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Reaching Women

Women are definitely in the driver's seat, purchasing over half the cars sold, and influencing the purchase of over 80%. Why isn't the auto industry then placing more focus on them and their needs?

Website: http://www.carsdiva.com
Members: 76
Latest ADM Activity: Aug 31, 2012

Automotive Marketing Discussion Forum

The 51% Minority: Women's Buying Power

Started by Jody DeVere Mar 4, 2008. 0 Replies

Intro to Reaching Women

Started by CarsDiva Feb 20, 2008. 0 Replies

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Comment by Michael on January 30, 2010 at 9:09pm
This is an excellent networking site. The objective is for as many male consultants and Managers to tap into. It appears it is somewhat void of content currently?
Comment by Christian V. Fackrell on April 2, 2009 at 1:27pm
Not only do women have more buying power; They have more Buying Experience.
Comment by Geoff Van Toen on September 8, 2008 at 5:07pm
Great idea! Is it working?
Comment by Geoff Van Toen on September 8, 2008 at 4:59pm
What are peoples thoughts on CarTango.com and the other female targeted sites?
 

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