There are many people working in the car business that are getting very active using a social networking "Geolocatiing" application known as "Foursqaure". As Joe Webb points out, this is not to be confused with the "4 Square" write-up, commitment creating, desking and write-back tool of choice for many other auto professionals for at least 30 years that I know of... But, I have no problem finding the utility in using the 4 Square deal write-up method and I am having a hard time coining to grips with the payoff potential of using Foursquare the social-geolocating networking app....
I do not doubt that there must be something really cool about Foursquare because many people I have a high regard for and respect seem to have become quite addicted to it... However, I also have a high degree of respect for Crack Cocaine and heroin, enough so to stay away from the stuff!
So besides Foursquare's widely observed addictive potential, and the fact that I believe it is one of the most popular social networks that utilize a cell phone's GPS capabilities... Seeing people like Brian Pasch, Dave Metter, Eric Miltsch, Gary May and other well respected automotive digital marketing professionals checking in to Foursquare listed locations many times each day makes me wonder... Is this testimony to the relative utility in applying Foursquare as a Social Media Marketing tool for car dealers, or is this testimony to the almost game-like propensity that Foursquare has in seemingly "hooking" people on attaining more badges and becoming the mayors of their own empire in the Foursquare universe?
I want to emphasize that I am NOT CRITICIZING the use of Foursquare... I just have not figured it out yet and am looking for some help in understanding.