Automotive Digital Marketing

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Why is it important to differentiate between mobile and desktop in SEO?

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optim…

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

3 Feb 27
Reply by Julia Fernandez

How to Excel at Managing Change!

When your dealership organization implements projects or initiatives to improve productivity, seize opportunities, or address other key iss…

Started by Garry House in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

0 Jan 25

Coach

How To Really Make Money Selling Used Cars

5 Big ideas to Improve Used Vehicle Profitability in 2018   Making money in used vehicles can be a very lucrative side of the automotive b…

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.

0 Jan 16

What Concerns Do You Have As A Marketer Going Into 2018?

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as…

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Jan 8

Dealer

Ideas to attract service staff?

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools a…

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.

1 Jan 5
Reply by Michael Pokora

Will There Be An American Reckoning In 2018?

“Banned” Book by Best-Selling Author Predicts... American Reckoning of 2018 A loud “crack!” sends a shiver down your spine. The statue fall…

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?

0 Jan 1

Do You Have a 20+ Minute Daily One-Way Commute?

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers: “I know I can become a m…

Started by Garry House in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?

0 Dec 28, 2017

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

11 Brilliant Car Sales Email Templates To Boost Your Appointment Rates Sometimes it feels like emails are writer’s-block magnets. Y…

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

0 Dec 11, 2017

We’ve innovated the car, now how about the buying experience?

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless…

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.

0 Nov 30, 2017

8 Typical Dealership Management Shortcomings

        ► Organizational Design                            ► Compensation Planning         ► Employer Branding                             …

Started by Garry House in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

0 Nov 20, 2017

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