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Business Rater

Reputation Management resources, tools, best practices and examples focused on utilizing for the benefit of car dealerships.

Location: San Diego, CA
Members: 111
Latest ADM Activity: Jan 4, 2015

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Comment by Dan Weik (pronounced wick) on March 28, 2012 at 6:58pm

@Jason - Where's my 'like' button on this thing ?
You guys are doing great, awareness is #1, problem solving is what you guys do best!  Well... That and sell a boat load of cars every day!~

Please bring the current negative Google Reviews to Rachel Brand's attention, this is a issue that must be addressed.

Thank you, ttys...

Comment by Jason Graciano on March 28, 2012 at 6:53pm

@dan-right on.... Agree 100% on number 3. and we are looking to, with businessrater's help, minimize the amount of business that is being lost.

"what you don't know WILL hurt you!"

Comment by Dan Weik (pronounced wick) on March 28, 2012 at 6:46pm

@Manny:  I didn't want to leave you hanging on this...

Re: The validity of the below content for Business Rater:

1. This is ALL true, EXCEPT, we do not use any more. This is old school using micro sites with their Dealer Name in the URL so it would rank in search engines. This was very ineffective method and now Business Rater has NOT failed to RANK PAGE ONE on any business name. 

As a matter of fact: Everyone on the ADM community can list their dealer today for FREE and within 10 days, Business Rater will be on your page one ready to take reviews Online, On Location.  We offer more FREE services than any other reputation management solution would ever dream of, JUST TRY IT, IT'S FREE!

2. Business Rater Does:

  • Syndicate reviews out to social media sites (For every review shared, the customer who reviewed you gets an "additional entry to WIN A CAR or $50K CASH)
  • Even our FREE version has an RSS feeds - Plug it anywhere
  • All reviews DO end up on Google, Yahoo & Bing and many other popular search engines and web directories (typically page one of your business name, services, employee names, services rendered, product/city searches, but results will vary)
  • Businesses can customize their page with their branding

Thank you,

Distribute Reviews to Your Website and Facebook, RSS Feed and More

Get your customer review site URL:

  • We customize the look and function to your business review site
  • Reviews are posted to your review site and syndicated via RSS
  • Setup the Facebook Ap and have all reviews posted to your Facebook page
  • Have your positive reviews optimized and syndicated with just a few clicks of your mouse... And continue to collect great content!
Comment by Dan Weik (pronounced wick) on March 28, 2012 at 6:20pm


You hit it on the head!

1. Dealers must identify a Rep Mgt. Specialist "mandatory" - the desk manager certainly is not going to do this!

- chances are this is your BDC or Internet Mgr, but they'll need training to implement a new process

2. A daily process and plan must to be implemented to "protect" your business's online reputation and to ensure unsatisfied customers are attended to before it's too late and they've purchased somewhere else.

ISN'T IT AWESOME TO TURN A RAGING CUSTOMER INTO A RAGING FAN!!??  We've all done it and it feels great! They become your best customer, right? PLUS, you turned around your negative review online (5-star and below) and possible made a customer for life.

TIP: helps watching your "overall" reputation a bit easier", but at the end of the day, someone still needs to work that system every day and work with unsatisfied customers ASAP.

3. Dealers without a doubt, 100% guaranteed LOOSE money by negative content on the web, the larger the dealer, the larger the loss in my opinion. Simply by searching for a phone # or directions prospective customers may see negative reviews like "this dealer sucks" "this dealer is a crook" etc.  This will certainly drive that customer to your closest competitor, wouldn't you agree?

Bottom Line:
If you're going to be serious about Reputation Management, then you seriously have to manage your reputation! If you're not the right person for the job, then train one (on staff) and have them give you weekly reports on clean up, progress, saved deals and new reviews on new review sites. ITS A NO BRAINER!~

PLUS.. If you pay a "Greeter" to meet your customers to get the sale, then why not pay a "Rep Specialist" to see them on the way out!?  They will capture their review, LIKE your facebook for special offers, refer friends and anything else you can think of....



Comment by Keith Shetterly on March 28, 2012 at 6:15pm

@ Ralph:  Agree 100%.  Good points!

@ Dan:  Agree 100% about "on site" reviews.  

