Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
Lead Management
Information
This group is all about how automotive sales professionals handle web leads, phone leads and showroom visitor leads that originated with Digital marketing activities.
Website: http://www.automotivedigitalmarketing.com/group/leadmanagement
Location: Phoenix, AZ
Members: 141
Latest ADM Activity: Mar 5
This is what customers see when dealers mishandle leads...
Automotive Digital Marketing Discussion Forum
Balancing two systems - Making the most out of a dual ILM/CRM Process (When you have to) 11 Replies
Started by Chris Fousek. Last reply by Chris Hanson Aug. 11, 2008.
Process Matters - How You Manage the Transaction Drives the Sale 1 Reply
Started by Ralph Paglia. Last reply by Eddie Seward Jul. 10, 2008.
Getting More Out of New-Car Leads
Started by Ralph Paglia Jan. 24, 2008.
ISM Today Blog Feed
J.D. Power and Associates Reports: Internet Shopping for Used Vehicles Becomes Increasingly ...
WESTLAKE VILLAGE, Calif., Dec. 11 /PRNewswire/ -- A majority of used-vehicle buyers who use the Internet to conduct vehicle...Reynolds and Reynolds Announces Certification for GM Service Lead Management
Reynolds Customers Using either Contact Management or Lead Management Now can Manage GM Leads for New and Used Vehicles,...Kbb.com Offers Credit History Reports From FreeCreditReport.com(R)
Credit Reports Give Consumers Important Car-Buying Insight in a Slowing Economy. IRVINE, Calif., Dec. 11 /PRNewswire/ --Kelley Blue Book,...vAuto, Carfax Unlock Profit for Auto Dealers
CHICAGO--(BUSINESS WIRE)--A study released today proves that dealers can maximize profitability by immediately evaluating cars at trade-in. vAuto and...Chrome® Systems Customizes Competitive Comparison Tool for Nissan
PORTLAND, Ore.--(BUSINESS WIRE)--Chrome Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing...Cobalt's Dealix Division Announces Phone Leads 2.0 Milestone
REDWOOD CITY, Calif., Dec. 9/PRNewswire/ -- Dealix, a division of Cobalt, announced today a significant milestone for its used...Sonic Automotive Deploying Xtime's Software Nationwide
Group-wide decision based on Xtime's ServiceCRM™ product. Redwood Shores, CA (PRWEB) December 9, 2008 -- Xtime (www.xtime.com (http://www.xtime.com/)) announced...Dealer.com Wins Top International Emerging Media Award
Burlington, VT (PRWEB) December 8, 2008 -- Dealer.com (www.Dealer.com (http://www.dealer.com/)), the leading provider of online marketing solutions for the...Comment Wall
Comment
-
Comment by Michael on January 30, 2010 at 8:31pm - Recommend a conservative target of approximately $22/lead from a provider that pings and utilizes other applications to provide as best as possible 'quality' leads. At a 10% respectful close with tactful templates that are provided as customized as possible to gain the prior closing ratio, your cost/sale accounting for the cost/lead only will be just over $200.
-
Comment by Shawn Morse on January 14, 2009 at 4:06pm -
John
Great question, I am guessing that Dealer.com is not taking into account a charge per lead providor. I wonder how they actually get to that number and how they track it. Some of the better ILM's actually have an ROI calculator built into them so that you can run a report each month that details you cost per lead from each source inicluding your website and then determine where to spend your money. The best ILM's also have bad lead rejection built into them, you would not believe how much that can save you on pay per lead vendors, in may cases enough to pay for the ILM. The VinSolutions ILM actually automates the bad lead rejection process so that it is totally hands off and generates a report to send in with you monthly invoice.
-
Comment by John Cisar on January 14, 2009 at 2:55pm - I recently read in this months issue of Digital Dealer that a Cost per Sale of $300 is on average what we should attain from a 3rd Party lead provider. My Dealer.com account manager suggested that a Cost per Lead of $28 was the ceiling that we should pay per lead. What do others shoot for metrics when benchmarking a Leads providers Value Delivered? Can anyone offer up links to existent content or personal insight regarding this matter? Thanks Folks!
-
Comment by Jeff Bonner on September 23, 2008 at 6:09am - Glad to be apart of this group. Please feel free to contact me about Detroit Trading Company and our exclusive new car lead partnership with R.L. Polk and "Quality Scored" based on closing%. Thnx
-
Comment by Rick Carlson on June 9, 2008 at 11:34am - Rick Carlson Internet Manager Patrick BMW of Schaumburg, Il
Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
ADM Badge
Automotive Digital Marketing Professional Community Syndication and Rating Tools
ADP Social Media Marketing and Reputation Management Network
Use widget below for SEO! Add your dealership website or blog URL to the Automotive category of site links at Widgetbox!
Birthdays
Birthdays Today
Birthdays Tomorrow
© 2010 Created by Ralph Paglia
Oops... You need to be an ADM member to add comments... Join Now!