Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.
Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:
Make Your Social Net Work It’s the new conventional wisdom — your direct mail pieces should point customers to your branded website and social media account. But Debra Ellis of Wilson & Ellis…Continue