Lead Management

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This group is all about how automotive sales professionals handle web leads, phone leads and showroom visitor leads that originated with Digital marketing activities.

Website: http://www.automotivedigitalmarketing.com/group/leadmanagement
Location: Phoenix, AZ
Members: 141
Latest ADM Activity: Mar 5

This is what customers see when dealers mishandle leads...

Automotive Digital Marketing Discussion Forum

Balancing two systems - Making the most out of a dual ILM/CRM Process (When you have to) 11 Replies

Started by Chris Fousek. Last reply by Chris Hanson Aug. 11, 2008.

Process Matters - How You Manage the Transaction Drives the Sale 1 Reply

Started by Ralph Paglia. Last reply by Eddie Seward Jul. 10, 2008.

Getting More Out of New-Car Leads

Started by Ralph Paglia Jan. 24, 2008.

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Comment by Michael on January 30, 2010 at 8:31pm: Recommend a conservative target of approximately $22/lead from a provider that pings and utilizes other applications to provide as best as possible 'quality' leads. At a 10% respectful close with tactful templates that are provided as customized as possible to gain the prior closing ratio, your cost/sale accounting for the cost/lead only will be just over $200.

Comment by Shawn Morse on January 14, 2009 at 4:06pm: John
Great question, I am guessing that Dealer.com is not taking into account a charge per lead providor. I wonder how they actually get to that number and how they track it. Some of the better ILM's actually have an ROI calculator built into them so that you can run a report each month that details you cost per lead from each source inicluding your website and then determine where to spend your money. The best ILM's also have bad lead rejection built into them, you would not believe how much that can save you on pay per lead vendors, in may cases enough to pay for the ILM. The VinSolutions ILM actually automates the bad lead rejection process so that it is totally hands off and generates a report to send in with you monthly invoice.

Comment by John Cisar on January 14, 2009 at 2:55pm: I recently read in this months issue of Digital Dealer that a Cost per Sale of $300 is on average what we should attain from a 3rd Party lead provider. My Dealer.com account manager suggested that a Cost per Lead of $28 was the ceiling that we should pay per lead. What do others shoot for metrics when benchmarking a Leads providers Value Delivered? Can anyone offer up links to existent content or personal insight regarding this matter? Thanks Folks!

Comment by Jeff Bonner on September 23, 2008 at 6:09am: Glad to be apart of this group. Please feel free to contact me about Detroit Trading Company and our exclusive new car lead partnership with R.L. Polk and "Quality Scored" based on closing%. Thnx

Comment by Rick Carlson on June 9, 2008 at 11:34am: Rick Carlson Internet Manager Patrick BMW of Schaumburg, Il

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ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics