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Automotive Video Marketing Strategy and Tactics

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Automotive Video Marketing Strategy and Tactics

This is a group for the exchange of strategies and tactics related to using online video in a variety of ways to help sell more cars and trucks at a dealership.

Website: http://www.autonews.com/ANplayer.html
Location: Detroit, MI
Members: 276
Latest ADM Activity: Dec 17, 2013

Viral Video Marketing - Here's a Few Ideas and Practices I embedded into this HTML Text Box to Showcase some Viral Video Ideas and Concepts

View SlideShare presentation or Upload your own. (tags: feed company)

Automotive Marketing Discussion Forum

Facebook Becomes a Major Video Site

Started by Anirban Das Aug 19, 2010. 0 Replies

Why Viral Video Doesn't Work

Started by Ted Frazier. Last reply by Ted Frazier Feb 26, 2009. 19 Replies

Automotive News Video Feed

How GM Averted a Loss (4/24/14)

Truck-pricing 'discipline' aided company in tough Q1, Barra makes Time's 100 most-influential; FTC officials rap Tesla bans.

GM Profit Plunges on Recall Costs (4/24/14)

Recall costs leave only $125 million on bottom line; Hyundai, Mitsu earnings; Asbury used-car plan; hybrids a boomer buy?

GM: Parts On the Way (4/23/14)

90 min. to install new ignition parts; Opel aims for 'biggest comeback'; Rechtin on Lexus NX; Dodge and the geriatric go-getters.

Toyota Still Sales Champ (4/23/14)

GM, VW in draw for 2nd place; Mulally's next move?; where Barra outranks Musk; F-Series, Corvette top 'Made in America' list.

GM Overhauls Engineering (4/22/14)

Company splitting operation, hiring more investigators as it tries to 'connect the dots' in safety; MPG goof hurting Ford C-Max.

Rechtin Reviews the Honda Fit

Subcompact cars are small. Small in size. And small in sales, with only about 650,000 units sold in the U.S. last year. But the segment is growing, and so are the demands for quality features from its consumers. The latest entry is the Honda Fit.

Rechtin and Beene Tour the NY Auto Show

Automotive News reporters Mark Rechtin and Ryan Beene take a look at some of the standout vehicles from the 2014 New York auto show.

GM Again Seeks Legal Shield (4/22/14)

Amid recall crisis, automaker invokes 'old' versus 'new" GM; Ford dealer Don Chalmers dies at 65; Lexus China strategy.

Report: Fields Next Ford CEO (4/21/14)

News may come next week, sources say; UAW drops vote challenge, turns to D.C.; buy a Scion, rent a Tacoma; flash vs. crash.

GM's $12 Billion China Bet (4/21/14)

Plan involves more SUVs, crossovers, luxury cars; Ford Escort comeback?; Beijing show highlights; a hint at future BMWs.

Big Apple Showstoppers (4/18/14)

A tour of the vehicles turning heads at the NY show; VW's World Cup play; Corvette camaraderie; Easter eggs on wheels?

GM Exploring Victims' Fund (4/18/14)

Disaster-compensation expert Feinberg discloses effort, Continental sued over recall; Ford legal setback; Kia's 'muscular' minivan.

NY Auto Show Highlights (4/17/14)

Subaru updates Outback, Honda shows photo of HR-V crossover, Infiniti goes long on Q70; GM judge denies 'park it' request.

In NY, Spotlight on Luxury (4/17/14)

Acura shows 'backbone,' BMW unveils X4, Mercedes meets 'Mad Men,' and Land Rover shows Vision; face-lift for VW Jetta.

Camry's Mid-Cycle Overhaul (4/16/14)

Amid tough competition, Toyota tries a makeover; Sonata trims its curves for '15; VW exec on sales drop; Mustang's lofty feat.

We Know the World Is Watching' (4/16/14)

Barra faces barrage in NY; GM creates safety team; scrutiny turns to Delphi; MyFord Touch upgrade; Camry tweak peek.

Defending Franchised Dealers (4/15/14)

NADA chair: Factory stores hurt competition, says dealers best during recalls; EV luxury; Tesla setback; BMW raises i3 output.

M-B Expects Off-Lease Surge (4/15/14)

Brand may have to steer sales through non-Benz dealers; Barra to address execs; why Mustangs face left, and other fun facts.

Ready to Hit NY Stage (4/14/14)

Racier Nissan Murano, roomy Kia Sedona, tech-laden Chevrolet Cruze to make debuts; Bentley's rise; GM PR chief leaving.

Lease '14 Dodge, Get a '15 (4/14/14)

1-year 'double-up' lease extends terms to refreshed Charger, Challenger; drop-top Z06; GM recall update; NY show preview.

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