Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Information

TrueCar

This group is for content and discussions related to the use of the TrueCar automotive sales and lead generation system.

Website: http://www.TrueCar.com
Location: Santa Monica, CA
Members: 91
Latest ADM Activity: Jan 16

Automotive Marketing Discussion Forum

This group does not have any discussions yet.

TrueCar Blog RSS Feed

Loading… Loading feed

Comment Wall

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Comment by Ralph Paglia on December 17, 2011 at 6:23pm

Larry BrucePermalink Reply by Larry Bruce 4 hours agoDelete

Mr. Painter my statements & questions to you:

  1. A fair price is one the customer accepts based on their own parameters not oneS you artificially create with the TureCar Curve…PERIOD!
  2. Zag / TrueCar is a pass through middle man, your company is the very company the internet eventually eliminates. All you and TrueCar are effectively doing is creating a point for the dealer & the customer to argue about (The TrueCar price) It’s not your inventory and not your place to price it. Mr. Painter when you start paying for the dealers overhead you can start pricing the car until then GET OUT OF OUR BUSINESS. If you want to be a marketer great! YOUR JOB, bring a customer to a dealer. THE DEALERS JOB, sell the car.
  3. Mr. Painter & State Attorney Generals where is TureCar’s Responsibility in advertising a price? Where are their disclaimers for incentives etc?
  4. Mr. Painter DOES EVERY DEALER ALLOW Zag / TrueCar into their DMS? I think we all know the answer to that question.
  5. Mr. Painter You say you don't use the dealers DMS data but you buy data from DMS companies, here’s a shocker for you… IT’S NOT THEIR DATA TO SELL!
  6. Mr. Painter it might also shock you to realize that the data given to finance companies and insurance agencies (if Zag / TrueCar really is?) isn't their data to sell either and potentially is a violation of GLB (Gramm, Leach, Bililey Act) and has potential liability for the dealer.  
  7. Mr. Painter is Zag / TrueCar willing to take a feed from the dealership that only includes what you need to bill (Name, Address, phone, email address)? I think not, but I would love to hear the answer on that one.
  8. Mr. Painter who holds Zag / TrueCar accountable, and for what?
  9. Mr. Painter if you are getting paid on the sale how can you say you are objective? That’s non-sense.
  10. Mr. Painter you say your vast data and research shows that price is not what drives a customer to buy convenience and selection are big decision makers, GREAT! Get rid of the TrueCar Curve and let the dealers post the price. As I said earlier it’s not your inventory to price to begin with.

Dealers at the end of the day it is up to us to protect our data from thieves like TrueCar. That is a harsh statement I know, but I have had it with TrueCar trying to justify this process its BS.

NO MATTER WHERE THE DATA CAME FROM IT ORGINATED AT THE DEALERSHIP IF THE CUSTOMER WANTS TO DISCLOSE THAT DATA…FINE, BUT YOU DON’T GET TO BUY IT FROM DMS COMPANIES, INSUREANCE COMPANIES, DATA AGGORGATORS OR ANYONE ELSE IT IS NOT THEIR DATA TO SELL PERIOD. 

 

Members (90)

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service