Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Information

Twitter Members

This group is for ADM members that are using Twitter to connect and learn from each other. How are you using Twitter to sell more or learn more?

Website: http://www.twitter.com
Members: 99
Latest ADM Activity: May 31, 2013

@ADMcommunity Twitter Faves Widget (Get Yours Today!)


@ADMcommunity Twitter RSS Feed

Loading… Loading feed

Comment Wall

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Comment by Justin Duff on March 24, 2009 at 12:35pm
Here's a real comprehensive site that has a bunch of twitter tips.
http://www.twitip.com/

It can be very overwhelming at first but make sure you simply follow the people that you are most interested in. If someone follows you and you don't know who or what they are, don't follow them back. Keep your list clean and organized, but mostly relevant.

@justinduff
Comment by Eric Miltsch on March 24, 2009 at 11:19am
You username now gets indexed as well.

So, if you want to easily create another organic listing for your brand/dealership - use your dealership's name for the username.

IE: a google search for auctiondirect shows our twitter profile in the 3rd spot.

Don't get too excited about being linked from twitter - all links are 'nofollow' - so no add'l SEO benefit.
Comment by Patrick Workman on March 24, 2009 at 9:22am
Ryan - Fire away with any and all information to help everyone out. Your 'how-to blog' videos are great resources for anyone looking to get started in that arena.

Twitter has been around for 3 years, but is still in it's infant stages and we all have lots to learn.
Comment by Patrick Workman on March 24, 2009 at 9:16am
Jeff - Thanks for the nomination...I think. ;-)

Signing up for Twitter is a simple 4 step process:

1. Go to https://twitter.com/signup
2. Fill out your information
3. Pick a name
4. Start Tweeting!

Below are some points to help you make the most out of Twitter when you are starting out.

- Choose a good name - make it relevant to your business. For example, for me I am @patrickworkman. We also have a business account @dealerdotcom. Ford's Social Media Guru uses his name @ScottMonty in order to manage Ford's name and reputation through Twitter. In my opinion, I follow people over brands, but everyone is different.

- Make your name short, you want people to retweet you (which is when people forward your message onto their followers), and as they only have 140 characters to write their tweet in, you won't get retweeted much if your name is 20 characters! This is an issue I've ran into by using a a longer name.

- Set up your profile properly. When people want to know more about your business, this is where they will look, so make sure what you do and your website address is there.

- Find some people to follow who interest you, or are relevant to your business, other Twitterers will often look and see who people are following

- Promote your Twitter name in your email signature, business cards and on your website

I hope this helps. Anyone else have any Twitter pointers for the group?
Comment by Rob Fontano on March 24, 2009 at 8:37am
Thanks everyone. I knew I would get good information quickly here. Ryan you are on the money as usual. Let the Innovating begin.
Comment by Ryan Gerardi on March 24, 2009 at 8:15am
There is a video on BlogPro Automotive that shows how to start following someone on Twitter so once you are set up this video tutorial would then apply.

I'd be happy to do a video showing how to set up a Twitter account but wouldn't want to steal Patrick's fire. However, Rob's question was not particularly about how to set it up technically, rather strategically from a branding perspective.

Rob in regards to your question, there are several ways to approach Twitter. There is no one way or right way. You could start a Twitter account for the dealership and then find ways to make it work for the dealership. Alternatively you could start a Twitter account for yourself and find ways to make it useful for you professionally.

I expect that the more mainstream Twitter becomes, the more creative business will need to be in how they utilize it. It's not just about numbers. It's about quality and utility.
Comment by Eric Miltsch on March 24, 2009 at 8:01am
Rob,

twitter search is nice way to monitor what's being said about your dealerrship; use tweetbeep as well - think google alerts, but just for twitter.
Comment by Jeff Kershner on March 24, 2009 at 7:45am
Patrick, I nominate you to write a post on "How to set up a Twitter account".

As for monitoring what people are saying about your company on Twitter, here is one way of getting it done.

1. Go to http://search.twitter.com/
2. Search for your company or name "dealerrefresh"
3. Subscribe to the results via RSS into your reader

Viola - You can monitor what others are saying about you and/or your company.

Side note: Twitter give your the option to tweet these results - Searched Twitter for "dealerrefresh": http://tinyurl.com/df66c2
Comment by Rob Fontano on March 24, 2009 at 7:32am
O.k. I understand Twitter and can see how it can help staying connected to communities. So here is the question. After reading "What Would Google Do?" by Jeff Jarvis. (very good by the way) I read where major companies are following themselves on twitter to gauge public opinion of them. I can see that setting up an account on twitter and staying in touch with our community can be beneficial, (the question is coming) How should the account be set up?

Should we set it up like a blog for instance "John Marazi Nissan" on twitter?
Would we let our customers know it's there by linking to our web site or blog?
Would we twitter specials or sales events?
Any advice would be welcome.
Comment by Christina Swidrak on March 24, 2009 at 5:29am
FB is the new MySpace for older people! lol I’m just getting into twitter and have been on LinkedIn. Finding that devotion to updating these is tedious and time consuming. But it's fun!
 

Members (97)

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service