Google running Panda from February onwards and and we saw a huge list of winner’s and Loser’s.We saw how big website’s demoted by Panda and innocent original content creator’s got affected!How different type of quality search results we are seeing..Now Google release’s a guidelines for Panda affected website’s,Google’s Amit Singhal wrote
“More guidance on building high-quality sites.”
So basically Panda having good results and bad results as well,and its a mix experience of mine as search marketer.On his article Singhal wrote they will make 500 quality improvement’s over this entire year, so we could expect more quality results from Google The Knowledge search.Here is the guidelines how Google Panda is working:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
Another important point disclosed by Amit singhal is for webmaster’s those who got affected by Panda”One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content“But I think those who got affected already took those steps(as far expertise webmaster’s are concerned),so this tips are a bit late outcome from Google.Another point came out that Google’s Panda is not settled yet, hope sooner it will settle down and get us perfect search results!
Few points Amit Singhal wrote on wired.com interview immediately after panda but remaining points are considerable,lets see how we get the right optimization track for the Panda!
Published By Anirban Das,Zebra Techies,Calcutta,India