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Most of my clients (dealer service providers and auto portals) have commented on the downward demand for 360 spins, due in part by the rise of video, the poor click-through rates of consumers viewing the spins, and the availability of multi-angle Ext/Int image galleries.

I welcome your feedback and a discussion around this trend... Thanks!

Tags: 360, images, photos, spins, vehicle, video

Views: 57

Replies to This ADM Discussion

The 360 spin was useful when first introduced, but the advent of video going digital, and the ease with which to upload to the 'net, would now be the consumers choice in viewing a vehicle, IMO.
I agree, who wants to see a choppy spin when good video would be larger and smoother.

that said, most dealer websites dont seem to have progressed beyond the Dial Up era in terms of the resolution size of their pictures and non existent video.

What are some great examples of leading edge dealers using video? I see it on portals, but not on dealer websites.
Video give's the potential buyer a lot more information. The 360 simply shows them what it looks like. This information educates and qualifies the buyer to a much further point in the buying process.


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