vide that valuable advantage.
Capgemini’s Cars Online report contains insight that can help vehicle manufacturers and dealers develop and execute more effective strategies in areas such as sales, marketing and advertising, aftersales service, Customer Relationship Management (CRM) and manufacturer/dealer collaboration.
Cars Online 07/08,Capgemini’s ninth annual automotive study, explores trends within the retail side of the automotive industry, focusing on consumer buying behavior, environmental issues, web usage, lead management and customer loyalty. In total, nearly 2,600 consumers were surveyed in five countries: China, France, Germany, the United Kingdom and the United States.
Online Buying – Untapped Opportunity?
This year’s study found that one in five consumers said they were likely to buy a vehicle over the Internet were this service fully available, having grown increasingly comfortable with buying online. This compares to only 2% in 2001; a tenfold increase over the period.
“Consumers are becoming increasingly knowledgeable about vehicles as web sophistication grows, often putting them one step ahead of dealerships and automotive companies,” said Nick Gill, Global Leader, Automotive Sector, Capgemini. “Though it’s difficult to predict exactly how the online channel will develop, there is clearly an untapped opportunity that merits closer investigation; companies seeking to capitalize on online sales should re-evaluate their channel strategy.”
Use of New Online Tools Grows
Cars Online shows that the Internet is at the top of the list of information sources for consumers when researching car purchases; 80% of those surveyed now use the web, but the way it is being used is changing. New online tools such as search engines, automotive blogs and web forums have become key information sources for vehicle buyers who are turning to user-generated websites to obtain a more objective view. Of web users questioned, 29% referred to consumer-to-consumer (C2C) sites when researching information, up from 21% a year ago; while 78% of respondents rely on search engines.
“Manufacturers must take a close look at these powerful new online tools,” said Gill. “Significant product and market intelligence can be gleaned from these channels and they should be given an increasing ratio of the marketing mix by automotive companies.”…
The idea is to have the total experience enabled by the large screen but the convenience of mobility. Laptops were the choice of every traveling business person. Notepads were a desperate choice at making them smaller. How much more convenient is the tablet that merges Smartphone apps with real web surfing?
Wearable computers, which I have talked about in previous postings, may change that. Google glasses are the most portable of any platform, and yet being close to the eye, may offer large screen experience with total convenience. Watch and learn compadres... ;-) Disclosure: I don't sell or have a financial interest in any of them. LOL!
Alex, 3rd world countries embraced smartphones early. This is economics. They could only aford one way to talk on the phone and surf the net. That includes China (3rd world emerging as 1st world). I speak from first-hand experience here. Asians prefer mobile for many reasons.
You may be right that what happens in Europe is not necessarily going to happen here. But what happens globally definitely affects what we do here. It affects the pocketbook of every technology company (and car company) on this earth. Apple is finding that out in their battle with Samsung, the leader in global sales of Smartphones.
showing the “social circle” on SERP if we logged into the Google account,though its just a beta version.
On social search Google displays contents,videos,images from your social circle.Suppose you are looking for good Chinese restaurants on Google,and one of your Facebook/twitter friend liked/tweets about any Chinese restaurants then Google will share that FB likes/Tweets on result page.
Now the question rise why Google becoming social?The simple thing is user like to get recommendation from his friend instead of robotic results, that is much more proven and reliable to go with . Today’s world social engagement is a major part on the web,finding a job to finding restaurants ..people likes the social engagements.Google, already integrated with all the major social networking databases(Twitter,Facebook etc) to show the social effects on search results.Even after Google panda update for any long term question Google is showing the Forum discussion threads on relevant topics,which is another big spot for social engagement(though few search result threads are too much back dated,which is horrible part of panda update).Google Reader all ready working as social channel.Take a look how Google social search works:
Google social search results will be much more popular in future for near future and people love to take on full version of social search.
nt spike in U.S. used car exports globally. Demand is also on the rise as economies in developing countries begin to strengthen.
In addition to supply and demand, certain countries that rely heavily on the U.S. export market are also relaxing their import requirements, further enabling the supply chain. The North American Free Trade Agreement (NAFTA), which currently restricts the age limit of cars imported into Mexico to 6 years of age and older, will relax the age requirement by two years every year until 2018, when the age restriction will be completely lifted and all US built cars may be imported to Mexico.
The top five markets for U.S. used vehicle exports are:
United Arab Emirates
China has also announced that it will relax some of its used car import requirements, but details have not yet been released. Similarly, countries across Africa are also relaxing import requirements, further enabling the fastest-growing U.S. export market.
While the U.S. used car export market has been traditionally dominated by a large number of smaller dealers, there has been a paradigm shift in the supply chain, bringing much larger dealership groups and global companies into the used car export realm. Due to the financial resources and capabilities of these large competitors, their ability to quickly capture market share will create new opportunities globally.
INTERNATIONAL BUYERS COMPETE FOR LATE-MODEL UNITSThe trend of international buyers’ sourcing inventory from US auctions faced some headwinds in 2016, driven primarily by currency fluctuations, changes in the auto import process for vehicles bound for Mexico, and softening economies in key international markets.
Still, international buyers played a key role in the used car segment as digital platforms connected buyers to desired inventory across great distances. Indeed, Manheim reported that it shipped vehicles to more than 170 countries.
Mexican importers continue to favor more affordable nonluxury units and often compete with domestic buyers, leading to increased bidding activity. Buyers from the Middle East and Europe continue to favor late model vehicles, particularly those from luxury manufacturers. The demand from China slowed down in 2016, reflecting a continued cooling-off of the Chinese economy.
Along with all of the used car supply chain enablers comes a host of challenges. Many countries around the world are paying closer attention to the environment and making strides in becoming “greener.” As a result, increasing restrictions on import requirements, namely the sizes of engines and emissions, are limiting the supply chain. Many countries have placed higher tariffs on large-engine vehicles, making it more costly to import muscle cars and large SUVs while reducing, or in some cases eliminating, tariffs on hybrid vehicles, 4-cylinder, or 1.8-liter engines.
Another changing dynamic that is also enabling the export supply chain is the increasing confidence of the foreign-based buyer on the Internet. International dealers are relying more heavily on Web platforms to buy used cars from the U.S. and other markets globally. They are becoming much more comfortable and trusting online condition reports, car history reports, and grading of vehicles to make their purchasing decisions.
What this also means is that accessibility to data, analytics, comparative pricing, and intelligence has also become prominent. Foreign-based dealers are just as resourceful and educated about all aspects of the supply chain as domestic-based exporters. (The Chart at the top of this page shows Used Car Exports from Auctions)
With all of these factors going on, and the number of used vehicles exported from the US continually rising... Do exports affect used car prices for vehicles sold domestically?
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