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AutoMax Recruiting & Training


AutoMax Recruiting & Training

"Committed,Well Trained Salespeople With No Bad Habits" Over 11,000 recruiting campaigns,over 100,000 people trained in 14 years. Come share your experiences with recruiting salespeople,good or not so good. All are welcome

Location: Mays Landing NJ
Members: 27
Latest ADM Activity: Aug 7, 2015

Automotive Marketing Discussion Forum

Your BDC Department – Managing Expectations Using The 4×4 Method Of Accountability

Started by JoAnna. Last reply by Craig Lockerd Aug 23, 2012. 1 Reply

Just like in sales it’s important that you set goals, but even more importantly that you ensure the goals are being met in the BDC. The BDC, or the business development center, can be a huge profit…Continue

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Comment by Craig Lockerd on December 27, 2011 at 7:21pm

Automobile Trainers/Vendors...Question for all of you: How often while at a dealership doing what you do are you asked a question concerning hiring salespeople,staffing their BDC or internet dept? The question you get asked could be as straight forward as I need more or better salespeople,where and how do I get them or as vague as I don't have the right people to achieve what I need to achieve to sell more cars and make more gross...."If I just had a couple more "studs" I'd be set.How often are you asked about other positions as well...from Porters to Presidents?

Comment by Craig Lockerd on November 11, 2010 at 7:58am
God Bless Our Veterans

Comment by Craig Lockerd on August 2, 2010 at 12:02pm
Hello "Boys and Girls" havent posted here lately....My Bad.
Soo do you all think about the "Poll" and it's results that was on dealerELITE?

Comment by Craig Lockerd on April 28, 2010 at 10:20am
AutoMax is the country’s largest recruiter and trainer of inexperienced salespeople for the automobile industry. That’s just a fact! We have held over 10,000 recruiting/training campaigns and helped develop over 85,000 people over the last 12 years. What you are about to read may puzzle you a bit but I feel it is well worth your time.

The last couple of years have been “interesting”, to say the least. All of us have had to make some pretty dramatic changes to survive/thrive during these times. Survival has meant letting good people go, and cutting almost everything we felt wasn’t profit producing, and some that probably WERE! We had to look at every single facet of our business and that, of course, for most of us was probably way overdue.

Thriving during this period of time for many has meant indentifying what we are willing to do that our competition is not willing to do and to take massive action to eliminate some competition.

Same is lame…..

Lately, the news has been mostly good. Things are turning. Car and truck sales are increasing. Floor traffic is up. Dealers now need more salespeople.

STOP THE MADNESS! How many times are we going to do the same thing we have always done? Sales increase, we run an ad, traffic is up, we run an ad, a couple salespeople leave, we run an ad…we react, react and react some more.

You recruit salespeople yourself and go through that pain and agony, or you choose to use a “vendor” like AutoMax. Either way, as dealers, it’s the same reaction to a situation rather than a solution to a problem, or even better, taking advantage of an opportunity.

The opportunity is this: outstanding talent is available provided you handle the recruitment, hiring and initial training of those people properly and professionally. Don’t get me wrong, AutoMax can continue doing what we have always done. When you need us we set it up, handle everything and fill that current need.

BUT…..what if we changed how we look at recruiting and initially training salespeople? What if we looked at recruiting like we have had all other aspects of our businesses? LET’S BE PROACTIVE….create a consistent plan, with a predetermined outcome or goal in mind, rather than a knee-jerk reaction to current economic conditions regardless of what they are.

Example: How many vehicles were you selling 2-3 years ago?
How many people did you have then?
How much time did you spend training, coaching, and mentoring those new people?

If you were doing 100 then with 12 people, do you truly expect to do 100 again with 7?
The answer of course is no, so that means you need at least 5 new people, so you call us. We do what we do and get a bunch of people there, interview them, recruit them, train them and push you to hire the 5 or 6 you need.

STOP RIGHT THERE! Mistakes are made that way….and pretty soon you look around and a few months later you have like 2 left and say “it didn’t work”. Well right you are.

Let’s have a plan, a goal that we can help you with. Take your time, let’s plan ahead. Do 3 campaigns a year to not only fill the “holes” to get you back to where you were, but let’s grow, and take advantage of what we have in front of us. Take a few less and really hire the right ones. Let’s train them properly up front and perhaps grow to a sales force in this example of 14-16 and sell 125-135 and do what your competition isn’t willing or able to do!

Look, we will take your money and when you call on a Thursday we will be there the following Monday and get it done. But now is the time to finally do it right. Slow down; let’s really communicate so we both know what your long term goals for your store are and how AutoMax can help get you there.

Comment by Craig Lockerd on April 14, 2010 at 9:47am

Comment by Craig Lockerd on April 14, 2010 at 9:46am

Comment by Craig Lockerd on April 12, 2010 at 12:26pm
Interested? First do your "Due Diligence" check us out,what we do,get a feel for who we are and what these positions are all about.
This is NOT a job!
Independent Contractor, 35-42 weeks a year, Legit Income 65k-115k ,"Regional Travel" Refunable {based on performance} Committment Fee
If this hasn't scared you off,email resume to
Tell somebody, please.....Thanks!

Comment by Craig Lockerd on April 7, 2010 at 7:56am
AutoMax Asks: Who is going to make that ONE extra call, that ONE extra email sent, that ONE little thing that will seperate yuou from everybody else?
We could all be just this close {holding thumb and index finger very close} to getting what we want and is available!
Comment by Tobias Sedillos on April 2, 2010 at 10:05am
Craig, thank you for this.

It was only Friday,they didn't know Sunday was a comin'

Comment by Craig Lockerd on April 2, 2010 at 8:32am
It was only Friday,they didn't know Sunday was a comin....

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