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Automotive Video Marketing Strategy and Tactics


Automotive Video Marketing Strategy and Tactics

This is a group for the exchange of strategies and tactics related to using online video in a variety of ways to help sell more cars and trucks at a dealership.

Location: Detroit, MI
Members: 276
Latest ADM Activity: Dec 17, 2013

Viral Video Marketing - Here's a Few Ideas and Practices I embedded into this HTML Text Box to Showcase some Viral Video Ideas and Concepts

View SlideShare presentation or Upload your own. (tags: feed company)

Automotive Marketing Discussion Forum

Facebook Becomes a Major Video Site

Started by Anirban Das Aug 19, 2010. 0 Replies

Why Viral Video Doesn't Work

Started by Ted Frazier. Last reply by Ted Frazier Feb 26, 2009. 19 Replies

Automotive News Video Feed

Defending Franchised Dealers (4/15/14)

NADA chair: Factory stores hurt competition, says dealers best during recalls; EV luxury; Tesla setback; BMW raises i3 output.

M-B Expects Off-Lease Surge (4/15/14)

Brand may have to steer sales through non-Benz dealers; Barra to address execs; why Mustangs face left, and other fun facts.

Ready to Hit NY Stage (4/14/14)

Racier Nissan Murano, roomy Kia Sedona, tech-laden Chevrolet Cruze to make debuts; Bentley's rise; GM PR chief leaving.

Lease '14 Dodge, Get a '15 (4/14/14)

1-year 'double-up' lease extends terms to refreshed Charger, Challenger; drop-top Z06; GM recall update; NY show preview.

GM Urges Staff to Speak Up (4/11/14)

Avoid 'silos,' share safety information, Barra tells workers; U.S. drops F-150 probe; Rechtin tries '15 Honda Fit.

Lincoln Replaces Design Chief (4/11/14)

Ex-Cadillac design director Max Wolff replaced; Lexus, Audi crossovers; a theatrical Ford Transit van; GM black-belt mandate.

GM Puts Engineers on Leave (4/10/14)

Company also raises estimated earnings charge, plans to replace ignition cylinders; BMW recall; ADP spinning off dealer unit.

Report: GM Calling in NASA (4/10/14)

Team reportedly to see if recalled cars are safe to drive; smaller Volt?; new Toyota engines; Ally IPO; recycling thrifty F-150.

'Stop Sale' on 3 VW Models (4/9/14)

Volkswagen halts '14 Jetta, Passat, Beetle for fire risk; F-150's torture tests; Cadillac, Buick named top brands for service.

Toyota Recalling 6.4M Vehicles (4/9/14)

Five recalls span more than a dozen nameplates; GM fined $7,000 a day, Silverado gets heavy on luxury; lease returns booming.

GM Amps Up Volt Spending (4/8/14)

$449 million for next-generation EV, two future products; BMW plant near?; Bluegrass, red carpet; Magna cutting off Stronach.

Chevy Equinox, GMC Terrain Rank Highest in Small-Overlap Test (4/8/14)

Chevy Equinox, GMC Terrain rank highest in small-overlap test; rust-related Escape recall; Snyder: Signs of good sales year.

Retail Trounces Fleet, Again (4/7/14)

Cars sold directly to consumers rise 7% in March; NHTSA asked to investigate older Impalas; Sprinter image issue; 40 whiz kids.

Now the GM Repairs Begin (4/7/14)

May take months to get enough parts; senator chides GM, SNL spoofs Barra hearing; Mazda spider problem; Fiat 500 extra

Historic Week for GM (4/4/14)

CEO is grilled, a disaster expert is hired, and NHTSA gets 200,000 pages to read; Rechtin on Toyota Highlander; robot redo.

TrueCar Files for IPO (4/4/14)

CEO Painter takes to Twitter to announce offering; pressure on GM to ground cars; Toyota vote delay; Honda's family videos.

U.S. War on Distraction (4/3/14)

Enforcement and ad campaign puts issue on par with drunk-driving fight; GM hires crisis expert; comedian Jon Stewart on GM.

Rechtin Drives the Toyota Highlander

Rechtin Drives the Toyota Highlander

Report: GM Bailout Team Unaware (4/3/14)

Auto task force unaware of faulty GM ignition during bailout, report says; Tesla appeals NJ ban; Chrysler cargo calculus.

Senators Hint at 'Cover-Up' (4/2/14)

Lawmakers likely to call ex-GM officials to testify on recall; Ford takes currency hit; 6th Corvette pulled from sinkhole.

Comment Wall


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Comment by Joe Schwartz on January 2, 2013 at 9:17pm

Dealer Music Video-Entertaining and informational.  Created and produced by - Automotive Video Marketing.

Comment by Ryan Gerardi on January 10, 2012 at 9:34pm

@Richard Winkler ..Nice looking car. Would love to see a version of this video that is shorter in length, 90 seconds to 120 maybe and with more action shots.

Comment by Richard Winkler on December 18, 2011 at 10:15am

This is a typical video that we make to go with the vehicle ad we produce on our website. Any constructive comments or suggestions would be appreciated.

Comment by Ralph Paglia on March 7, 2010 at 11:50pm
Have you ever thought about what it would be like if the car a customer selected when submitting a lead could talk to the customer?

Find more videos like this on Automotive Digital Marketing Professional Community (ADM)
Comment by Ralph Paglia on November 23, 2008 at 11:41am
Would you by a car from this guy?
Comment by Ralph Paglia on November 22, 2008 at 9:32pm
Comment by Ralph Paglia on November 22, 2008 at 9:25pm
Comment by Ralph Paglia on November 22, 2008 at 9:01pm
Here's a Universal City Nissan Video that shows Mike Sayre in action:
Comment by Ralph Paglia on November 22, 2008 at 9:00pm
Comment by Ralph Paglia on November 22, 2008 at 7:01am

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