Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Reaching Women

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Women are definitely in the driver's seat, purchasing over half the cars sold, and influencing the purchase of over 80%. Why isn't the auto industry then placing more focus on them and their needs?

Website: http://www.carsdiva.com
Members: 74
Latest ADM Activity: Jul 22

Automotive Digital Marketing Discussion Forum

The 51% Minority: Women's Buying Power

Started by Jody DeVere Mar. 4, 2008.

Intro to Reaching Women

Started by CarsDiva Feb. 20, 2008.

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Comment by Michael on January 30, 2010 at 10:09pm: This is an excellent networking site. The objective is for as many male consultants and Managers to tap into. It appears it is somewhat void of content currently?

Comment by Christian V. Fackrell on April 2, 2009 at 1:27pm: Not only do women have more buying power; They have more Buying Experience.

Comment by Geoff Van Toen on September 8, 2008 at 5:07pm: Great idea! Is it working?

Comment by Geoff Van Toen on September 8, 2008 at 4:59pm: What are peoples thoughts on CarTango.com and the other female targeted sites?

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A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics.