tely love them for different reasons.
This got me to thinking about those who say PCs are doomed. And I have to say I disagree. It's not just that PCs are not doomed, it's why they are not doomed and what it means for Digital Marketing.
The popularity of mobile, be it tablet or smart phone, is portability and "less vs more". Portability speaks to itself, so let's examine "less vs more".
The average person uses his computer for email, surfing, communicating, socializing, and finding specific things like maps and navigation. They also love games. These things are ideal for mobile and encompass the needs of these people. Therefore, combined with portabillity, you have the obvious attraction.
However, working on these devices tries one's patience, unless you travel for your job. It is much easier to work on a PC than any of the alternatives. A PC has so many more software possiblities than a mobile device. It has a keyboard that is practical. And serious work can be done.
I think PCs are here to stay for some time.
What does that mean to marketers? Consider the times that many people contact dealers. It is usually lunchtime. Many of them are using their PCs and dead time at work to do so. It's not just that they can't do it at home. It's that they plan that time for personal things to do that they don't have time to do at home. I know because I do it too. And I'm a consumer. I often say to my wife in the evening, "I'll try to do that on my lunch break tomorrow".
Are their any implications I'm missing? Does it matter? I'm looking for opinions. What do you think?…
I am not talking about PC vs Mobile. I am talking about closed minds, arrogance about who they are, and business as usual "wth a new twist".
There is no "new twist". There is a new conciousness. What a great gulf exists between the two.
TrueCar? I couldn't get excited about it. It's just a pea in a pod. The changes taking place today make TrueCar look like a baby beginning to crawl.
Reputation Management? Most still don't get that it means how you do business... not how you play games online!
You hit the nail on the head... "Be smarter. Stronger. Faster. Better." Most of all, be better!
I end this comment with your words... "You're getting that industry wake up call now. And you better answer with your best, not with some dusty old pre-Internet script--but with a strong, new voice to your future.
"Ring!" And how do you answer?"
Added by Tom Gorham at 12:17pm on February 23, 2012
Station, transformed for one day only into a hoonigan's paradise, DiRT 3 Technical Consultant Ken Block hits the dirt hard in his specially prepared Ford Focus. Witness a masterclass in multi-surface car control as he drifts and donuts around a course based on the DC Compound - a Gymkhana stage set around Battersea Power Station in the forthcoming DiRT 3 videogame.
In DiRT 3's new Gymkhana mode you can jump, powerslide and spin-dry your way through obstacle filled arenas at stunning locations across the globe - then share your runs with the world by uploading your highlights direct to YouTube.
Express yourself with Gymkhana or take on the most Rally content in the series by joining Ken Block, Kris Meeke and Tanner Foust in DiRT 3 - racing into stores worldwide on May 24th on PC, PS3 and Xbox 360.
Come play in the DiRT.
Check www.dirt3game.com for more.
'Warriors Dance' (Benga Remix)
Performed by The Prodigy
Under license from Cooking Vinyl Limited Courtesy of Take Me To The Hospital Limited Words & Music by Liam Howlett, Bridgett Grace, Jeff Mills and Anthony Srock
(C) 2008, EMI Virgin Music Ltd, London W8 5SW / Sherlock Holmes Music Ltd / Nogarap Publishing / Incentive Music Ltd and Bucks Music Group Ltd, London W8 7TQ…
e is a streamlined way to get to all those great tools and resources we’ve published. After you have a look through this week’s tools and resources, head on over to get your learn on.
Below you’ll find some first looks at Apple’s new OS, Lion, a guide to taking your business freemium, and tips for creating a successful eBay storefront.
Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.
Why Data Mining Is the Next Frontier for Social Media Marketing The age of social broadcasting is over. It’s time to harness the power of data and target marketing messages more precisely than ever.
Is Developing a Mobile App Worth the Cost? There is a new way to present custom content on Facebook Pages. Tabs and FBML are going away. Get ready to friend iFrames.
The 5 Stages of Apple Rumors The rumors surrounding Apple products follow an interesting set of patterns that seem to reappear every time Apple ramps up for a launch.
The Apple Canvas: 10 Outstanding Works of iOS Art [PICS] Thanks to some great apps that turn iOS devices into digital canvasses, iOwners can create works of art on their touchscreen gadgets. Here are 10 great landscape paintings.
Why Viral Campaigns Can Still Be Challenging for Non-Profits Brands can correlate sales to the success of a viral social campaign, but what if your end goal is to affect change?
Viral Video Stars: Where Are They Now? [COMIC] So you’ve hit it big on YouTube. Now what?
Swipe, Save And Serve: What’s New in Mac OS X Lion [VIDEO] Slated for release this summer, Mac OS X Lion is all about fusing the worlds of Mac OS X and iOS together.
A New Way To Explore Resources on Mashable Mashable Explore is a new channel on the site dedicated to making Mashable’s evergreen guides, how-tos and feature lists easier to discover and explore.
Just How Offensive Is Your Facebook Profile? Socioclean crawls through your Facebook profile photos, groups, and wall posts and alerts you to anything inappropriate.
