Automotive Digital Marketing

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Ford Dealers, Managers and Sales Professionals


Ford Dealers, Managers and Sales Professionals

This group is for Ford dealers and dealership associates to exchange ideas, information and best practices while establishing a network of thought leadership. The objective here is to promote the resurgence of the most important American car company

Location: Dearborn, MI
Members: 40
Latest ADM Activity: Nov 29, 2012

Ford Lincoln Digital Integration Program Contacts and Links

Digital Integration Team
Ford Lincoln Mercury
North American Sales Operations
16800 Executive Plaza Drive
Dearborn, MI. 48126

Doug Mitchell
Digital Marketing

Ford Lincoln Mercury Digital Advertising Program for Dealers:
Begin Enrollment Process:
See Examples of FLMDA Ads (click to open):

Frequently Called Dealer Assistance Phone Numbers:
A,X,Z - Plan Headquarters: 800-828-7746
ACES II / DWE (Claims Payment): 800-423-8851
Alternative Fuel Vehicle Information: 877-258-3835
A-Plan Information: 800-548-3212
Archives Ford Motor Company History 313-390-7500
Around the Wheel Tire Hot line: 888-353-3521
Asset Training Headquarters: 800-292-9344
Audio Systems Hotline: 800-367-3333
Automotive Remarketing Services: 313-845-1923
Blue Oval Certified Program Headquarters: 800-577-0002
Body Builders Advisory Service: 877-577-0002
Sign Maintentance - Plasti-line: Ext: 508 or 651 800-444-7446
Budco - Service Literature: 800-283-2640
Business Assistance Center: 800-548-3212
Carolina FDAF - J. Walter Thopmson Adv.: 704-540-8797
Caterpillar Diesel Engine Certification: 800-447-4986
Commercial Account Rebates: 800-362-6581
Commercial Truck Hotline: 877-875-5463
Consumer TRAC: 888-811-8722
Contest and Incentive Information: 800-548-3212
Cummins Diesel Engine Certification: 800-343-7357
Customer Relationship Center: 800-392-3673
CRCenter: S. Duty/Excur. Owner info. 800-393-3673
Customer Service Division Select Zone Manager: 800-380-3880
D Plan Headquarters: 888-594-0413
Daily Parts Advantage : 888-241-4129
Dealer Connection Web Hub Information: 800-790-4357
Dealer Connection Website : 866-762-3673
Dealer eStore : 800-548-3646
Dealer Identification Activity: Dealership Signs: 800-220-9926
Dealer Payment Statement Problems: 800-548-3212
DOES II: 800-260-3673
Driver Education Youth Program: Rebate Info. 800-233-3293
E and T. Training Seminars: 800-458-1993
ESP - Administration/Plan Information: 800-521-4144
ESP - Approval/Claim Information: 800-321-7790
ESP Literature: 800-537-1910
ESP/Fleet Service Programs: 800-367-3221
eStore: 800-548-3646
F650/750 Truck Assistance: 877-875-5463
Fleet Account FIN Codes: 800-343-5338
Fleet Vehicle Ordering Information: 800-343-5338
FMCDealer Help: 800-790-4357
Ford Auto Club: 800-348-5220
Ford Dealer Advertising Fund (FDAF) - JWT: ATL 404-365-7315
Ford Dealer Advertising Fund (FDAF) - JWT: CHR 704-540-8997
Ford Direct: 866-550-7812
Ford Dealer Web Site - Dealer Connection: 800-357-7932

Ford Motor Credit eBrach 877-350-6148
Ford Motor Credit: 800-727-7000
Ford Quality Checked Pre-Owned: 888-909-6144
Ford Rent-A-Car Information: #8 800-343-5338
Ford Sales Division Select Zone Manager-Zone V: 877-870-6346
Ford Sales Division Select Zone Manager-Zone W: 877-870-6347
FORDSTAR: 800-790-4357
FORDSTAR: Equipment Problems 800-367-3071
Gage (Formally Adistra): 734-713-2600
Government Fleet Bids: 800-343-5338
Late Vehicle Tracing: 800-962-3746
Marketing Incentives: 800-548-3212
Miller/Zell, Inc. - New Facility Design/Modernization: 404-691-7400
Misbuilt Vehicles: 800-423-8851
Misinvoiced Vehicles (Fax dealer letterhead): 313-845-1572
Missing Customer Service Materials (Helm): 800-782-4356
Mobility Motoring Program - Physical Disabilities: 800-952-2248
Motor Home Customer Assistance Center: 800-444-3311
My Ford Publication: 800-458-1993
NASCAR Show Cars: Robert Yates Racing: 800-378-7469
New Model Parts Assistance: 800-545-3790
NHTSA: (Air Bag Deactivation) 800-424-9393
Order Processing Center: Late Vehicle Tracing 800-962-3746
Parts Assistance Center: 734-523-5000
Parts Catalog Microfiche: Cancellations Only 800-356-0792
Parts Locator: 800-776-5792
PIPP Flex: 800-323-6352
QCConnect: 800-949-1305
Quality Care Service Centers: 800-776-4224
Quality Fleet Care: 800-367-3221
Quick Lane Headquarters: 888-578-4556
Reacquired Vehicle Headquarters: 800-367-3050
Recall / ONP Hotline: 800-325-5621
Region Fax Machine: Atlanta 770-698-2663
Roadside Assistance: 800-241-3673
Rotunda Tools: 800-768-8632
RV Assistance Center: 800-444-3311
RV Information Service/Literature: 800-245-7343
Salesperson Certification: 800-548-3212
Salespoint 866-762-3673

