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Targeted Marketing

A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.

Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:

  • Contextual Relevancy Triggered Placement of Display Ads on Websites
  • Keyword Search Activity by Consumers
  • Geographic Location of Online Consumers
  • Behavioral Targeting Based on Previous Sites Visited
  • Retargeting Dealer Website Visitors
  • Direct Mail Drives Traffic to PURL's which Tag Consumers w/Tracking Code
  • Email that Embeds Ad Triggering Code in Consumer's Browser
  • Demographics of Website Visitors
  • Consumer Opt In Mechanisms

Website: http://www.DeliverMagazine.com
Location: Washington, DC
Members: 131
Latest ADM Activity: Mar 9, 2013

Automotive Marketing Discussion Forum

USPS® Tools

Started by Ralph Paglia Jun 14, 2011. 0 Replies

USPS® ToolsThey're so good we couldn't keep them to ourselves. Check out some of our favorite online marketing tools.Green Ideas for MailersEvaluate the environmental impact of your marketing process…Continue

Tags: Tools, USPS®

Make Your Social Net Work

Started by Ralph Paglia Jun 14, 2011. 0 Replies

Make Your Social Net Work It’s the new conventional wisdom — your direct mail pieces should point customers to your branded website and social media account. But Debra Ellis of Wilson & Ellis…Continue

Tags: Work, Net, Social, Your, Make

Latest Targeted Marketing Magazine Articles

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Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Comment by Ralph Paglia on March 9, 2013 at 7:24pm

Visit and join this LinkedIn sub-group on Targeting Strategies and Tactics: http://www.linkedin.com/groups?gid=4895919

Comment by Ernie Kasprowicz on December 30, 2011 at 10:42am

Automobile Trainers/Vendors...Again, a Question for all of you: How often while at a dealership doing what you do are you asked a question concerning hiring salespeople, staffing their BDC or internet dept? The question you get asked could be as straight forward as I need more or better salespeople, where and how do I get them or as vague as I don't have the right people to achieve what I need to achieve to sell more cars and make more gross...."If I just had a couple more "studs", I'd be set.  How often are you asked about other positions as well...from Porters to Presidents?

Comment by Jane Schuster on December 28, 2011 at 1:19pm
Automobile Trainers/Vendors...Question for all of you: How often while at a dealership doing what you do are you asked a question concerning hiring salespeople,staffing their BDC or internet dept? The question you get asked could be as straight forward as I need more or better salespeople,where and how do I get them or as vague as I don't have the right people to achieve what I need to achieve to sell more cars and make more gross...."If I just had a couple more "studs" I'd be set.How often are you asked about other positions as well...from Porters to Presidents?
Comment by Ernie Kasprowicz on December 28, 2011 at 11:35am

Automobile Trainers/Vendors...Question for all of you: How often while at a dealership doing what you do are you asked a question concerning hiring salespeople,staffing their BDC or internet dept? The question you get asked could be as straight forward as I need more or better salespeople,where and how do I get them or as vague as I don't have the right people to achieve what I need to achieve to sell more cars and make more gross...."If I just had a couple more "studs" I'd be set.How often are you asked about other positions as well...from Porters to Presidents?

Comment by Bill Goodfriend on June 4, 2011 at 8:02pm
Hi everyone, I hope all is well. Thanks for inviting me to join the group. In all honesty I haven't been real thorough with my social media lately as I have become ultra busy. However, I would still like to network and market like anyone else. As my clientelle as well as family grows, my attention has been increasing towards those that need the most immediate attention. So...I may not reply or contribute in the most expeditious manner, but I am in the game, to play & to win. Many thanks in advance for your understanding & have a wonderful weekend!
Comment by Jason Lewis on June 1, 2011 at 7:45am
NADA reports that the average dealer today has a 6% chance to resell a customer.  Dealers using an email and direct mail targeted to the right customer with the right message at the right time can create more leads with the people that have already done business with you.
Comment by Michael on April 29, 2011 at 6:49pm
Almost common sense Stan, but right on.
Comment by Stan Bradbury on April 7, 2011 at 10:19am

Why just email and direct mail?  Direct mail is declining every year and email lost 6% of users and 9% of time spent in 2010 (comScore Media Metrix, January 2011).

Every car buyer has a mobile device and can receive a text message.  Nearly 75% text message regularly - over 200 Million consumers, far more than use email and more than regularly have Internet access.  Capturing a mobile phone number is like getting their social security number - it may never change the rest of their lives (unlike email addresses) and getting permission to text with them guarantees instant, 98% visible, two-way communications.

 

Members (131)

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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