Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Forum Discussions (2,810)

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We’ve innovated the car, now how about the buying experience?

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless…

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.

0 Nov 30, 2017

8 Typical Dealership Management Shortcomings

        ► Organizational Design                            ► Compensation Planning         ► Employer Branding                             …

Started by Garry House in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

0 Nov 20, 2017

New Firefox Quantum. Is It Fast? Is It Good?

The new Firefox. Fast for good. Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum. What you’ll notice first…

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.

0 Nov 17, 2017

Confirm and Cultivate Your HVA

Your Highest-Value Activity (HVA) will drive your greatest incremental profit! And most retail automotive management professionals acknowle…

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

2 Nov 15, 2017
Reply by Vicki D. Casey

Toyota Social Media Marketing Strategy and Effectiveness

Toyota Social Media Marketing Breakdown Sure America might be known for making the automobile an everyday part of our modern life, but that…

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

1 Nov 15, 2017
Reply by Vicki D. Casey

Understanding Customer Intent

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Inform…

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates

1 Nov 15, 2017
Reply by Vicki D. Casey

Marketer

Why is it important to differentiate between mobile and desktop in SEO?

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optim…

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

2 Nov 2, 2017
Reply by Colin Forrest

Car Buyer Myth Busters from PERQ

5 Key Car Buyer Myths and Realities   Myth… …Reality! 1.     By the time consumers reach a dealership website, they are ready tomake a pu…

Started by Ralph Paglia in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates

1 Oct 20, 2017
Reply by Vidushi Jain

Influencer

Driving traffic with Reputation Marketing

Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online repu…

Started by Chris Snellgrove in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Oct 2, 2017

What are the Top 5 Ways for a Car Dealer to Improve their Reputation?

5 Ways To Boost Car Dealer Reputation from Ralph Paglia on Vimeo. Thank you to CBT News for publishing this video which shows their recom…

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

1 Aug 29, 2017
Reply by Colin Forrest

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