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“Search Engine Optimization” is the most widely speaking method/marketing tool on today’s digital marketing arena!I got several questions on this topic or controversy that SEO is a pure Science or its advanced Marketing methodology!Being a techie I started this profession and adopted it as a pure science but gradually I found, its having a different and interesting compositions!
SEO=Search Engine Optimization,is a method by which you can enhance your website’s visibility through search engine’s by organic listing. So when you are doing search engine optimization you should aware about search engine algorithm.According to wikipedia , search algorithm is “In computer science, a search algorithm, broadly speaking, is an algorithm for finding an item with specified properties among a collection of items. The items may be stored individually as records in a database; or may be elements of a search space defined by a mathematical formula or procedure, such as the roots of an equation with integer variables; or a combination of the two, such as the Hamiltonian circuits of a graph.“So when we look into search engine algorithm it’s pure programing language(c,c++ and other advanced version) generated for the search engine robot and basically works based on the various ranking factor’s/signals.Ranking Factor’s are the key determinant for any search result’s and a website’s performance.Now have a look at Google’s working architecture, published on Standford University research paper titled “The Anatomy of a Large-Scale Hypertextual” :
Google’s ranking factor’s are always being changed according to the searcher’s demand and requirement.Search engine ranking based on lot of factor’s which is basically on page score’s and off page score’s(back linking or link popularity).When you are enlighted about on-page, you have to focus your visitor’s and web crawler’s both.For crawler’s you have to focus with on page tag’s and code’s but for the visitor’s you have to be very much creative,in terms of content,navigation,design,information,color combination which eventually enhance the visitor’s trust!So if your web page have high level end user satisfaction you will be preferred on search engine even if you have poor on page scoring factor’s.For off page factor’s, it’s basically depends on how much link popularity you have across the web and how intelligently you have placed your links on most popular website’s.Making high profile links is a art and intelligence, similarly tracking link correlation metrics[Correlation(r) = NΣab - (Σa)(Σb) / Sqrt([NΣa2 - (Σa)2][NΣb2 - (Σb)2]),correlation coefficient’s,Negative correlation and Positive correlation] is pure science.For an example: For any keyword selection procedure, we have to incorporate our marketing sense including scientific keyword analysis.
Search Engine Optimization is basically a strong combination of scientific analysis and marketing knowledge.So if you act as a common people about on-page factor and follow off-page score from algorithmic concept your SEO plan will execute successfully.