oncert Saturday September 19th at the Sovereign Bank Arena in Trenton NJ. We are reaching out to area dealerships to participate in this event.
This throwback concert features club legends such as Salt-N-Pepa, Naughty By Nature, Coolio, Tone Loc, C&C Music Factory, 2 Live Crew, Rob Base, JJ Fad, Snap, and other artists appealing to more than 1.5 million 25-40 year-old music fans in the Philadelphia metro area.
AutoConversion would like to extend to dealerships an opportunity to participate in our ticket giveaway. We are offering a marketing kit that includes 25 general admission tickets plus 5 VIP tickets you can use to give out to customers, employees, family, and friends of your choice.
To help with the giveaway, we have prepared an ad on our blog that you can use on your blog, website, and/or in email promotions. The digital version includes the radio announcement that runs twice an hour on 96.5 FM until the day of the show. In the announcement, AutoConversion.net is recognized as a sponsor with the tag line “Philly’s Finest Cars”. When people visit the website they will see a selection of the latest models from various manufacturers with links to area dealerships participating in our programs.
As a participating dealer, your dealership would be listed in our directory where people are sent to for obtaining their free tickets. This means that people we are reaching out to that that win tickets could be directed to your dealership to pick up the tickets they have won. Thus not only will this promotion drive visitors to your website but also to your showroom.
To take advantage of this unique opportunity, please contact us today.…
e in my analysis." I work for MobileAppLoader; car dealers use our mobile apps to send Push Notifications. I've noticed a trend in the type of notifications they send: not just money-saving coupons but rather invitations to parties, concert ticket offerings, announcements of community events like blood drives, toy drives, fundraisers ... I think more and more businesses recognize the need to be more than "just that corner dealership;" they also want to be an active neighbor, a friend -- like you say.…
cide what to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.
At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT.
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.
If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook on marketing strategies and the ZMOT will help you understand this shift in the marketing landscape and show you the strategies it takes to win.…
Added by Manny Luna at 10:21am on October 15, 2011
y...time to go to the dealer....even in your examples, it is the price that is the focus to get attention.
The 4 E's are right on...but it is within the context of having something happening right now at the store...so consumers take action. The gal and the Nissan...as a consumer...I am buying a couch this pay period as I know the gal will be there in two weeks. My dealers want people to come in today...not in two weeks. Ads, no matter the genre, need to have the gusto to drive action today...be they soft sell or screamers! My bet is your dealers want to sell that consumer today not in the future. better get a firm that knows how to get this done locally.
I liked the "looking for a deal to beat" ad...but again, why do I need to take action today? if another Ford store convinced me something was going on this weekend (Big Truck Blowout for instance) Hey, I would go there first, right...and if the average buyer visits 1.8 dealers before buying, Metro Ford has lost out...as 1.8 is my parents who visit 10 stores and me who visits 1!…
digital marketing. The website for the dealership is a wordpress
blog. They don't focus much on branding or merchandising. They also do
not believe in turning inventory. I mentioned vAuto and they
completely hate it and the idea of it. They wanted me to go work for
them and be the BDC Director. They even offered me their other used car
store to be in charge of. I was thinking about the competitive
marketing place and how the dealers around are using tools like vAuto
which means that less calls and leads will be coming my way. I really
thought about their beliefs and my own beliefs. I thought about what
has made me successful in the past. I know radio never really worked
anywhere for me (unless a customer wanted to come in qualify for free
concert tickets LOL).
My question is, is it a smart decision to avoid a situation like that?
My main question is also, do you believe in spending most of your ad budget on radio?…
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