Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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The goal of this group is to share ideas, thoughts, concerns regarding automotive on-line marketing . We will empower automotive retailers by providing information they need to make informed decision to accomplish their goals and needs.

Location: Atlanta, GA
Members: 24
Latest ADM Activity: Nov 12, 2013 Information:, launched in 1998 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. aggregates in a single location almost 4 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 14 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

President and CEO: Chip Perry
Executive Vice President of Operations: Bill Templeton
Year Founded: 1998
Number of Employees: Approximately 2,200
Headquarters: 5775 Peachtree-Dunwoody Road, Suite A-100, Atlanta, GA 30342

For more information, please visit Management Team

Chip Perry
Chip Perry is responsible for the overall business and operations of Perry, who was the first employee hired in August 1997 when the company was named AutoConnect, laid the foundation of what today is the world’s largest automotive marketplace. Prior to joining, Perry was Vice President of Corporate Development for the Times Mirror company and Vice President of New Business Development for the Los Angeles Times. At the latter, he launched TimesLink, one of the first major online newspaper services, which later became known as Early in his career, Perry worked as a management consultant at McKinsey & Company. He is a Civil Engineering graduate of the University of Virginia and received an MBA from Harvard Business School.

Fun Fact: Chip paid $350 for his first car in 1975 - a turquoise green 1965 Plymouth Valiant with a three-speed shift on the steering column. Thus far, he has bought four cars through

Bill Templeton
Bill Templeton is responsible for the Finance, Human Resources, IT, Marketing, Product Management, Business Development, Customer Service, Enterprise Program Management, Organizational Services and Community Relations groups at Templeton has more than 23 years of experience in financial management, business development and sales. Before joining, Templeton served as Vice President of Development for Cox Broadcasting. Templeton began his career as an auditor with Ernst & Young and joined Cox in 1981 as a member of the internal audit staff. Templeton graduated from the University of Georgia with a Bachelor of Science degree in Business Administration.

Fun Fact: Bill's first car was a 1962 Karmann Ghia and his favorite car now is a white 2007 BMW Z 4. He has sold two cars on

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Comment by Michael on January 31, 2010 at 10:18am
Needing YOUR Constructive Feedback for upcoming DAB meeting with this Spring

Michael Baker
January 26, 2010
Any constructive/objective recommendations would be appreciated from you, for my upcoming Dealer Advisory Board Meeting in March. Improvements, enhancements, servicing of your account, features, additional 'elements'/content that would provide more 'value' to the consumer and/or dealer. Sincere Appreciation.

Michael Baker
EVP Bob Baker Auto Group
Comment by Mike Sayre on July 22, 2009 at 1:15pm
Tim, great idea on starting this group ~ alot of great stuff here.
ATC is a huge resource, asset, and biz partner for many dealers across the USA, from small independents too mega dealers covering multiple stores.

Your sales team is insanely talented, and really care about their dealers ultimate success too. I can tell when I talk to them about utilizing video, or other online marketing ideas, they're looking out for them 110%.

That's a definite recipe for continued success!
Keep fighting that good fight.

Comment by Ralph Paglia on March 8, 2009 at 2:51pm
Chip Perry, the CEO of introduces Dealers to the importance of implementing online advertising Best Practices at a time when marketing and advertising efficiency is critical.

Get more on this subject from at:
Comment by Ralph Paglia on March 8, 2009 at 2:47pm
Howard Polirer, the National Training Leader from, talks about how to build better online advertising to sell more cars and trucks.

Find more videos like this on Automotive Digital Marketing Professional Community (ADM)
See more recommended best practice techniques at:

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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