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Automotive Video Marketing Strategy and Tactics

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Automotive Video Marketing Strategy and Tactics

This is a group for the exchange of strategies and tactics related to using online video in a variety of ways to help sell more cars and trucks at a dealership.

Website: http://www.autonews.com/ANplayer.html
Location: Detroit, MI
Members: 276
Latest ADM Activity: Dec 17, 2013

Viral Video Marketing - Here's a Few Ideas and Practices I embedded into this HTML Text Box to Showcase some Viral Video Ideas and Concepts

View SlideShare presentation or Upload your own. (tags: feed company)

Automotive Marketing Discussion Forum

Facebook Becomes a Major Video Site

Started by Anirban Das Aug 19, 2010. 0 Replies

Why Viral Video Doesn't Work

Started by Ted Frazier. Last reply by Ted Frazier Feb 26, 2009. 19 Replies

Automotive News Video Feed

Defending Franchised Dealers (4/15/14)

NADA chair: Factory stores hurt competition, says dealers best during recalls; EV luxury; Tesla setback; BMW raises i3 output.

M-B Expects Off-Lease Surge (4/15/14)

Brand may have to steer sales through non-Benz dealers; Barra to address execs; why Mustangs face left, and other fun facts.

Ready to Hit NY Stage (4/14/14)

Racier Nissan Murano, roomy Kia Sedona, tech-laden Chevrolet Cruze to make debuts; Bentley's rise; GM PR chief leaving.

Lease '14 Dodge, Get a '15 (4/14/14)

1-year 'double-up' lease extends terms to refreshed Charger, Challenger; drop-top Z06; GM recall update; NY show preview.

GM Urges Staff to Speak Up (4/11/14)

Avoid 'silos,' share safety information, Barra tells workers; U.S. drops F-150 probe; Rechtin tries '15 Honda Fit.

Lincoln Replaces Design Chief (4/11/14)

Ex-Cadillac design director Max Wolff replaced; Lexus, Audi crossovers; a theatrical Ford Transit van; GM black-belt mandate.

GM Puts Engineers on Leave (4/10/14)

Company also raises estimated earnings charge, plans to replace ignition cylinders; BMW recall; ADP spinning off dealer unit.

Report: GM Calling in NASA (4/10/14)

Team reportedly to see if recalled cars are safe to drive; smaller Volt?; new Toyota engines; Ally IPO; recycling thrifty F-150.

'Stop Sale' on 3 VW Models (4/9/14)

Volkswagen halts '14 Jetta, Passat, Beetle for fire risk; F-150's torture tests; Cadillac, Buick named top brands for service.

Toyota Recalling 6.4M Vehicles (4/9/14)

Five recalls span more than a dozen nameplates; GM fined $7,000 a day, Silverado gets heavy on luxury; lease returns booming.

GM Amps Up Volt Spending (4/8/14)

$449 million for next-generation EV, two future products; BMW plant near?; Bluegrass, red carpet; Magna cutting off Stronach.

Chevy Equinox, GMC Terrain Rank Highest in Small-Overlap Test (4/8/14)

Chevy Equinox, GMC Terrain rank highest in small-overlap test; rust-related Escape recall; Snyder: Signs of good sales year.

Retail Trounces Fleet, Again (4/7/14)

Cars sold directly to consumers rise 7% in March; NHTSA asked to investigate older Impalas; Sprinter image issue; 40 whiz kids.

Now the GM Repairs Begin (4/7/14)

May take months to get enough parts; senator chides GM, SNL spoofs Barra hearing; Mazda spider problem; Fiat 500 extra

Historic Week for GM (4/4/14)

CEO is grilled, a disaster expert is hired, and NHTSA gets 200,000 pages to read; Rechtin on Toyota Highlander; robot redo.

TrueCar Files for IPO (4/4/14)

CEO Painter takes to Twitter to announce offering; pressure on GM to ground cars; Toyota vote delay; Honda's family videos.

U.S. War on Distraction (4/3/14)

Enforcement and ad campaign puts issue on par with drunk-driving fight; GM hires crisis expert; comedian Jon Stewart on GM.

Rechtin Drives the Toyota Highlander

Rechtin Drives the Toyota Highlander

Report: GM Bailout Team Unaware (4/3/14)

Auto task force unaware of faulty GM ignition during bailout, report says; Tesla appeals NJ ban; Chrysler cargo calculus.

Senators Hint at 'Cover-Up' (4/2/14)

Lawmakers likely to call ex-GM officials to testify on recall; Ford takes currency hit; 6th Corvette pulled from sinkhole.

Comment Wall

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Comment by Joe Schwartz on January 2, 2013 at 9:17pm

Dealer Music Video-Entertaining and informational.  Created and produced by WeSellDigitally.com - Automotive Video Marketing.

Comment by Ryan Gerardi on January 10, 2012 at 9:34pm

@Richard Winkler ..Nice looking car. Would love to see a version of this video that is shorter in length, 90 seconds to 120 maybe and with more action shots.

Comment by Richard Winkler on December 18, 2011 at 10:15am

This is a typical video that we make to go with the vehicle ad we produce on our website. Any constructive comments or suggestions would be appreciated.

http://youtu.be/d9BQih8di5U

Comment by Ralph Paglia on March 7, 2010 at 11:50pm
Have you ever thought about what it would be like if the car a customer selected when submitting a lead could talk to the customer?

Find more videos like this on Automotive Digital Marketing Professional Community (ADM)
Comment by Ralph Paglia on November 23, 2008 at 11:41am
Would you by a car from this guy?
Comment by Ralph Paglia on November 22, 2008 at 9:32pm
Comment by Ralph Paglia on November 22, 2008 at 9:25pm
Comment by Ralph Paglia on November 22, 2008 at 9:01pm
Here's a Universal City Nissan Video that shows Mike Sayre in action:
Comment by Ralph Paglia on November 22, 2008 at 9:00pm
Comment by Ralph Paglia on November 22, 2008 at 7:01am
 

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