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Reaching Women ADM Discussions (2)

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The 51% Minority: Women's Buying Power

Who is the 51% €˜minority€™ that accounts for 85% of all consumer purchases? Women. Women purchase more than 51% of all new cars and influ…

Started by Jody DeVere

0 Mar 4, 2008

Intro to Reaching Women

I think that the disparity often lies in the lines of communication between the retail buyer and the seller. What I think needs to happen i…

Started by CarsDiva

0 Feb 20, 2008

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