10 Fascinating YouTube Facts That May Surprise You The average YouTube user spends 15 minutes a day on the site, but how much do we know about the world’s largest video sharing site? Here are 10 factoids…
6 Ways to Design Your Own Jewelry Online Why buy standard department-store jewelry when you can customize your own pieces online for around the same price? Check out these six offerings.
HOW TO: Spend an Entire Year Giving to Charity Why did Carlo Garcia start Living Philanthropic, a one-year, one-man project to donate money 365 days in a row?
Meet the Newest Member of YouTube’s Billion Views Club: Eminem Only three artists have accumulated 1 billion views on YouTube: Lady Gaga, Justin Bieber, and now Eminem.
How Social Media Is Having a Positive Impact On Our Culture [OPINION] One man’s TMI is another man’s treasure. Here’s a look at all we’ve gained from being constantly connected.
For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook.
Tech & Mobile
HANDS ON: The Quietest (Powerful) Computer In The World [PICS] Most computers make noise, but we found one that’s tremendously powerful, yet it’s so quiet we couldn’t tell it was running.
10 Classy Cocktail Apps for Your iPhone If you’re passionate about fancy drinks and have an iPhone, then do we have a treat for you.
21 Free iPhone Apps for Staying Financially Fit in 2011 Here are 21 iPhone apps — all free — to help you stay informed and monitor your finances.
Review: Shape-Shifting Travel Bag Divides Into 3 Pieces [VIDEO & PICS] Today’s travelers need maximum flexibility, and that’s the promise of the Balanzza Truco, a 3-piece modular carry-on bag that stacks together into a size that’s made to fit into most overhead bins.
Rumor Roundup: The MacBook Pro Edition A rundown of all the rumors concerning the 2011 MacBook Pro.
The Influence of Social Gaming on Consoles We connected with gaming industry expert Scott Steinberg to discuss the influence of social upstarts on the console establishment.
HANDS ON: Amazon’s Prime Instant Video Hands-on review of Amazon’s new Netflix competitor, Prime Instant Video.
HOW TO: Use QR Codes for Event Marketing How can QR codes help entertainment brand marketers? Here’s a “brass tacks” breakdown of proven-successful strategies.
How HTML5 Is Aiding in Cross-Platform Development Disparate platforms have created the need for a unified way to develop web and mobile apps. HTML5 might be the answer.
Ruby on Rails: Scaling Your App for Rapid Growth Gowalla CTO Scott Raymond talks about his experiences building a popular web app from the ground up using Ruby on Rails.
The Future of Your Wireless Home Network Nearly everything in your future home will be web-enabled. Here’s a look at the broadband and Wi-Fi tech that will power the “connected house.”
Thunderbolt: Everything You Need To Know What? Yet another PC connection? When you take a look at Thunderbolt, you’ll see that it’s going to be a welcome addition.
First Look: Mac OS X Lion [SCREENSHOTS] Mac OS X Lion was released to Mac developers Thursday. Here are some screenshots of the upcoming version of Apple’s operating system.
10 Top Cases for Your 7-Inch Tablet [PICS] Whether you’re toting a Samsung Galaxy Tab, a Dell Streak 7, or hoping to get your hands on one of the 7-inch tablets announced at CES, we’ve got a case for you.
The Future of the Connected Car Things are starting to get exciting in the in-car technology space. We spoke to auto experts to find out what we can look forward to in the near future.
For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.
How an Imaginative Child Learning Software Startup Avoided Death by Retail Sabi Games, a startup building imaginative learning software for kids, is transitioning from desktop to mobile after facing near death by retail.
10 Essential Online Resources for Preparing Your Small Business Taxes While tax time can seem overwhelming for the time-pressed small business owner, there are many online tools and forums available to make the process a little easier and stress-free. Here are ten of our favorites.
Power to the People: 3 Tasty Crowdsourcing Case Studies We spoke with reps from three major brands — Ben & Jerry’s, Coca Cola and Dunkin’ Donuts — to find out more about their recent crowdsourcing campaigns.
3 Facebook Commerce Success Stories Here are three small businesses that have successfully integrated stores into their Facebook Pages, and what they’re learning about the process.
9 Dynamic Digital Resumes That Stand Out From the Crowd Pure text is boring. If you’ve got an artistic eye, distinguish yourself by adding charts, graphics, and a little creativity. These examples should serve up inspiration.
HOW TO: Deal With Negative Online Sentiment About Your Brand It’s important for any brand to learn how to manage negative comments and motivate its base of brand advocates.
8 Tips For Creating a Successful eBay Storefront Before you open an eBay storefront, consider these 8 tips.
HOW TO: Change Your Business Model From Paid to Freemium If you’re considering implementing a freemium model for your business, here are a few factors to weigh.
Why Online Marketers Should Not Track Children [OPINION] We accept a certain level of data collection from most websites and networks, but should we make exceptions when it comes to minors?
How 5 Companies Are Using the iPad to Increase Productivity Pro auto racers, an art gallery, a dog gym, a health care provider and a home renovations company have all found ways to use iPads to streamline their businesses.
Do you know about any great tools or resources that Car Dealers can use? Please share them with the ADM Professional Community in the comments section below...
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