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Google has launched Ad Sitelinks for all AdWords campaigns. The feature was made available late last year for advertisers’ top performing ads, but is now available via a one-line format for all
campaigns.

Google says advertisers who have used the format in the past have experienced big gains, and have boosted clickthrough rates by over 30% (on average).

Google AdWords Sitelinks

“When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line
format based on the quality of that ad,” says
Dan Friedman of Google’s Inside AdWords Crew. “Ads that currently
qualify for the two-line format will not be affected by the addition of
the new one-line format.”

“You should keep in mind that Ad Sitelinks is a campaign-level extension, so the links you create should be relevant to any ad in that campaign,” Friedman adds.

Advertisers can set up ad sitelinks for their campaigns by finding the option in the Campaign Settings tab in their AdWords accounts. It’s listed as “Show additional links to my site” in the “Ad Extensions”
section.

News SEO by Zebra Techies

Tags: Anirban, Das, NEWS, SEO, SMM, Techies, Zebra, adwords, |, |PPC

Views: 21

Replies to This ADM Discussion

Anirban - My team at ADP Digital Marketing was Google's Adwords Partner of the Year for 2009 across all industries... Shocked the heck out of me! But, the criteria used made sense and the rest of the world went to hell in a hand basket in 2009, with "churn" rates over 60% and another 167,000 professional marketers laid off and kicked to the curb. So, anyways, last April when we were invited to Google's very exclusive annual "ThinkAuto" Symposium and Future Product Review for 100 of America's automotive digital marketing thought leaders, I received an invitation for the 4th year (every year Google has done it... YES!... Thank You, Bonita, you are my Google Superhero.) of Google's ThinkAuto invitation only event.

While there at the Santa Monica Googleplex, I watched the Adwords and Analytics Product Managers at Google showcase and present about a dozen completely new products I had never seen before... Many of them were based on what Google calls "Extensions", which refer top the text links that appear immediately below the description of a website in Google's SERP for relevant queries....

When I found out that we would get to participate in an Adwords version of Google's Search Campaigns with SITE EXTENSIONS I got very excited and went back to the Googleplex the next AM to work out our details. Although there are several categories of Site Extensions being "Beta Tested" the one I find the most interesting are the "Social Extensions" that selected Adwords users can now set up in their search advertising campaigns within Google Adwords.

The concept would be to have 3 or 6 Site Extensions as links that go to a businesses various social media accounts, profiles, channels and pages... For right now we have been limited to the dealer's Twitter profiles, Google Buzz and the Community sites we build for dealers. Strangeley enough, still waiting for YouTube Channels, although they are probably available for the other Google Site Extension products in Beta...

The key will be for Google to allow Advertisers to select from a wider choice of site subdomains for these extensions... Their is always the daughter pages within your eCommerce site as Site Extension direct links to targeted content, but you can expect Google to be watching the quality of their search engine user's experiences with advertisor paid site extensions quite closely.

Here is some information from Google on Extensions and a few types of them:

Ad Extensions - IntroductionPrint
Ad extensions expand a standard text ad with one or more lines that provide additional information such as an address and phone number (location extensions and phone extensions), more page links (ad sitelinks), and product images (product extensions).

Ad extensions help users easily find out more about your business and its offerings. Ads will appear just as they do now across Google and the Google Network, but the additional information may also appear on Google.com and its properties, such as Google Maps (for location extensions), in an enhanced format.

Which ad extensions you use will depend on how you want to reach customers, and how you want to extend their experience. For example, if you own a bicycle repair shop in downtown Tokyo and a customer near your store searching for bicycle repair shops or tools to repair their bicycle is a local user you could more effectively reach with location extensions. The user will see your text ad, along with your local business address and phone number.

Pricing and traffic

There is no additional charge for including ad extensions in your ads; just as with standard cost-per-click (CPC) bidding, you are charged for each click on your ad that leads to your site, even if those clicks are on product images, additional links, or other features in the ad extensions family.

For location extensions that appear on Google Maps, you won't be charged for clicks on your ad that expand the info windows on the map interface, but you will be charged for clicks from the info window to your website. Likewise, when a user clicks the phone number on your ad to call your business, you will be charged for a click. Read our FAQ to learn more about Click-to-Call phone charges.

To learn more about ad pricing in your location and currency, please see the account fees finder.

Ad extensions formats and where they appear

The appearance and distribution of each format depends on which ad extension you are using. Please see below for information on different extension types and eligibility, and note that all ad extension features are not available in all countries.

Learn how to create an ad extension.

Learn how to enable the Ad Extensions tab

Location extensions:

Phone extensions

Ad Sitelinks

Product extensions

(I am reposting with LIVE LINKS to a Fresh Forum Post so I can get the links to work without doing HTML)
Nice information...Ralph
"There is no additional charge for including ad extensions in your ads; just as with standard cost-per-click (CPC) bidding, you are charged for each click on your ad that leads to your site, even if those clicks are on product images, additional links, or other features in the ad extensions family."

Hmm. I don't know how many people share my browsing habits, but I tend to middle-click (open in a new tab) any interesting links on a page before closing it and checking out my new tabs. With an ad like that I might open up 3-4 pages and end up costing the guy 3-4 clicks.

I do really love the location extension, though. We don't have to waste any space in the ad itself with our address or how to get to our store; it's right there under the ad! Brilliant!

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