Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Forum Discussions (2,703)

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The Difference Between #Marketing & #Selling

The Difference Between #Marketing & #Selling No one likes a brash or pushy salesperson. I know that when I go to buy a car I don't wan…

Started by Jonathan Floyd in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

0 Mar 28

Internet Marketing – Why Content Matters

Internet Marketing – Why Content Matters Blame Google, a panda and a penguin, and your mother-in-law if you want. But the fact is this...Go…

Started by Jonathan Floyd in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

0 Mar 28

Mistakes Businesses Make With Internet Marketing

Mistakes Businesses Make With Internet Marketing With all the information out there, it is not surprising that people make mistakes when…

Started by Jonathan Floyd in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

0 Mar 28

Does your Dealership use Facebook as Part of your Engagement Strategy?

Then, here's an article you might find interesting:Debunking the Latest Predictions of Facebook’s Demise Every few years, a strange afflict…

Started by Mike Elliott in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

0 Mar 27

Cable providers for advertising?

So I am just curious how many dealers use cable providers for advertising?  We have used both Comcast and Time Warner, and trying to figure…

Started by Jake Lewis in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Mar 26

A current discussion (March 2015) about the state of #SocialSelling and Community Management in today's Automotive Industry.

Personally, I'm a proponent of Social Selling and of seeing dealerships become authentic Social Businesses. (A business where the sales for…

Started by Jim Canto in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

0 Mar 19

'Distracted driving' at an all-time high; new approaches needed, experts say

Young, inexperienced drivers have always gotten into more automobile accidents, but if you add in a lot of distractions, it's a recipe for…

Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category

0 Mar 17

Car Salesman Confidential: Why I'm Better Than The Internet

In this installment, our salesman takes on the proposed future of buying cars online, and says people will always need real-life dealershi…

Started by Mike Elliott in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?

6 Mar 13
Reply by Mark Konrad Eck

NBER Report: Consumers whose interest fell more likely to buy new cars

Just passing this along in case it is of interest to the ADM community...The National Bureau of Economic Research (NBER) released a report…

Started by Jon Hedges in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Mar 12

What's Your Opinion of the 'Credit Swagger' Ads from Experian?

A TV commercial for Experian that's currently running describes itself this way: A man buying a car comes locked and loaded with credit swa…

Started by Mike Elliott in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?

0 Mar 12

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