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Is it wise to promote used cars with UTube, Google Video, ect...? Although it does drastically raise SEO, vehicles are typically sold prior to the time they hit optimization... Is anyone else concerned about disrupting hard earned SEO placements for your actual URL's? How about CSI with potential customers being told same vehicle is sold but still promoted?

SEM for used promotions seems like the higher road... What do you all think?

I would appreciate the input of other Automotive Digital Professionals on this subject.

DTG

Tags: CSI, Cars, DTG, Pre-Owned, Promotion, SEM, SEO, Sales, Used, Video

Views: 19

Replies to This ADM Discussion

Well our Video SEO solution is based on actual vehicles in stock and removes the videos of the sold vehicles daily so you wouldn't have any sort of compliance issues with that depending on what provider you used.

I think the key to Video SEO is it simply gives your dealership more visibility and removes someone else from being in the rankings in that spot. If you can have 2-3 of the top 10 for a term based on video SEO, blogs, your websites, etc... that is better than only 0 or 1. Improve your odds!
Good chatting with you again Matt... I am not the technical guy here but won't the SEO ranking stay even after the vehicle is removed? Would the link go to dead or be unconnected? Or are you shifting it towards the dealer's site?

Trying to wrap my head around the implications here prior to promoting.

Thanks,

David
You can also post stock videos/infomercials unrelated to a specific vehicle inventory that would never get removed. Post one for each model you sell that is generic to that model. Example being a short commercial about a Ford Edge or something.

The link would probably get a message that says "This video has been removed by the user." on YouTube. So the question is how fast does Google remove those links for their search engine. I would guess pretty fast.


Yesterday I posted in a forum and create a new page on a website and 3 hours later Google had already indexed it and the two pages were #1 and #2 on Google. It was for something non related to automotive stuff. But it was amazing how fast they picked it up.
"...Although it does drastically raise SEO, vehicles are typically sold prior to the time they hit optimization..."
-I'm going to back up what Matt said about the speed of Google's indexing, it's much faster than it was three years ago so I think this is no longer an issue.

"...Is anyone else concerned about disrupting hard earned SEO placements for your actual URL's?..."
-This is an idea that(in my experience) is usually propagated by certain web site companies that don't want you splitting your advertising dollars so they claim that off-site SEO, micro-sites, etc. will somehow hurt your primary website's placement or "dilute" your online presence. I don't buy that. I agree with Matt that multiple SEO methods will only provide additional streams of visitors and that can only be a good thing.

"...How about CSI with potential customers being told same vehicle is sold but still promoted?..."
-Again, indexing speed is fast and getting faster.
How do you like our new Inventory Dashboard?
Well, I just showed it to a customer today actually. Although slightly confused at first, they figured it out in about one minute. The ISM liked the comments pie chart because they like to add their own comments to each car and he could quickly see which ones were missing comments.
We are just getting started on it. It was one of our test Silverlight projects :-)
Good post, here's some info:

We've configured our system to not add the stock number, VIN or price to protect the dealer against state advertising laws.

We are currently working on some innovations to bring live price and inventory info to the consumer inside the video. Are you familiar with what we're doing with our new service, PushTube?
Tomer, I am yes, and I think its great what you guys are doing.
Videos onto U Tube for maximizing VSEO of Used is essential. If you are on AT.com, Unity Works and AT.com's alliance is a great one!

Removal of Inventory for legal/and reputation on an automated basis via computer's interface/gateway to Inventories is ESSENTIAL.
Thanks for your input Michael... A lot has changed in the last few months... Google is much faster, content / SM are weighing in with video bringing big implications to SEO / (VSEO). My original post was a concern (after experiencing it) of VSEO displacing a clients main website TOP ranking with dead links. The idea of capitalizing on the dead links by re-contenting or 301 redirects seems reasonable to this non-technical guy.

I appreciate all of ADM's input and leave this discussion open for current solutions that others are utilizing with success. Good Selling! DTG

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