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Automotive Video Marketing, Advertising and vSEO

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Comment by Rob Fontano on April 1, 2009 at 6:05am
Wednesday, April 1, 2009

Average Online Video Viewer Watches 5 Hours A Month

The February 2009 comScore Video Metrix data shows that U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12% versus January due mainly to three fewer days in the month. Google sites comprised the largest share, accounting for 41% of online videos viewed and just under 100 million unique viewers.
Google Sites continue to rank as the top U.S. video property, with accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second, followed by Yahoo! Sites, Hulu and Microsoft Sites. Hulu climbed two positions in the ranking to #4, after experiencing a 33-percent jump in video views on the heels of its Super Bowl commercial at the outset of the month.
Top U.S. Online Video Properties by Videos Viewed February 2009 Total U.S. Home/Work/University Locations
Property Videos Viewed (000) Share (%) of Videos Viewed
Total Internet 13,072,164 100.0%
Google Sites 5,348,579 40.9
Fox Interactive Media 462,620 3.5
Yahoo! Sites 353,489 2.7
Hulu 332,504 2.5
Microsoft Sites 259,002 2.0
Viacom Digital 248,103 1.9
Turner Network 169,486 1.3
AOL LLC 117,119 0.9
Disney Online 116,104 0.9
CBS Interactive 111,762 0.9
Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.)
More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second, followed by Yahoo! Sites and Hulu. Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January..
Top U.S. Online Video Properties by Unique Viewers (February 2009 Total U.S. - Home/Work/University Locations)
Property Unique Viewers (000) Average Videos per Viewer
Total Internet 145,177 90.0
Google Sites 99,395 53.8
Fox Interactive Media 53,794 8.6
Yahoo! Sites 41,679 8.5
Hulu 34,731 9.6
Microsoft Sites 28,490 9.1
CBS Interactive 24,574 4.5
AOL LLC 22,778 5.1
Viacom Digital 22,051 11.3
Turner Network 20,119 8.4
Disney Online 12,699 9.1
Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video)
Other notable findings from February 2009 include:
• 75.5% of the total U.S. Internet audience viewed online video
• The average online video viewer watched 312 minutes of video (more than 5 hours)
• 98.8 million viewers watched 5.3 billion videos on (53.8 videos per viewer)
• 41.2 million viewers watched 384 million videos on (8.5 videos per viewer)
• The duration of the average online video was 3.5 minutes.
For more information, please visit comScore here.

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We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.

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