Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Online Video Content Marketing: News, tips and guidelines for video marketers.and all things related to marketing your online video content.
Latest ADM Activity: Apr 27, 2014
Davie Fl 2014 Hyundai Genesis VS 2014 Honda Accord Coupe Miami Lakes Fl
Automakers are clamoring to snag entry-level buyers, but make no mistake — these consumers are far from being low-hanging fruit.
It's a lesson hard learned by Honda this year after members of the media ridiculed what was, by most statues, a very good car. It wasn't so much that Honda struck out with its fifth-generation 2013 Honda Accord Coupe as it was that other brands like the 2014 Hyundai Genesis Coupe were swinging for the fences.
So here it is, a shootout between the old stalwart and new-school compact coupes that lit the market afire in 2014.
Check out "The 2014 Hyundai Genesis Houston TX Hyundai 290 Dealer Reviews"
At 23:30 in the Video a study they are doing with Chrysler Video Campaigns prove that the consumers that watch videos buy more cars as a result! 1
Zeck Ford has the Best Video Library then any dealer I've ever Seen!
Here is one of their core reasons why!
They're selling cars and breaking records every month!
What is Video Marketing?
New technology is constantly changing how small businesses market their companies and their products. The internet is certainly one of the largest catalysts for such change. This can be especially true with internet video sites and internet video technology. Videos have become one of the most used media outlets on the web.
People like to watch videos. They are short. They are entertaining and they get a point across in a short period of time. They eliminate the need for reading and most online viewers find videos to be a more exciting and intriguing way to learn specific information. All of these factors fit into the concept of video marketing.
Video marketing, as is defined in the online world, is marketing a business’s products, services or company details through the use of video. This form of video can be seen in many internet mediums, including social media networks, video sharing websites and other types of websites. The goal of any video marketing campaign is to use a video to explain to potential customers the value of a company and their products and services.
Video marketing campaigns are similar to other types of marketing strategies like e-mail advertising, search engine optimization strategies and article marketing, but video marketing relies on video more than text. In today’s online world, video is quickly changing how people view their surroundings and how marketers can reach people in an engaging manner. To put it shortly, video marketing in the wave of the future and should be an important part of any small business’s marketing strategy.
These days more and more brands are hopping on the video marketing bandwagon, and a new infographic from BuboBox reveals five reasons why these brands are doing the right thing. With video marketing, BuboBox purports, “people get more engaged, spend more time on your site consuming product information and eventually conversion rate will increase.”
The infographic, called ‘Inside Video Marketing: Social Proof By The Numbers // Part 2’ (Part 1 was released earlier this month), focuses on five points that stress why video marketing is important:
- Users are more engaged with content shared by friends, and videos are heavily shared
- Consumers that watch a video are more likely to purchase an offering than they are if no video is present
- Over 81% of users turn to word-of-mouth when making product decisions and video provides more earned, word-of-mouth attention
- Social video campaigns are booming – they generated 2.7 billion views in 2010, up from 820 million in 2009
- Video empowers viewers to share – if the content is good, they feel compelled to share it
Check out the full infographic below to find out more and let us know what you think! Is you brand using online video as part of your marketing strategy yet?
This group does not have any discussions yet.