SBDS / SBTS / OASIS Hotline: 800-826-4694
Source Book: 734-713-3446
Stars Assistance Center: 800-548-3212
SVT Headquarters: 800-367-3788
TAP: ( Transportation Assitance Program) 800-336-0798
Tech Hotline: 800-826-4694
Total Communications-Source Books ,etc.: 800-486-9389
Travel Headquarters - Maritiz: 800-521-0356
Vehicle Brochures: eStore 800-548-3646
Vehicle Locator (Select #2,#2,#1) 800-790-4357
Vehicle Ordering/Status/Tracing: 800-962-3746
Vehicle Special Order Equipment: 800-343-5338
Vehicle/Reference Publications- Gage: 734-414-2515
VINCENT: Incentive Info., Standings, etc. 800-548-3212
Warranty Assistance Team: 800-423-8851
Warranty Parts Return Center : 800-416-9772
Warranty/Shop/Owners Manuals - Helm, Inc.: 800-782-4356

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Comment Wall


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Comment by Ralph Paglia on June 9, 2011 at 10:36pm

Here's a link to a treasure trove of high value tools, templates, files and resources for Ford dealers from the Ford Digital Marketing team in Dearborn:

Comment by Ralph Paglia on April 14, 2011 at 10:47am

How to Leverage FourSquare for Your Dealership
The 10th Digital Dealer Conference & Exposition is the premier event for any dealer and dealership manager who wants to learn about maximizing the Internet and technology to sell and service more cars and trucks. The Conference features over 80 sessions on more than 40 topics from which you can choose to create an agenda that is custom-suited to your exact needs. Some dealerships/groups bring seven attendees to cover EVERY session.
Network and learn from other dealers, dealership managers and vendors
Experience unparalleled networking opportunities with your peers from all over the country informally during sessions and in the exhibit hall or at breakfast, lunch and evening networking receptions or at the peer networking roundtable session

More technology-specific exhibitors in one room than at any other automotive event. Learn about these companies NOW, not through your competitors.
There is simply no other way you can learn about the products and services of 80-plus companies in two days like you can at the 10th Digital Dealer Conference & Exposition.

Pricing and the full Conference agenda is now available.

Go to to access.

The sessions and round tables will feature practitioners, trainers, consultants and information specialists bringing you the latest Internet-related tips, techniques and information. And, you'll be able to network and interact with dealership personnel from all across the US to learn even more.

Sign up now.
Go to to learn more.
Comment by Ralph Paglia on February 21, 2009 at 10:40pm
You can select from multiple Ford Motor Company supplied data feeds that are incorporated into a customized RSS feed that can then be used to populate your web sites at It can be a little buggy if you mix the wrong combination of data feeds, but as you can see from the RSS feed shown above, you can create a completely customized concoction of information updated daily and automatically fed to your site.
Comment by Ralph Paglia on January 10, 2009 at 5:15pm
Easy to remember URL shortcuts for eNewsletter and Chat demos:

ADP Live Chat Demo:

Ford Demo:

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 1-505-301-6369
mobile email:
Comment by Ralph Paglia on June 12, 2008 at 9:32pm
Click on the image below to see the actual site shown:

Comment by Ralph Paglia on June 6, 2008 at 8:59am
Ford Motor Company
Electronic Field Communications Information
EFC Number:   EFC0200661 Date:   06/05/2008
Subject: Ford and Lincoln Mercury Digital Advertising Program
Summary:    The following communication provides details on the Ford and Lincoln Mercury Digital Advertising program.

Target Division(s) and Addressees:
SalesOps:   Field Ops - Support

Originator Name: Todd Stainbrook Phone: 313-621-7848 E-Mail:
Division: SalesOps Department: Digital Integration

Dealer Communication:   Yes
Dealer eStore Materials:  
Related Communication(s):  
Additional Contacts:  
Concurring Manager:   Bob Wolfbauer; Field Operations, SalesOps


The following communication will be posted to Thursday June 5, 2008.

This Field Communication also contains the following Dealer Communication:
Dealer Summary: The following communication provides details on the Ford and Lincoln Mercury Digital Advertising program.
To: All Ford and Lincoln Mercury Dealers
Addressees:   Dealer Principal
Sales Manager




The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announced the Ford and Lincoln Mercury Digital Advertising program. style='mso-spacerun:yes'>


This program leverages our relationships with Top Internet providers to offer you exclusive digital advertising opportunities and incentives. In addition, for those dealers who would like additional support, we have partnered with ADP to offer a complete digital advertising solution including training as well as management of your digital advertising.


