? Is that how the algo is supported? By this subsect of who-knows-whats? Sorry, but anyone with an IQ above room temp knows these little cults groups do not truly represent the populace. Does that mean dealers should ignore? Unfortunately no...should they invest money and time past the point of ROI determined by your dealer? No. So it's your call.
By the way do you know if Yelp has an affiliate program where agencies, etc can resell their ad services? Not that I am interested, but I am interested in who else might be interested. Seems like the models who generate a reasonable amount of profit from click traffic stick together and sing from the same song page.
Can't wait for the experts to arrive. And sorry for failures to complete a complete thought. …
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