Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

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New Firefox Quantum. Is It Fast? Is It Good?

The new Firefox. Fast for good. Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum. What you’ll notice first…

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.

0 Nov 17, 2017

Confirm and Cultivate Your HVA

Your Highest-Value Activity (HVA) will drive your greatest incremental profit! And most retail automotive management professionals acknowle…

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

2 Nov 15, 2017
Reply by Vicki D. Casey

Toyota Social Media Marketing Strategy and Effectiveness

Toyota Social Media Marketing Breakdown Sure America might be known for making the automobile an everyday part of our modern life, but that…

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

1 Nov 15, 2017
Reply by Vicki D. Casey

Understanding Customer Intent

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Inform…

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates

1 Nov 15, 2017
Reply by Vicki D. Casey

Car Buyer Myth Busters from PERQ

5 Key Car Buyer Myths and Realities   Myth… …Reality! 1.     By the time consumers reach a dealership website, they are ready tomake a pu…

Started by Ralph Paglia in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates

1 Oct 20, 2017
Reply by Vidushi Jain

Influencer

Driving traffic with Reputation Marketing

Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online repu…

Started by Chris Snellgrove in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Oct 2, 2017

What are the Top 5 Ways for a Car Dealer to Improve their Reputation?

5 Ways To Boost Car Dealer Reputation from Ralph Paglia on Vimeo. Thank you to CBT News for publishing this video which shows their recom…

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

1 Aug 29, 2017
Reply by Colin Forrest

NADA Has Its 100th Birthday Today!

National Automobile Dealers Association (NADA) has 19,058 followers on Linkedin 100 years ago TODAY: The National Automobile Dealers Asso…

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Aug 22, 2017

Do Used Car Exports From The US Have Any Impact On American Used Car Values?

US EXPORTS OF USED CARS FROM AUCTIONS STATE OF THE USED CAR EXPORT MARKET With U.S. new car sales expanding in 2015 and 2016, the used car…

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Aug 16, 2017

Internet Sales Lead Coverage - Is New Store Policy Equitable & Productive for Dealership?

What is the standard policy for Internet Sales incoming lead coverage? How many days should an Internet Sales Manager be covered after resp…

Started by Bobby Morales in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

0 Aug 1, 2017

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