We are working with a state dealer association (mostly independents and smaller stores, with a few franchise stores) to develop and present a guide to basics and best practices for internet marketing. We envision a first workshop on basics, followed by mini-seminars and webinars on specifics, such as SEO, video, listing techniques, social nedia, etc.
We are aiming this at the middle-of-the-road dealer who has at least a dealer site, online listings, and someone to watch over the technology.
Any ideas or input on content or format would be appreciated. Thanks, folks.