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Automotive Marketing Discussion Forum

Facebook Widgets for Social Marketing

Started by Ralph Paglia. Last reply by Ralph Paglia Jul 28, 2009. 1 Reply

What Did 14 Million People Do While They Were On Facebook?

Started by Ralph Paglia. Last reply by Ralph Paglia Mar 31, 2009. 4 Replies

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Comment by Alvin Newton on March 30, 2009 at 4:12pm
Become a fan of Bob Baker Suaru! Click Here
Become a fan of Corvette Kingz! Click Here
Comment by Joe Webb on March 27, 2009 at 6:35am
"Socialommerce", Ralph. That's why I love you. I've never heard of that before. I always learn something new with you.
Comment by Ralph Paglia on March 26, 2009 at 10:43pm
Facebook & MySpace Connect: Good Idea or Social Media Catastrophe?

In "Social Media = Society's Watchdog," Erik Qualman discussed how social media's transparency affects both personal and business behavior. This results in preventative (e.g., no more drunk pictures, airlines not holding passengers hostage) and braggadocian behavior (e.g., "I'm skydiving in New Zealand!"; airlines issuing a passenger "Bill or Rights").

This behavioral trend will be hyper-accelerated (arguably a good thing) with the recently announced product advancements from Facebook and MySpace.

What is it?

Searching for these product releases on Facebook or MySpace will not produce a relevant search result! Note to Facebook and MySpace: search is a big deal, please increase your products "findability" on your own sites.

In a nutshell, both MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web.

"Rather than updating information across the Web (e.g., default photo, favorite movies or music) for each site where a user spends time, now a user can update their profile in one place and dynamically share that information with the other sites they care about," said a MySpace spokesman.

Why Now?

The main reason I believe is to stave off competition, primarily in the form of an "Über Social Media Platform." Some friends are on Bebo, while others are on MySpace, etc. It's a hassle to keep track of so many different logins, platforms, etc.

It reverts back to the popular concept of "change once, change all." Facebook and MySpace were concerned that someone could develop a MyYahoo type of portal to manage the various social media sites and steal their direct traffic.

This is very important, when you consider that Bill Eager, cofounder of bSocial Networks, estimates there will be as many as 250,000 sites that call themselves social networks within a year, compared with about 850 today. "Everyone will reposition their site to take advantage of this phenomenon. It happened before with portals."

Hats off to MySpace and Facebook for learning from the walled garden mistakes of eBay and AOL. However, being this open does have its risks, but the rewards can be huge. Facebook found this out earlier when they pioneered the idea of having an open API, Wiki, etc., that allows everyday users to do such great things as converting the entire Facebook site to Spanish in less than two weeks! Imagine the time and cost that would have taken if Facebook had done the translation themselves?

"We're taking those walls down," says Amit Kapur, MySpace's COO.

Who Does it Help?

Aside from helping MySpace and Facebook, it should tremendously help companies and users that leverage these networks. Companies to date have had to develop "bridges" to these networks. These tools should make the process more seamless.

For those companies that didn't heed our advice ("Now showing: 'Field of Nightmares'...build it and they won't come") and developed their own social communities/networks, this should help their adoption tremendously.

"This will now enable third-party Web sites to implement and offer even more features of the Facebook Platform off of Facebook -- similar to features available to third-party applications today on Facebook," indicates Facebook's Senior Platform Manager Dave Morin.

For the user, it mitigates the tediousness of inputting the same information, photos, etc. into various platforms.

This will also greatly propel socialommerce™. If someone is in the process of buying a new car, they can see the various articles on sites like Digg or del.icio.us that people within their network found helpful (e.g., Car & Driver, Autotrader.com) in their purchase decision.

This eliminates "multiple individual redundancy." Instead of having 10 users search in Google for "GM SUV Info," you'll have one person do this while nine others will perform their first search on their social network.

This is why Google is scared as hell about social media stealing some of its market share -- in this example a reduction of 90 percent. Digg and del.icio.us are social media sites that allow you to easily file and also share articles that are relevant to you. For example, de.licio.us will indicate how many other people in the universe save a certain article (34 people saved this article).

Hence, we circle back to the opening paragraph; if we're going to be airing our dirty laundry for the world to see, shouldn't we break out the Clorox?
Comment by Kim Clouse on March 26, 2009 at 7:54pm
Hey Phillip,
Meg is my younger sister. Don't you see how much we resemble?
No, sorry i have a couple of things to do here with some dealers. I will be in Boca before the end of summer. have you seen my Buddy Mike Herring? I have a conference call at 10pm (car guys) !
See you in Vegas
Comment by Philip Zelinger on March 26, 2009 at 7:43pm
Ok you two, break it up! Kim, I happen to work with Meg at EveryCarlListed.Com and I know that her father would never approve her dating you so give it up. I'll see you in Vegas and find you someone more your speed! PS: Are you hitching a ride with Joe to visit me in Boca next week?
Comment by Kim Clouse on March 26, 2009 at 7:34pm
Hello Meg,
I am sorry it has been a long time since I have said hello. We have been a little bit busy.
Kim
Comment by Meg on March 25, 2009 at 1:07pm
To get the ball rolling, you can find me here!

http://www.facebook.com/people/Meg-Strout/202801956
 

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