Having said written the last statement, we may perhaps have a differing viewpoint in 5 . . 4. . .3. . .2 . . .1 . . . :)

Comment by Jason Graciano on March 28, 2012 at 6:05pm

@Manny We are working together with Businessrater to correct those areas of opportunity. I assure you of one thing, once we are focused on something, it gets done! this too will be handled.  Thank you for noticing

Comment by Ralph Paglia on March 28, 2012 at 5:43pm

I've been implementing Reputation Management systems and processes in dealerships for more than 5 years, and long enough to have seen both successes and failures... The key is to get reviews from consumers at multiple points across multiple channels.  Tools like BusinessRater and PrestoReviews allow dealers to get reviews from customers who onsite and then control the distribution and presentation of those onside reviews.  "You Have A Voice" programs like what we see at serve as a centralized point to drive consumers who are not physically onsite at the dealership.  Giving those remote customers multiple choices as to where they feel most comfortable writing their reviews results in higher conversion rates from site visitor to review creation.  Yelpers choose yelp, Googlers choose Google, etc.  The key is to get as many customers as possible to write reviews...

Comment by Dan Weik (pronounced wick) on March 28, 2012 at 5:33pm

Hi Keith, I would like to address a few things mentioned on your end.

1. I agree, Google is the #1 review source in the world. He who has the best reputation on Google Reviews - WINS!!! ( i support this)

2. I am attaching (2) screenshots with both Safari & Firefox and "Business Rater" appeared #2 ranking spot in SERP on Page One, above the fold

3. Embarrassing as it is, our stars have disappeared from the search engines temporarily due to a server switch that duplicated content. We are working this issue out with Google and are expected to have our stars back any day now, it's my largest headache.

In closing:  Business Rater gives "businesses" in general an amazing platform to gather not only reviews, but capture customer surveys (simultaneously) on location, online in massive numbers by process, strategy, detailed plan and a killer system that trumps any SEO platform I've seen.

The best way to use Business Rater is exactly how it was designed for:

1. Collect review and surveys on location before customer hits finance

2. Alert executive management for negative reviews "REAL TIME" before they leave the dealer - support CSI

3. Distribute positive reviews to social media sites, micro sites & blogs

4. Dominate your Page One on popular search engines and web directories of your Business Name, Employee's Names, Services Rendered & Products Sold

Once you've captured your positive reviews with Business Rater, then it should be up to your staff to "congratulate" them on their purchase, thank them for the great 5-star review and then ask a simple question."Sir, do you happen to have a gmail account? I would love to share this awesome 5-star review of my salesperson on the largest review source possible, have you ever heard of Google?"

Proactive - Proactive - Proactive!!!


Comment by Richard J Bustillo on March 28, 2012 at 5:26pm

From the dealership side let me give you my perspective.  All of you are right.  There is no one best reputation tool.  Dealers need to work on all of them.  Customer Service starts in the store.  I look forward to the bad reviews.  If you do not know what is wrong in the store how can you fix it.  The bad reviews are the easiest to get.  Upset customers will always take the time to tell you whats on there mind.  What tools like business rater give you is an opportunity to capture the 95% that are your raving fans. 

Comment by Dan Weik (pronounced wick) on March 28, 2012 at 5:08pm

Hi Manny,

This is exactly the reason Brian has put some serious focus into reputation management and implemented Business Rater 5 weeks ago. This is a major concern and he's addressing it this very moment.

These negative reviews are a bi-product of emotional our upset customers that leave your dealership and write negative Google Review (1-Star) that can quickly destroy a reputation that's taken a lifetime to build.

"I'm preaching to the quire I'm sure."

Best Solutions:

--> Create a (5-Star Culture) to UPLIFT morale in staff that will quickly influence customer's reviews when asked to review their experience "ON LOCATION" before leaving the dealer.

--> Promote 5-star Customer Satisfaction throughout the dealer's departments; Sales, Service, Parts, Collision using POS content "We Care, Your Opinion Matters"

--> Brian now has alerts going to all his management through Business Rater to support a positive CSI in 'real time' so they can capture upset customers that place reviews on location.

The Gap:
Customers that don't purchase, couldn't purchase, mistreated, etc. go home and write negative reviews.

**Bottom line, you must stay proactive and you must stay on point to capture these negative situations and turn them around ASAP.

These are legitimate concerns and issues Manny, appreciate the follow up.



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