This program is simply about giving your dealership new advertising options, and offers will be constantly updated.




Materials for this program, as well as the current advertising offers available for June, are posted to the Lead Management portal within FMCdealer. For more information, go to FMCdealer, Select "Lead Management & Reporting" link, and
then "Home Portal". A link to
the Digital Advertising manual is under "Recent Updates" and will
take you to the Training aids page where you must select "Show
all". The guide is under "Job



Contact the Digital Program Headquarters at 866-206-3995 or email us at

An online enrollment form for Ford, Lincoln and Mercury dealers has been set up at


Comment by Ralph Paglia on June 1, 2008 at 6:33pm
Ford How-To Manual for Digital Advertising:
FLM Digital Advertising Guide v2.pdf
Comment by Ralph Paglia on May 4, 2008 at 6:20pm
Comment by Ralph Paglia on May 4, 2008 at 6:19pm
Does your dealership advertise?

Traditional forms of advertising such as newspaper, TV or radio can be very costly and reaching a wide audience. Direct mail advertising can be more targeted producing measurable results at a significant expense. Did you include advertising to your internet leads in your ad planner? Considering bulk e-mails add no additional expense to your advertising budget and reach customers currently in market, you needed to! Weekly bulk e-mailing to your internet prospect leads and previously sold customers is something every dealership should do. These e-mails can be any of the following:

Newspaper print ads


Sales and Service Coupons

In house produced ad specials

FDAF / LMDA announcements

RCL Specials

Incentive announcements

Pre-owned specials

New product announcements & reviews Sold customer bulk e-mails should promote customer service, accessories, customer benefits, maintenance specials and community events. Digital newsletters would accomplish this important image building communication. Targeting sold and service customers who may be in market for a new vehicle with the above advertising is an excellent way to use your available customer data.

Did we say “data”? None of this can work if employees are arbitrarily deleting customer data files or not gathering e-mail addresses at the point of sale. Check your lead management and CRM tools to find out what is happening with your data, and then establish a data collection policy with employee accountability. This will enable you to realize future advertising savings through targeted digital marketing of your valuable database.
Comment by Ralph Paglia on April 4, 2008 at 9:58am
Farley retools Flex marketing strategy
Ford claims the Flex is cool — suitable for trendsetters and families

by Amy Wilson
Automotive News | March 31, 2008

DETROIT — Ford Motor Co. will market its new seven-passenger crossover without focusing on one of its biggest potential customer categories: families.

The 2009 Ford Flex will go on sale in June, said Kate Pearce, Flex marketing manager. But don't expect kids and dogs to show up in the advertising, even though the Flex is roomy enough to haul around the paraphernalia of modern-day families.

Instead, Ford will try to position the Flex as a trendsetting vehicle for people wanting a stylish ride. The automaker will reach out to urban and suburban consumers alike, even those without children, Pearce said.

"There's much more to this vehicle when you look at it rather than just narrowly defining it as a family crossover," she said. "It is the style that draws people to this vehicle. Good or bad, it evokes an emotion."

The marketing strategy is a departure from the positioning that Ford initially developed for the Flex. The agent of change? Ford's new marketing chief, Jim Farley.

Farley at work
When Farley arrived at Ford last fall, he saw the potential to pitch Flex as a cool vehicle suitable for both trendsetters and families, Pearce said.

The Flex team already had been exploring ways to hype the bold look, but Farley's guidance turned the positioning around. Ford marketers decided not to limit the Flex's potential by painting it so visibly with the family brush.

"So it's caused us to second-guess and take a second look and kind of widen it up and say, 'You know what, you don't have to have a family to love the car,' " Pearce said.

Ford expects the Flex to sell well on the West and East coasts, as well as in some major metro areas in the middle of the country. Flex pricing will start at $28,995, including shipping, and will approach the mid-$40,000 range. Ford expects natural customer traffic to come from people who have been driving mid- and full-sized SUVs.

Ford marketers don't worry that the Flex is priced too high because many consumers switching from SUVs to crossovers are actually coming down in price, Pearce said.

Minivan stigma
The Flex marketing strategy is also part of an effort to escape the perceived minivan stigma. Ford dropped sliding rear doors that initially had been planned for the Flex. Using cheaper conventional rear doors freed up money to improve the interior.

That interior, in addition to the Flex's exterior looks, will be showcased in the advertising campaign, Pearce said. Families will find the car even without overt target marketing, she said.

Themes for the commercials aren't final, but they will come back to potential consumers' desire to express a personal sense of style.

Said Pearce: "You can't not want to be noticed when you drive down the road in a two-tone vehicle with really cool grooves down the side."

The 2009 Ford Flex goes on sale in June.

Entire contents ©2008 Crain Communications, Inc.

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