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Google is reportedly testing a feature that would have search results appear as you type your query, in real-time. You know how suggestions appear as you type? Imagine the entire search results page doing that.

A video has been going around the Blogosphere illustrating this functionality. It comes from Rob Ousbey:

watch?v=Ty71OxyQKKc&feature=player_embedded

Alexia Tsotsis shares a statement from a Google spokesperson, and it’s one that we’ve seen and received repeatedly in the past:

At any given time we are running between 50-200 search experiments.

The Googler also pointed to this classic blog post explaining how Google does a lot of testing.

The bottom line is that this may or may not become a feature. If it does, search suggestions are going to play a bigger role in SEO than ever before, because not only will the suggestions appear as people type, but the results based (presumably) based on these
suggestions will change right along with them.

Views: 16

Replies to This ADM Discussion

I wonder how often searches are performed in the results page like that, as opposed to toolbar searches or google's front page.
Might people get more attracted with the feature..i expect Google doing that for some betterment...
Maybe. I know well enough to never underestimate Google. But how many people go out of their way to use Google Suggestions? Have they had a significant impact in consumer's searching habits?

It seems like the main danger this tool presents to AdWords is in encouraging shorter searches. If a customer finds the link he wants after typing "used Honda", he's not going to finish typing "used Honda Civic Hybrid New Hampshire". An ad triggered by keywords in "used Honda" is going to be a lot more competitive/expensive than the latter search, which is cheaper, geotargeted, and more likely to turn into a lead.

And at the same time, I have my doubts that scenario will happen all that often. Anecdotally, it seems like most users perform their primary search in a toolbar or www.google.com, and then tweak the search in the results page.
that's really nice..question..even I have doubt on the search effect...

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