Automotive Digital Marketing Professional Community (ADM)

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Ralph Paglia

Google AdWords Users

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Google AdWords Users

Automotive Professionals using Google AdWords to promote sales, service or parts business. Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM) digital advertising within the Google Search and AdSense placement targeting networks.

Website: http://www.google.com/ads/industry/auto/index.html#utm_source=AWautonews&utm_medium=fyi
Location: Mountain View, CA
Members: 72
Latest ADM Activity: Mar 19

You can Sign Up for Your AdWords Account using the link below:

Adwords.Google.com

Google's AdWords Digital Marketing tool is quite possibly the single most powerul tactical means of self-generating leads, phone calls and floor traffic for a car dealership that has ever been created... I know, because I have used it for years to generate lead volumes at the thousands per month level!

Checkout the Google Automotive eNewsletter available at:
http://www.google.com/ads/industry/auto/index.html

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Sebastian James Comment by Sebastian James on November 23, 2009 at 9:45am
Reality check for AdWords:

http://www.chiefmartec.com/2009/11/study-reveals-issues-with-search-ads-trust-and-usefulness.html

Great article, remember to build trust at the same time you position low price.
Ralph Paglia Comment by Ralph Paglia on August 28, 2009 at 9:43pm
Sebastian,

That's just Toyota's misguided attempt to prevent people from advertising their cars on Adwords... If you work for a Toyota dealer, request an exception to the rule in Adwords where the window is that tells you why it was disallowed... then write "This Adwords account is operated by a TMC authorized Toyota dealer. ABC Toyota, Dealer #####"... Within 24 to 48 hours your request will be approved if the dealer number matches up to the name

I do it all the time for the Toyota dealers that my team supplies with Digital Advertising services..
Sebastian James Comment by Sebastian James on August 28, 2009 at 5:09am
Is anyone having trouble using ads with "Prius", "Highlander" and other Toyota models in their copy? I'm finding that the ads never get approved, or get approved for limited run. As a blogger, I'd like to be able to attract readers by telling them about a specific post on the new Prius. Not being able to is frustrating. Are digital marketers assigned to sell Priuses running into the same problem?
Ralph Paglia Comment by Ralph Paglia on August 24, 2008 at 3:15pm
Here's a very helpful resource center from our friends at Google:
http://www.google.com/adwords/learningcenter/
Ralph Paglia Comment by Ralph Paglia on June 16, 2008 at 6:40pm
Hard to get Google "Talk to Live Person" information:

To speak with an AdWords Specialist:

1. Call 1-866-2-Google, and press 2 to access AdWords.

2. To expedite your call, press 1 to enter your Customer ID. This number is located at the top of every page in your AdWords account, next to your name and email address.

3. Press 2 if you don't have your Customer ID available, and you'll be transferred to the next available AdWords Specialist.

4. Press 3 if you'd like to start an AdWords account or want to learn more about the AdWords program.

AdWords Specialists are available by phone Monday - Thursday, from 7 a.m.
to 7 p.m. PST (U.S.), or on Friday, from 7 a.m. to 6 p.m. PST (U.S.).

If you have additional questions, please visit our Help Center at https://adwords.google.com/support to find answers to many frequently asked questions. Or, try our Learning Center at http://www.google.com/adwords/learningcenter/ for self-paced lessons that cover the scope of AdWords.

We look forward to providing you with the most effective advertising available.

Sincerely,

Nithila
The Google AdWords Team
Ralph Paglia Comment by Ralph Paglia on May 19, 2008 at 5:33pm
To this day I have not found a better single page web site with direct access to all knowledge needed to properly manag varu=ious types of Google Adwords campaigns... Here it is:
http://adwords.google.com/support/
 

Members (72)

Ralph Paglia Alvin Newton Tiny Malone VJ Tad Miller John Cisar Betsy Nanson Mitch Turck Susan F. Heywood Wayne L Little Andy Shambarger Mark Burack Bob Jamie Adams Paul W. Kelley Philip Zelinger Tim Jennings DON CRAWFORD Tanesha Bennett John "JMac" McAdams Travis Priest Andy Warner Stephane Johnson Gilbert A. Chavez Jeff Silverman Tracy E. Myers, CMD Jeremy Gould Ray Myers Christy Guess Caroline Van Deusen
 
 

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