Automotive Digital Marketing

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Lead Management

This group is all about how automotive sales professionals handle web leads, phone leads and showroom visitor leads that originated with Digital marketing activities.

Location: Phoenix, AZ
Members: 154
Latest ADM Activity: Sep 19, 2017

This is what customers see when dealers mishandle leads...

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Comment by Michael Weitz on September 23, 2010 at 4:25pm
I will stick with and also CDM (KBB) and Craigslist.
I have a few other free sites that I use but with a budget of $4,000 a month that's about it. We sell about 20-40% of our inventory per month, the last two months have been slow 10-15% and we have "dumped" some of our oldest and slowest moving units so we are going after some fresh inventory. We are going to try keeping a small amount of "get me done" and special finance older units but we going to move into more 2005-2010 <50k Vehicles. Warranty issues has been something that I don't want to have to deal with any more. Having to spend alot on R.O.'s or issues after delivery I don't want to deal with. Sell it and enjoy it, then come back for your next vehicle not a problem.
Comment by Ray Lovett on September 23, 2010 at 3:58pm
Annual Daniels-Long Chevrolet Corvette Club Car Show!
Comment by Michael on January 30, 2010 at 7:31pm
Recommend a conservative target of approximately $22/lead from a provider that pings and utilizes other applications to provide as best as possible 'quality' leads. At a 10% respectful close with tactful templates that are provided as customized as possible to gain the prior closing ratio, your cost/sale accounting for the cost/lead only will be just over $200.
Comment by Shawn Morse on January 14, 2009 at 3:06pm
Great question, I am guessing that is not taking into account a charge per lead providor. I wonder how they actually get to that number and how they track it. Some of the better ILM's actually have an ROI calculator built into them so that you can run a report each month that details you cost per lead from each source inicluding your website and then determine where to spend your money. The best ILM's also have bad lead rejection built into them, you would not believe how much that can save you on pay per lead vendors, in may cases enough to pay for the ILM. The VinSolutions ILM actually automates the bad lead rejection process so that it is totally hands off and generates a report to send in with you monthly invoice.
Comment by John Cisar on January 14, 2009 at 1:55pm
I recently read in this months issue of Digital Dealer that a Cost per Sale of $300 is on average what we should attain from a 3rd Party lead provider. My account manager suggested that a Cost per Lead of $28 was the ceiling that we should pay per lead. What do others shoot for metrics when benchmarking a Leads providers Value Delivered? Can anyone offer up links to existent content or personal insight regarding this matter? Thanks Folks!
Comment by Jeff Bonner on September 23, 2008 at 6:09am
Glad to be apart of this group. Please feel free to contact me about Detroit Trading Company and our exclusive new car lead partnership with R.L. Polk and "Quality Scored" based on closing%. Thnx
Comment by Rick Carlson on June 9, 2008 at 11:34am
Rick Carlson Internet Manager Patrick BMW of Schaumburg, Il

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