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This group is for ADM members that are using Twitter to connect and learn from each other. How are you using Twitter to sell more or learn more?

Members: 99
Latest ADM Activity: May 31, 2013

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Comment by Rob Fontano on March 24, 2009 at 8:37am
Thanks everyone. I knew I would get good information quickly here. Ryan you are on the money as usual. Let the Innovating begin.
Comment by Ryan Gerardi on March 24, 2009 at 8:15am
There is a video on BlogPro Automotive that shows how to start following someone on Twitter so once you are set up this video tutorial would then apply.

I'd be happy to do a video showing how to set up a Twitter account but wouldn't want to steal Patrick's fire. However, Rob's question was not particularly about how to set it up technically, rather strategically from a branding perspective.

Rob in regards to your question, there are several ways to approach Twitter. There is no one way or right way. You could start a Twitter account for the dealership and then find ways to make it work for the dealership. Alternatively you could start a Twitter account for yourself and find ways to make it useful for you professionally.

I expect that the more mainstream Twitter becomes, the more creative business will need to be in how they utilize it. It's not just about numbers. It's about quality and utility.
Comment by Eric Miltsch on March 24, 2009 at 8:01am

twitter search is nice way to monitor what's being said about your dealerrship; use tweetbeep as well - think google alerts, but just for twitter.
Comment by Jeff Kershner on March 24, 2009 at 7:45am
Patrick, I nominate you to write a post on "How to set up a Twitter account".

As for monitoring what people are saying about your company on Twitter, here is one way of getting it done.

1. Go to
2. Search for your company or name "dealerrefresh"
3. Subscribe to the results via RSS into your reader

Viola - You can monitor what others are saying about you and/or your company.

Side note: Twitter give your the option to tweet these results - Searched Twitter for "dealerrefresh":
Comment by Rob Fontano on March 24, 2009 at 7:32am
O.k. I understand Twitter and can see how it can help staying connected to communities. So here is the question. After reading "What Would Google Do?" by Jeff Jarvis. (very good by the way) I read where major companies are following themselves on twitter to gauge public opinion of them. I can see that setting up an account on twitter and staying in touch with our community can be beneficial, (the question is coming) How should the account be set up?

Should we set it up like a blog for instance "John Marazi Nissan" on twitter?
Would we let our customers know it's there by linking to our web site or blog?
Would we twitter specials or sales events?
Any advice would be welcome.
Comment by Christina Swidrak on March 24, 2009 at 5:29am
FB is the new MySpace for older people! lol I’m just getting into twitter and have been on LinkedIn. Finding that devotion to updating these is tedious and time consuming. But it's fun!
Comment by Eric Miltsch on March 23, 2009 at 7:17pm
My thoughts are similar to Patrick's about FB...a little more tongue-in-cheek:

FB is for the people you'd like to forget; twitter is for people you'd like to meet.
Comment by Chris Hanson on March 23, 2009 at 7:13pm
I just started using Twitter:
Comment by Ryan Gerardi on March 23, 2009 at 6:52pm
Hi Guys. Some familiar faces here. Patrick thanks for the invite.

The Twitter line for AutoConversion is @autoconversion.

We use Twitter strictly for updating our members. It's like a time line for us where our members can check the Twitter line every once in a while to cherry-pick information relevant to them. The intention is to cut back on the need for email.
Comment by Patrick Workman on March 23, 2009 at 6:44pm
I've tried the Facebook/Twitter app, but have found myself using the networks for two different purposes. For me:

Facebook = Family and Friends
LinkedIn and Twitter = Professional relationships

I find combing social networks can make the volume too loud by creating unnecessary noise. Anyone else separating these social channels?


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