he manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to the product being sold, translating the instructions over to the automotive space.... that's not so easy. However, the more I think about this the more I believe that we may not have an option, read the statements below to see if you disagree with me-
"As a dealer I feel that I need to stand out in the eyes of my potential customers"
(I think we all agree with that)
"As a buyer I feel that I need to compare the offer's from many dealers"
(Again I think we agree)
"As a dealer I need my customer to shop at my competition to allow me to stand out"
(Who agrees with this?)
The connection between the buyer and the seller is generally controlled by the buyer. In the realm of internet sales I would argue that the buyer is in near complete control. Providing a quote to the buyer only becomes relevant when the buyer has independent confirmation of the validity of the quote i.e. they have received the same information from your competitor(s).
Which dealers are pushing their internet prospect to comparison shop other like brand dealerships?
Are any dealerships utilizing same brand/model comparative sales technology?
If so what are you using?…
d one bad experience. Dealers are in a time warp. Every dealer we speak with has the same basic complaints. Financing is tough. The rules have changed. Banks are tight and credit scores are lower than ever. Independent dealers have even bigger challenges. Lenders are leaving their markets faster than ever. Every dealer knows this. Yet, once they get a deal, they think it's 2005. Lenders are slower, tighter and more restrictive than ever. Deals with $500 down on 100K mile 10 year old cars with 590 credit scores are not getting financed. And if they can get approved it will be at a deep discount and it probably took a full day to get an answer. Yet, even when you tell the dealer what to expect, they call 15 minutes after the app is in looking for an answer. Worse, they ignore the lender guidelines that are sent to them from every lender they get. A dealer just sent a deal into the company with a 740 credit score good money down and solid income. They chose a lender that had one restriction. Their cap was 85,000 miles and 8 model years on vehicles financed. Now the dealer is mad because the lender won't look at the app. Reason, 9 year old car with 102,000 miles. Attention dealers. THE DAYS OF SENDING APPS JUST TO SEE IF YOU CAN SLIP ONE THROUGH ARE OVER! For independent dealers it's even worse. Spot deliveries are history. You need to prep your customers. No wait, I take that back. You need to prep yourselves. The customers are not in a rush. You are. Then when funding is delayed because you can't get the buyer back into the store with "stips" you forgot to wait for, you blame everyone but yourselves. Here is the good news. There are lenders. They are approving deals. They will sign independents. And they will allow you to sell products. We have plenty of them. But, they have rules. Unlike the glory days gone by, they stict strictly to these rules. If you follow them, you have a chance to add significant deliveries each and every month. Choose to send in bad apps, according to their guidelines, you will not get anything approved. That's okay. Just remember, that's your fault. If you are willing to change with the market, you will grow. If not, only sell to cash customers. Otherwise, you'll just get frustrated adn lose more money. But, if you will actually read the guidelines, learn the system and understand how important it is to follow the lenders' rules, you will find business is getting better all the time. And, for those who think I am exagerating, Dealer # 500 came in last night. We had sent an email blast to all the dealers to announce a training program to learn about the lenders, the online finance system, and how to structure profitable deals. With a current approval rate of 46%, there are some deals to be made. Email blast out, training is today, 2 dealers responded. The rest are complaining.
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