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Latest ADM Activity: Nov 24
80% Of Companies Say They Deliver Superior Customer Service, Only 8% Do!On average, a customer will tell 15 people when they’ve had a good experience with customer service but a whopping 24 when they have a bad experience. Social media, of course, makes those stories a lot easier to tell.Financially it cost companies 5 times as much to acquire a new customer as it does to keep an existing customer. The amount of money lost due to bad customer service is roughly $83 billion annually in the U.S.Luckily, thanks to Shankman|Honig‘s new A Penny Saved Is A Customer Earned infographic, we have a list of the top complaints. Ranking in at number 1 is deception followed by rudeness, incompetency, inflexibility and lateness.My head was nodding in agreement as I read through those.Shankman|Honig says the number one rule in customer service is the same rule for life: treat others the way you would like to be treated. Review the full graphic and recommendations below.What Can Car Dealers do to Deliver Superior Customer Service???customer-service-socialContinue
C’mon folks, the days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. That window closed over a year ago.Not that you can’t still close people, but the residual factor is usually gone when you use this approach. We now have to consider the “Life Time Value” [LTV] of each prospect we come across.The reason is simply because of social media. Thanks to thought leaders like Mark Zuckerberg, the whole way that we perceive salespeople and marketing tactics, is changing at a rapid pace. Plus now we have a way to stay connected and engaged with our clients/prospects in a seemingly real way. It’s every salesperson’s goal to be the first person your past clients think of when they are ready to buy your product and services again.Thanks to social media you can make that happen. You just have to be cool about it.Social is VisualWe are becoming more visually stimulated beings. We want to look at content with infographics. We want to look at facebook posts with pictures.On a side note: I think it is all Pinterest’s fault. Things that really stand out and are aesthetically pleasing to our eyes are the only things that matter these days. It’s no longer a world were cold hard sales calls full of feature dumping, are the most effective way of marketing.Matter of fact they are the least effective.Is Email Effective?Let’s talk about the variety of ways you can stay in touch with your past, present and future clients. First up, let’s look at email. Email is no longer considered one of the highest influential ways to market. The truth is, that the average email open rate is only 12%. Don’t EVEN allow me to go there on direct mail. Most of it gets thrown away, and only 7% of direct-mailers actually show a positive ROI.Even traditional media…Continue
Social media is turning out to be less about friends and more about business. Words such as "like" and "follow" translate into terms like "money" and "market" very easily. Thumbs up turn to dollar signs as citizens around the world are making their activities known and their dollars available. But in the end, what is it all worth? How much business is really done through social media? Is there any sort of divide between the social media reality and the ways that we spend money? This infographic answers those questions and many more. It covers the numbers about the sheer volume of users on social media, but it also helps us see easily what that all means in terms of dollars. Use of social media has more than tripled in the last three years, so it is very interesting to see how the spike in use has amounted to a boom in the social media marketplace. One interesting case study displayed on this infographic is the nation of Australia. People down under have turned social media into a virtual economy of its own. And in the US, people spend nearly $200,000 every minute online. The numbers will blow your mind, but the graphics help make sense of it all. The big picture: the fastest growing marketplace on the planet is unfolding in the palms of our hands on smartphones exploding with the financial power of social media.Source: cmo.comYou’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO StrategyManny LunaCEOVL Automtive Marketing Continue
Green Cars in Austin, TXToyota has stood at the forefront of eco-friendly auto manufacturing for over a decade. Since introducing the world’s first mass-produced hybrid in 2000, Toyota has continually succeeded in offering the most fuel-efficient line of cars available. At Lost Pines Toyota, a Toyota dealership in Bastrop serving Austin TX, we firmly believe in continuing this tradition of Toyota’s effort toward environmental excellence. That is why we developed an eco-friendly building design and use green practices in all of our facilities each day.Take a look at this infographic to find out more about Toyota’s top commitment to eco-friendly automobiles and Lost Pines Toyota’s green business practices. If you have friends or family who are passionate about going green or simply want to save on gas, please feel free to share this infographic with them!http://blog.lostpinestoyota.comContinue
