Reaching Women

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Women are definitely in the driver's seat, purchasing over half the cars sold, and influencing the purchase of over 80%. Why isn't the auto industry then placing more focus on them and their needs?

Website: http://www.carsdiva.com
Members: 65
Latest ADM Activity: Aug 24

Automotive Digital Marketing Discussion Forum

The 51% Minority: Women's Buying Power

Started by Jody DeVere Mar. 4, 2008.

Intro to Reaching Women

Started by CarsDiva Feb. 20, 2008.

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3 Comments

Comment by Christian V. Fackrell on April 2, 2009 at 1:27pm: Not only do women have more buying power; They have more Buying Experience.

Comment by Geoff Van Toen on September 8, 2008 at 5:07pm: Great idea! Is it working?

Comment by Geoff Van Toen on September 8, 2008 at 4:59pm: What are peoples thoughts on CarTango.com and the other female targeted sites?

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