Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Automotive Professionals using Google AdWords to promote sales, service or parts business. Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM) digital advertising within the Google Search and AdSense placement targeting networks.
Location: Mountain View, CA
Latest ADM Activity: Jul 31
How do you select the best keywords so your ad shows to consumers most likely to download your app? Use the keyword suggestion tool for app ads on search. This tool suggests keywords to include in your campaign based on top queries used for finding your app on Google Play and Google Search. FarFaria, a leading children’s e-book app, expanded their Google search ads keyword lists by using this tool and was able to unlock 30% more app downloads while maintaining a click through rate of 3% and a cost per install that was 50% below other mobile networks.
“We rely on phone calls to connect directly with our customers and help them purchase the products they need. Though we’ve always known clicks on our search ads result in calls from our website, we haven't been able to easily measure and tie them back to our AdWords campaigns. After implementing website call conversions, we discovered that AdWords was not only driving over twice as many calls than previously thought, but that our customers also talk to us for over five minutes on calls originating from our site. Insights like these are helping shape our web strategy and the way we serve our customers.” - Jeremy Foster, Director of Marketing, 1000Bulbs.com
“Prior to website call conversions, we didn’t have the ability to track ROI when prospects clicked through our ads and called our sales center. Website call conversions has enabled us to better attribute lead and sales activity to the correct AdWords campaign after seeing a 79% increase in the total calls attributed to AdWords.” - Elan Hasson, Digital Marketing and Information Manager, People's Trust Insurance
"I’m so pleased and impressed with the results we’ve received with our Google website call conversions. The exceptional support of Google, along with the actual product, has proven measurable results. Our AdWords call volume increased by 147%! It’s great to see how many calls we are receiving from search now. The directions, along with the implementation, were simple and easy to follow." - Paige Polatas, B2B Marketer, Valpak Direct Marketing Systems
Shopify - "We’re passionate about achieving high efficiency, high impact, and high relevance with our customers. Having our keywords match to close variations allows us to do exactly that. Additional matches like "online shopping" to the keyword "online shop" resulted in a 100% increase in relevant clicks across exact and phrase match keywords--with cost per click remaining steady. What's more, we've gained valuable time savings since manually adding misspelled keywords to our campaigns is now unnecessary."
Underground Elephant - “We’re always looking to increase the reach of our clients and ensure their customers can find them when searching online. So, expanding keywords to match close variants across our clients' accounts was a no-brainer. Since implementing this feature with one particular client, we’ve seen exact match keyword clicks in their account increase by 150%, with these additional clicks costing 10% less.”
Stitch America - “In matching common stemming variants such as "custom hats" for "customized hats", we’ve seen five times as many clicks for exact and phrase match keywords. What's more impressive is that this additional traffic costs half as much.”Reach more customers
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“Account level location extensions save us hours of time managing large accounts. Adding store locations to a single Google My Business account then linking them to AdWords means we don't have to spend time manually updating addresses in each individual campaign while still maintaining accuracy. Every minute saved is more time that we can spend improving performance.”