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This group is for ADM members that are using Twitter to connect and learn from each other. How are you using Twitter to sell more or learn more?

Website: http://www.twitter.com
Members: 99
Latest ADM Activity: May 31, 2013

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Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Comment by Ralph Paglia on November 15, 2009 at 2:13am
BE ON ALERT FOR YOUR TWITTER ACCOUNT BEING HIJACKED - CHANGE PASSWORDS ASAP TO ENSURE YOU REMAIN PROBLEM FREE
Message below was sent to my by Chris Ferris:
"Ralph, this is just a heads up. My twitter account (@ferriscc) has been hacked. Ditto for Bobby Malatia and Craig Lockerd. Bogus DMs are being sent from all three accounts, and I am willing to bet that others in our ADM automotive community may be affected too. I have advised Bobby and Craig via e-mail message to check their twitter accounts and to change their PWs immediately.

I am now following @spam on twitter to keep up to date on such phishing / hacking problems. You may want to check @spam and then consider sending a blast message to all ADM members to warn them. I did not realize how fast this phishing / hacking could spread until Chris Hanson texted me this morning and told me that he was sure that my twitter account had been hacked, based on his receipt of bogus DMs from me. Of course, I never sent them. Thank God we all stick together! :-)

Best regards,

Chris Ferris
Nashua NH"
Comment by Ralph Paglia on November 6, 2009 at 3:40am
No questions are moot! Anytime you involve people and rely on people, there is less science and more art to the aspect of managing that thing... In this case, Social Media Marketing is heavily dependent on people. I have implemented so may variations to date that thinking about it makes my head hurt! However, every time we have seen the most benefits received by the dealership, there is always some aspect of more that a few dealership employees becoming highly engaged participants.

I have not yet seen a dealership social marketing strategy that paid off yet where employees were not highly involved. People are people, and strange as it may sound, the people that work in dealerships usually reflect the local community.

Think about the ways that dealership's get involved with their offline communities, the charities they support, fund raisers, baseball teams, softball, hockey, etc. Now think about the same principles of engagement applied to online communities.

Check out the Blog section at AnciraCommunity.com and you will soon see what I mean...
Comment by Sebastian James on November 6, 2009 at 3:20am
Trust me, I get the difference between platform and content. When I said "everything you need" I meant tools like member email, embedding video and audio, pictures, widgets, etc. I've set up 2 Ning sites for clients (populated with initial content, etc). One is using it well and the other not using it at all.

With regards to Phil Long, what I wasn't aware of were the instructions to have employees join and populate the site. Which brings up a question. Is there an advantage or a disadvantage to separating customer content from what employees post? I don't mean that negatively. Employee content can just as easily talk about things pertinent to the customer as it can talk about news and errata about their personal lives.

But at the same time, couldn't a lot of employee content on a social page leave it with the feel of an internal employee newsletter? Is that construed by customers as good or bad?

Perhaps you've tested this, and my question is moot.
Comment by Ralph Paglia on November 5, 2009 at 11:41pm
@Sebastian - I agree with your comments regarding Phil Long, but am not sure you understand the difference between a social community platform and the content that populates it. Ning expressly does not get into the business of providing content. What their mission is focused on is providing tools to various types of people so they can easily create their own content. Like ADM, any dealer who creates a community site must then execute a plan to keep the content coming and ensure it is posted in a manner that is attractive and likely to create dialog... The dealership community at www.AnciraCommunity.com has achieved that in less than 60 days because they internalized the mission and executed. Based on what I have seen happen since I left the Phil Long Group, which is absolutely nothing, not s stitch of follow-up on the very clear instructions that we generated over a two day visit, I doubt they are ready for something like this... On the other hand, right up the road we see Automotive Avenues doing well and to the South we have the Ancira Auto Group just rolling along like a "gang of car guys". With Social Marketing and Reputation Management, it is all about the coordination of small amounts of time and effort by as many people as possible that work at a dealership... We told Ancira to get employees to join the community, and they promptly signed up over 200 of them. We gave the same instructions to Phil Long's management and with twice the number of employees they have signed up ZERO! Even the people we spent two days with have not done what they agreed to do, sign up for their own profiles.

This is just like everything else many of us have done with dealerships and the Internet, there will be good dealers that execute their plan, and then there will be those dealers who can't even come up with a plan, never mind execute it!
Comment by Sebastian James on November 1, 2009 at 5:47am
It will be interesting to see how Phil's Ning site fulfills his social needs. Ning sites are interesting in that they immediately offer everything you need for a social site. But it's in how it's used. I didn't see a place to review inventory, find out more about service & repair, testimonials, long term follow-ups, and other things that could become more compelling content-wise.
Comment by Ralph Paglia on October 31, 2009 at 6:58pm
Follow the Phil Long Auto Group's Social Marketing Activities on Twitter:

By TwitterIcon.com
Comment by Eric Miltsch on September 21, 2009 at 9:31pm
Matt,

Twitter def. has that obstacle to contend with - hopefully the powers that be will take control of the problem and deal with it swiftly. The key is managing who you're following, how you monitor the content you want to see and simply monitoring your screen time to ensure productivity.

The ability to merge your social media content from one source is a long-standing desired featured and is quickly becoming a reality. Smart move in doing so w/your page.

Another good addition to anyone's Fan Page is the Networked Blogs Application to help publish your blog content to your FP as well...

This has been an efficient way to pass along content to our FP.
Comment by Matt Watson on September 21, 2009 at 8:42pm
I think I'm starting to fall off the Twitter bandwagon. I think Facebook is soooo much more useful. Twitter seems to be mostly spam and following games.

I would recommend setting up a Facebook page like ours and you can make it automatically update Twitter. Facebook launched a new feature for that a week ago or so. So Twitter is on auto-pilot to mirror your facebook page.

http://www.facebook.com/VinSolutions

http://twitter.com/VinSolutions
Comment by Bruce Gibson on September 21, 2009 at 8:27pm
working on creating a twitter page full of useful automotive internet related information. please help by following me!
@sparksales
Comment by Gary May on August 6, 2009 at 8:43am
Patrick, you are doing a great service and have provided a terrific funnel of info. Everyone should hop onto this and make suggestions to you as to improving feeds, participating in discussions, etc. We could start a #cardealer chat group or something like #carchat is already doing, just for dealers. Just a thought.

As Twitter updates functionality, hopefully we can scan by "new followers/following since XX/XX" and other similar features so everyone can just see the latest additions, etc. It's a lot to go through 600+ via Twitter.com!

Again, great job. You deserve props for spearheading this...

Gary May
IM@CS
@imacsweb on Twitter
 

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