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Google is reportedly testing a feature that would have search results appear as you type your query, in real-time. You know how suggestions appear as you type? Imagine the entire search results page doing that.
A video has been going around the Blogosphere illustrating this functionality. It comes from Rob Ousbey:
Alexia Tsotsis shares a statement from a Google spokesperson, and it’s one that we’ve seen and received repeatedly in the past:
At any given time we are running between 50-200 search experiments.
The Googler also pointed to this classic blog post explaining how Google does a lot of testing.
The bottom line is that this may or may not become a feature. If it does, search suggestions are going to play a bigger role in SEO than ever before, because not only will the suggestions appear as
people type, but the results based (presumably) based on these
suggestions will change right along with them.