Inforgraphic by jenchicago.comWHY IS VIDEO IMPORTANT?Why Use Video?Since its invention, film has been used as an effective way to reach and influence the masses as a form of advertising; the most common of these being television commercials. With time it has naturally evolved and adapted to function in the digital age we currently live in. The current surge in household Digital Video Recorders in North America is steadily making TV commercials obsolete by providing the viewer with the option to simply fast-forward through them, thus turning TV advertising budgets into an unnecessary expense. For that reason many companies are switching their focus to the Internet. Currently approximately 37% of Internet usage is made up of video streaming.There is one main reason of why video is important to use.• Because it sells. That’s it. There is no other reason. Facts about the importance and benefits of video1. According to a study by the (University of Pennsylvania) Wharton school of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster. After seeing a video, most prospects will have a greater understanding of the subject or product. 89 percent of consumers will review a video the same day it is received, and about 94 percent of those people will share it with a friend or relative. Industry reports suggest the response rates for video promotions are six times greater than those for printed direct mail pieces.2. “Video brochures” (or business card DVD’s) have a high-perceived value so they rarely get tossed like a lot of junk mail. People also tend to keep them and pass them along to friends. Most people will watch a marketing video in its entirety – out of curiosity, if…Continue
This Video discussion between Tim Martell and Jim Ziegler is An In-Depth and Detailed discussion and examination which reveals the real Cars.com exposed. Jim Ziegler and Tim Martell discuss the Cars.com controversy. When a consumer submits a lead on a paying dealer's inventory, is it wrong for cars.com to feed the consumer the competition's inventory too?Citations: http://www.carpricesecrets.com http://www.whypaysticker.com http://www.carsguru.comREAD MORE CLICK HERE Double-Cross or NOT a Double-Cross??Posted by Manny LunaContinue
BrightRoll Video Summit Spring 2013 | Leveraging Data: How to Target the Right Audience"At 23:30 in the Video a study they are doing with Chrysler Video Campaigns prove that the consumers that watch videos buy more cars as a result!" Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates. That's reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market. In a new report, BI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is…Continue
There Are 12 Types Of Social Media Users – Which One Are You? When you're using social media, are you an Ultra? Perhaps you're more of a Dipper, or a Peacock. You might be happier being a Ghost or a Lurker.And if you’re pretty sure you’re not any of these things, you might just be a Denier.A survey by online bank First Direct has determined that there are 12 unique personality types across users of social media, including Ultras, who are obsessed with checking Facebook and Twitter, Dippers, who are infrequent users, Peacocks, who love to show off their popularity and Ghosts, who are crave privacy and anonymity.And Deniers? These are the folks who claim that social media doesn’t control their lives, when the reality is very different.“A lot of people admit to behaving very differently in social media to how they behave in the ‘real world’,” said Rebecca Dye, social media manager at First Direct. “It’s important we’re aware of that when we’re dealing with customers through a variety of channels.”Check the infographic below for the full list of 12 social media user personalities.Source:…Continue
It’s common knowledge that the amount of online rich media consumption is increasing exponentially on an annual basis. But how much video traffic is projected over the next five years? And what does this growth really mean for global residential, business, and mobile subscribers and the service providers that support them? Well, to begin, we need to expand our traffic terminology. Today we live in a world of petabytes and exabytes but according to the latest findings from the Cisco Visual Networking Index (VNI), we’ll need to add the term “zettabyte” to our vocabulary by 2015.So, how much exactly is a zettabyte?A zettabyte is roughly 1000 exabytes. To place that amount of volume in more practical terms, an exabyte alone has the capacity to hold over 36,000 years worth of HD quality video…or stream the entire Netflix catalog more than 3,000 times. A zettabyte is equivalent to about 250 billion DVDs.By 2015, the majority of global Internet traffic (61 percent) will be in some form of video—Internet video-to-PC, Internet video-to-TV, mobile video, et al.The “dawn of the Zettabyte era” will be an unprecedented online milestone that will occur in our lifetime.To better understand the significance of a zettabyte, we have put together an in-depth infographic to provide a visual snapshot of our online future. The way the world uses the web is changing and this infographic provides a quick Cisco perspective of what’s to come.Cisco BlogIf you need any help with your video strategy in your Dealership feel…Continue