SEO Group Discussion Debate: Dealer Website Meta Tags... Do They Matter?

Replies to This ADM Discussion

Permalink Reply by Ted Cantu on March 26, 2010 at 4:34am

This is going to land me a flood of enemies, (thats okay I am used to it). But the truth is that it absolutely matters. But keep in mind that different browsers will read your web pages differently. I make sure I use meta data but there is a very specific way you must use it.

Not every meta tag is good. In fact, a lot of tags are ineffective. There are only certain ones I use. I will say that I prefer to use HTML sites instead of ready made software. I also use a variety of supportive material "underneath" the site too to build backlinks... and at least three different types of sitemaps.

Go to Google......Type in - Kawasaki atv parts -- and you will find PowersKawasakiParts.com. That is one of my clients - that thing shot to number one after I built a powerful traffic system underneath it. This type of work takes a lot of dedication and many many many hours.

See samples of our Kawasaki dealership here....

I presented this style of marketing to auto people in the past. About a year ago, a leader in CRM technology threatened to sue me...... Nice people.

But this is going to be your reality. Hiring floormen to become overnight SEO guys is going to be an absolute nightmare. Especially when you throw in ready made software. I am glad I am outside of the auto world and work independantly.

Scott Monty from Ford Motor Co. said it is going to be like herding...

I was able to take a look at the Cobalt system recently and I got to say I though it was absolute junk. Pretty graphics aside. As an industry you need to build something that actually WORKS. As far as getting on top of the search engines you can do that any number of ways and some of the techniques are even free.

To understand the search engines you must also emrace a much wider perspective on SEO and what that entails.

Permalink Reply by Tony MacFarlane on April 5, 2010 at 1:55pm

Beware!

This post is just SPAM. The link goes to one of those get-rich quick sites that get camped and then re-sold when their search engine ranking get to a certain point. This guys is using one of the oldest tricks in the book: build backlinks by trolling forums. The tip-off is the bright red & blue text, yellow backgrounds (was there any Courier font? I couldn't stand to look at it long enough...)

I understand that used car dealers have a reputation for gouging people, but is it really ethical to gouge them from below? If this guy really has value to take away, he's really been going in the wrong direction with it.

Permalink Reply by Ralph Paglia on April 6, 2010 at 12:33am

@Tony - So let me ask your advice... I have refrained from moderating ADM in any way that would ever look like censorship or product/service related bias. I have not deleted Ted Cantu's reply for that reason. You are right, the site he links to in the first link is very spammy and generally nasty in appearance. But, the second link is a genuine reference to a video clip of Scott Monty talking about a relevant topic... So, do we chalk this up to another guy using social the wrong way, or nuke his replies and comments? When in doubt, I leave the censorship out.

Permalink Reply by Paul Rushing on April 6, 2010 at 4:48am

@Ralph and Tony - His site is ugly and has a spammy appearance, however it is not selling some get rich quick product he actually uses it to promote his services.

Deleting his post would go against the reason Ralph started ADM

Permalink Reply by Keith Shetterly on April 6, 2010 at 5:29am

I agree with Paul. Cantu's site gets a relevance bump from the link from ADM as a social media site, but he also put in relevance. I don't think anybody is going to run out and get rich quick when they can't spell and the video is so awful; if he has the money from his SEO successes, he should spend some on web content, but I don't see this as any TOS violation.

My $.02.

Keith

Permalink Reply by Eric Miltsch on March 26, 2010 at 11:59am

Regarding the Keyword Meta Tag, don't bother with it...Google doesn't consider it among it's ranking process.

If you're still a skeptic, listen to Matt Cutts talking about how Google doesn’t use the keywords meta tag in web search

Permalink Reply by Ted Cantu on March 26, 2010 at 2:32pm

Im sorry, your right.

Lets just stick with Flash sites, and Java script.
its worked in the past.

Sort of.

Permalink Reply by Keith Shetterly on March 26, 2010 at 2:39pm

Paint me confused. Google themselves says they don't use it in the SERP ranking http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-....

I've seen this and heard about it for some time now. It's not flash and java, it's the other things--like backlinks, especially from social media sites, that affect the SERP ranking.

I'm very confused why this is not accepted if the #1 search engine company on the globe says they aren't used--and give very good reasons why.

Can you explain?

Thanks,

Keith

Permalink Reply by Ted Cantu on April 2, 2010 at 12:54pm

This is why I usually keep my research to myself. I have personally put over 50+ industries on page 1 of all three major search engines including Google, Bing and Yahoo.

And I usually get flack for it from non SEO guys. So, on that note, I am going to excuse myself.

for the record I built 80,000 real links out there, (didnt buy them - I built them) and our sites are on page one.

Not going to debate that with anyone. Its not up for debate. Please do not email me.

Permalink Reply by Keith Shetterly on April 2, 2010 at 2:22pm

...well. I certainly wouldn't email you and haven't, but ADM might. You can click off "Stop Following" for the automatic email updates on this thread if that helps the, er, "flack". Or made you feel debated.

Happy SEO,

Keith

Permalink Reply by Paul Rushing on April 2, 2010 at 2:43pm

LOL this is funny. I am learning to stay out of these conversations too

Especially when you try to help and you only get met with resistance. Not a request for more knowledge but blatant resistance.

People like myself who do professional optimization test, test and test some more and have learned that just because A says, implies or helps people draw wrong conclusions does not make it so.

Three main on site factors that people need to be aware of..

allinurl
allinanchor
allintitle

Amazing website to do research to figure it out..

www.google.com < And don't rely on their published propaganda.

Until you have the statistics of a few million indexed pages with hundreds of thousands of hits per day across many verticals as a sampling you may be better served to pay attention versus trying to debate..

Permalink Reply by Keith Shetterly on April 2, 2010 at 3:38pm

...well. I guess we'd have to disagree on the definition of debate. And I don't rely on published propaganda, nor on the pronouncements of folks who can't be politely questioned--I wasn't there when Al Gore "invented the Internet" (as the joke goes) but I did work on the Microsoft IE4 team across that company back then. A positive or negative that may be in some minds, but because of that long experience I can, myself, pronounce that it seems some SEO experts can sound a lot like Google--and the classic Microsoft--themselves. LOL

And the truth is, I know I could use the help of hiring an SEO expert. Heaven knows, there's a bunch.

Happy SEO,
Keith

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