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Personalized social search-A new dimension in search world.From October,2009 Google came with the social search feature and end of 2010 Bing joined the social search revolution.Now Google and Bing both involved in development of high definition personalized social search feature.Social Search will be the future search  according to the most of search marker’s and I do agree with the logic.The thing is if you come to digital marketing arena where TV is much more bigger industry than any other entertainment  platform,the reason is TV came to our bedroom and that’s the concept applied for search engine’s.Search Engine result’s will be more reliable when it come’s from our own social communities which belonging to our friend’s,relative’s,teacher’s,colleagues.

Google social search result was so annoying at the early stage,from my personal experience but now after Google global-personalized social search its becoming more efficient.Google show’s the social search results from Twitter,Buzz,Google +1 recommendation button ,Google account,YouTube.For Google their is a huge drawback that Google do not have authority to integrate Facebook data  for social search.Now a day’s if you are suggesting anything about social you should be associated with Facebook and unfortunately Google do not have that data.Take a look how Google personalized social search works:

But for Bing, they have access for Facebook data  and integrate that on search result.I think where Bing’s  social search result is much more advanced,the reason is Facebook 500 million user interaction data.As a user I liked the Bing social search result than Google, the simple reason most of my friend’s,family associate’s.colleague’s are connected with my Facebook page.So Bing social search having much more trust worthy than Google.Another interesting fact is you can directly see how many people like a website through using Facebook “like” button and you can have some idea, how much popular is that web, where Google having +1 d button recommendation but I dont think more than 20% searcher use that button,so it’s a incomplete social signal than Bing-Facebook social search search integration.

Here is the Video How Bing social search result in-corporate with Facebook:

For me with Facebook data Bing is giving much more satisfying social search result than Google.Hope Google will improve the social search and compete with Bing.And this over all change will effect on search share market on next quarter.And social search optimization will be future market for all the marketer’s.

Published By Anirban Das,Zebra Techies,Calcutta,SEO India

Views: 15

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