Automotive Digital Marketing

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I think that the disparity often lies in the lines of communication between the retail buyer and the seller. What I think needs to happen is we need to bridge the long standing stereotypical gap that still seems to exist in the industry between automotive retailers and women consumers-- i.e. create transparency in the process. (Check out CarsDiva.com to see how I'm trying to move the needle forward). What do you guys (or gals) think?

Tags: CarsDiva, and, automotive, buying, car, consumers, process, retailers, women

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