Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Forum Discussions (2,693)

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'Distracted driving' at an all-time high; new approaches needed, experts say

Young, inexperienced drivers have always gotten into more automobile accidents, but if you add in a lot of distractions, it's a recipe for…

Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category

0 Mar 17

Car Salesman Confidential: Why I'm Better Than The Internet

In this installment, our salesman takes on the proposed future of buying cars online, and says people will always need real-life dealershi…

Started by Mike Elliott in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?

6 Mar 13
Reply by Mark Konrad Eck

NBER Report: Consumers whose interest fell more likely to buy new cars

Just passing this along in case it is of interest to the ADM community...The National Bureau of Economic Research (NBER) released a report…

Started by Jon Hedges in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Mar 12

What's Your Opinion of the 'Credit Swagger' Ads from Experian?

A TV commercial for Experian that's currently running describes itself this way: A man buying a car comes locked and loaded with credit swa…

Started by Mike Elliott in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?

0 Mar 12

Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?

Over the last few months, we've seen an increased interest in search engine optimization for car dealers. While it was never a "dead" marke…

Started by J.D. Rucker in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

6 Mar 11
Reply by brett

Do We Secretly Hate Our Customers? (a tongue-in-cheek view of automotive sales)

The other day I was sitting around talking with a friend in the car business, an older gentleman who has been in finance and insurance (F&a…

Started by Mike Elliott in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?

0 Mar 10

Google Launches Auto Insurance Comparison Tool

With the growing popularity of care share programs, self-driving technology could be a game changer for urban traffic systems. A new study…

Started by Mike Elliott in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Mar 7

The 7 Deadly Sins of Customer Experience

Is your company committing the 7 Deadly Sins of customer experience? Recently, my kids asked me about the 7 Deadly Sins; I don’t remember h…

Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category

0 Mar 6

Non-Confrontational Buying You Don't Have to Slay The Evil Dragon to Buy a Car

When you have nothing else to do one day, go down to your local library or bookstore and browse through the section where they keep the boo…

Started by Mike Elliott in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?

0 Mar 5

Dealership Website SEO

Which five pages would you say are the most important when it comes to optimizing a dealership's website? I feel they would be their home,…

Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

10 Mar 5
Reply by Jon Hedges

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